VOL 1  |  ISSUE 7
August 18, 2011                                                                                                                   Editor -  Matthew Schwartz

Thank you to our generous BMA sponsors: Bloomberg CNBC 


John Favalo
John Favalo

The Business Marketing Association is looking for nominees for the G.D. Crain Award. The award recognizes achievement in B2B marketing as well as exceptional service to the national association. Named in honor of the founder of Crain Communications and one of the founders of the BMA, the G.D. Crain Award carries with it election to the BMA Hall of Fame and an honorarium from the Crain Foundation. Recent winners include John Favalo (pictured), managing partner of EMA Group B2B, and Jeffrey Hayzlett, former CMO & VP at Eastman Kodak. The deadline for submitting nominations is Sept. 1.

BMA Content Marketing

Having customers tell your story. Cultivating a syndicated media strategy. Keeping the content substantive, yet succinct. These were just three lessons from a panel discussion on content marketing that was held during the 2011 International BMA Conference in June. The panel, moderated by Teresa Poggenpohl, executive director-advertising and brand management at Accenture, was titled "Unleash Your Content to Generate Meaningful Thought Leadership." The panelists focused on how content marketing is moving to the core of B2B marketing and the challenges of producing and distributing quality content in a digital age.

George Rafeedie
George Rafeedie

When BMA Chicago started a LinkedIn Group in 2009, the Chapter decided to keep the group open from the get-go, but not without some trepidation. "We debated whether we should keep this an open or closed group, but we decided to keep it open," said George Rafeedie, a board member of BMA Chicago, who helped to launch the Chapter's Social Media Committee. The decision has paid off, with more than 3100 members now signed on to the LinkedIn group, according to Rafeedie, who is chair of the Chapter's membership committee. "It's been a huge success," he said. "It spreads the BMA word and [the] membership benefits to a wider group of people."


Sima Dahl
Sima Dahl

By Sima Dahl

It never fails. Whenever I deliver a keynote speech, conduct a sales-training program or host a private workshop on social networking one of the very first questions I am asked is, "How do I keep my professional and personal contacts separate?" My answer, also without fail, is, "Why would you want to?" 


BMA Cincinnati Chapter August Speaker Series: Eileen Zicchino, JP Morgan Chase
08/23/2011 | Cincinnati, OH 


BMA NorCal Chapter Monthly Meeting: Accelerate Your Marketing Career: Mastering Leadership as You Rise
08/24/2011 | Santa Clara, CA 


BMA Carolinas Chapter Event: Mobile Marketing 101 & Location-Based Advertising with Sarah Hodkinson of Where, Inc
08/25/2011 | Denver, CO 


BMA Phoenix Chapter Event: 2011 Marketing Technology Summit
08/25/2011 | Scottsdale, AZ   





George Stenitzer
George Stenitzer

Stenitzer: What PR pros and B2B marketers can learn from each other 


The ongoing and dramatic changes in media are spurring PR pros and B2B marketers to work together more effectively. With social media an increasingly important element of marketing communications, PR pros and B2B marketers can ill afford to keep up the silos that have traditionally kept the two disciplines apart. George Stenitzer, a member of the BMA National Board and VP - corporate and marketing communications of Tellabs, has some tips on how PR execs and B2B marketers can learn from each other.  



One Word Only

Can you pick one word to describe the enormous challenges facing B2B marketers these days? We know. That's a tough one. But mulling it over can't hurt. Holger Schulze, marketing director at SafeNet, recently posed the question to the members of LinkedIn's B2B Marketing group. Among the responses, several keywords emerged. Thanks to Andrew Dalglish, co-founder of Circle Research, for the analysis.


How can typography be used effectively to ensure maximum impact for an email campaign? >

Optimizing Social In Support of Search Marketing >

How to Build a Thriving LinkedIn Group >

Not Your Father's Collateral >

Video is the New Currency of b2b communication > 


ADVERTISEMENT: BMA Career Link - Apply Now!

Director of Marketing and Communications - National Environmental Balancing Bureau

NEBB members perform testing, adjusting and balancing of heating, ventilating and air-conditioning systems, commission and retro-commission building systems; execute sound and vibration testing; and certify laboratory fume hoods and biological cleanrooms.

Apply Today at BMA CareerLink


Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563