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Maag, Chair for 2011-2012, is eager to enhance BMA's brand awareness, grow domestic and international membership, and provide more opportunities to network and educate BMA members "so you can help your companies be more successful, hopefully be noticed, and get more money and responsibility."
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By Matthew Schwartz BMA Phoenix is gearing up for the third annual Marketing Technology Summit. The event, which is being presented on Aug. 25 by BMA Phoenix and the Arizona Technology Council, draws senior level marketing and technology executives from throughout the Southwestern United States. Sheila Kloefkorn, president of BMA Phoenix and president of KEO Marketing Inc., helped to put the agenda together. John Kennedy, VP-corporate marketing at IBM, is the Keynote Speaker.
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By Cliff Langston
When you it comes down to it, few B2B marketers get the respect they deserve. The day-to-day operation gets the product out the door. Finance pays the bills. Sales bring in new business. And marketing? Well, marketing often spends an unfair amount of time reminding everyone in operations, finance and sales exactly what marketing does. But it shouldn't be that way.
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Bell: The key is turning all of the 'noise' online into a symphony
Kathy Button Bell is VP-CMO of Emerson and a director on the BMA National Board. Bell, who is in charge of global marketing and corporate branding for the manufacturing and technology giant, spoke with BMA Buzz about how the BMA can expand its reach into emerging markets and shared what she sees as some of the major trends in integrated marketing.
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 Companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics, according to a new study. The study, titled, "Listening and Engaging in the Digital Marketing Age," was commissioned by Dell Inc. and conducted by Forrester Consulting. It took the pulse of 200 U.S. marketers to gauge how effectively companies listen and engage with their customers and how these initiatives impact internal processes, performance and metrics. Among the key findings: While more than 80% of marketers monitor customer comments and conversations online, only 20% of companies organize marketing efforts around customer-centric social media strategies. |
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