VOL 1  |  ISSUE 5
ARCHIVE  |  
July 21, 2011

FEATURE ARTICLES

Accenture and Monsanto Co. were named Corporate Marketer of the Year for 2011, the first time in the B2 awards' 34-year history that two B2B companies have shared the honor. BMA Chair Al Maag presented the top B2 winners from Chase Field, in Phoenix, Ariz., the site of this year's Major League Baseball All-Star Game. The 2011 B2 awards included 700 entries, vying in 29 different categories encompassing the B2B marketing field, ranging from integrated marketing campaigns to advertising to branding & identity. The B2 Awards recognize superior strategic B2B campaigns by corporate marketers and agencies. 

Zero Moment of Truth

Consumers are increasingly using their smartphones and tablets to seek and share information about products and services as they move down the path to purchase. Google's Jim Lecinski, calls this the "Zero Moment of Truth" (ZMOT). At the BMA's annual conference, Unleash 2011, Lecinski, managing director of U.S. sales & service and Chief ZMOT Evangelist, talked about the ZMOT and why it is so crucial to B2B marketers' ability to help drive the business. 

THOUGHT LEADERSHIP

Keith Pigues

By D. Keith Pigues  

Amazing things happen when an organization thinks first about how it can help its customers grow their profits. Really, the days of defining winning based solely on your own P&L are over. Today's leading B2B companies are focused on making more money for their customers-and doing it better than the competition-while also getting their fair share in return. This redefines what it means to truly win with customers. 

UPCOMING EVENTS

Avnet On Demand BMA Cincinnati Chapter July Speaker Series - Aaron Kahlow, Online Marketing Connect  

07/27/2011 | Cincinnati, OH

 

BMA Indianapolis Chapter July Event: Unleash the Power of Motorsports Marketing Sponsored by Roush Fenway Racing
07/27/2011 | Indianapolis, IN

 

BMA Colorado Chapter Member-Only Seminar: Using Social Networking in Your Job Search  

07/28/2011 | Denver, CO

 

BMA NorCal Chapter eMarketing Roundtable: Creating Insightful Personas, Distinctive Positioning, and Clever Messaging to Engage More Customers
08/11/2011 | Palo Alto, CA 

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Elton Mayfield

Mayfield: QR Codes should be another tool in the B2B arsenal  

 

QR codes have been around forever, of course. But with the rapid proliferation of smartphones and other mobile devices, QR codes are suddenly cool throughout the B2B world. "QR codes aren't new, but they have new buzz and feel new to everybody," said Elton Mayfield, partner of er|marketing, who is a director on the BMA National Board and President of BMA Kansas City. "It feels 'new,' but if it makes sense for your brand, try it." Mayfield spoke with BMA Buzz about some of the ways B2B marketers can capitalize on QR codes.  

 


INDUSTRY RESEARCH

Industry Research

Manufacturing managers and engineers use a blend of both new-media venues as well as traditional media channels when they consider purchasing products and services, according to a new survey. The survey, conducted by Gardner Research, took the pulse of 1,885 manufacturing executives, product managers and engineers. It found that nearly 90% of respondents use trade magazines, search engines, supplier Websites or industry Websites to find new product and process information.

HOT OFF THE PRESS

Rules of engagement for virtual events >

Stronger relationships make better customers >

Six flavors of lead nurturing to cap off the summer >

Facebook ads too pricey? Be a savvy media buyer >

The funnel: Passť or evolving paradigm? >  

 


ADVERTISEMENT: BMA Career Link - Apply Now!

Product Manager - Zee Medical Inc. A McKesson Company

Keeping people safe starts with the chain of events you initiate when you work with ZEE Medical, Inc. We're committed to creating a safer, healthier and more productive workplace by providing unequaled customer service, training, education and products.

Apply Today at BMA CareerLink

 


Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563


                                                                                         Editor - Matthew Schwartz