VOL 1  |  ISSUE 6
August 4, 2011                                                                                                    Editor -  Matthew Schwartz


Al Maag

Maag, Chair for 2011-2012, is eager to enhance BMA's brand awareness, grow domestic and international membership, and provide more opportunities to network and educate BMA members "so you can help your companies be more successful, hopefully be noticed, and get more money and responsibility."

Sheila Kloefkorn

By Matthew Schwartz
BMA Phoenix is gearing up for the third annual Marketing Technology Summit. The event, which is being presented on Aug. 25 by BMA Phoenix and the Arizona Technology Council, draws senior level marketing and technology executives from throughout the Southwestern United States. Sheila Kloefkorn, president of BMA Phoenix and president of KEO Marketing Inc., helped to put the agenda together. John Kennedy, VP-corporate marketing at IBM, is the Keynote Speaker.


Cliff Langston

By Cliff Langston  

When you it comes down to it, few B2B marketers get the respect they deserve. The day-to-day operation gets the product out the door. Finance pays the bills. Sales bring in new business. And marketing? Well, marketing often spends an unfair amount of time reminding everyone in operations, finance and sales exactly what marketing does. But it shouldn't be that way.  


BMA NorCal Chapter eMarketing Roundtable: Creating Insightful Personas, Distinctive Positioning, and Clever Messaging to Engage More Customers
08/11/2011 | Palo Alto, CA


BMA Minnesota Chapter Event: Mobile Marketing
08/11/2011 | Minneapolis, MN


BMA Carolinas Chapter Event: Mobile Marketing 101 & Location-Based Advertising with Sarah Hodkinson of Where, Inc
08/17/2011 | Charlotte, NC


BMA Kansas City Chapter Event: Learning + Social Session: August Special Sports Event Marketing
08/17/2011 | Kansas City, KS  





Kathy Button Bell

Bell: The key is turning all of the 'noise' online into a symphony 


Kathy Button Bell is VP-CMO of Emerson and a director on the BMA National Board. Bell, who is in charge of global marketing and corporate branding for the manufacturing and technology giant, spoke with BMA Buzz about how the BMA can expand its reach into emerging markets and shared what she sees as some of the major trends in integrated marketing.  



Industry Research

Companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics, according to a new study. The study, titled, "Listening and Engaging in the Digital Marketing Age," was commissioned by Dell Inc. and conducted by Forrester Consulting. It took the pulse of 200 U.S. marketers to gauge how effectively companies listen and engage with their customers and how these initiatives impact internal processes, performance and metrics. Among the key findings: While more than 80% of marketers monitor customer comments and conversations online, only 20% of companies organize marketing efforts around customer-centric social media strategies.


Tech data company Netezza launches direct campaign via iPods >

What are some dos and don'ts for engaging with customers/prospects in the summertime? >

Dell embraces social communities for scale, engagement >

Live tweeting: A waste of time or a silver bullet? >

A call for a more agile process for developing your marketing paln > 


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