VOL 1  |  ISSUE 4


Bernoff: Marketers have to start looking up to their 'HEROes'

Marketing and media guru Josh Bernoff calls them HEROes: highly empowered and resourceful operatives - and your company could use a few of them. Because of the ever-growing amount of information online, your customers often come to the table armed with more data (and access) than ever before, and you need to foster workers, or HEROes, who are prepared to deal with the onslaught and can use it to the company's advantage. Read full article.


Eileen Zicchino
Zicchino puts a premium on meeting with local Chapters

By Matthew Schwartz
Eileen Zicchino, CMO for JPMorgan Chase's Treasury Services, admits that traveling throughout the country to speak with local BMA Chapters puts a bit of a crimp in her calendar. "It's challenging, but I'm happy to do it because I recognize how important it is for marketers to connect with each other," said Zicchino, executive VP of marketing for the BMA, who met with the Kansas City Chapter last week. Read full article.  


Marc Green
National Starch improves leads with trade show microsite

National Starch Food Innovation, a food ingredient manufacturer that is part of Corn Products International, has improved the quantity and quality of its leads through an integrated trade show microsite program it uses to drive traffic to events. Marc Green, senior manager-marketing communications at National Starch Food Innovation and Corn Products International, discusses how the company executed the program. Read full article.



Avnet On Demand

BMA New Jersey Chapter Event: Online Marketing Summit - Jersey City Tour 

07/11 - 07/13/2011 


Frost & Sullivan Webinar: The 7 Secrets to Building a Highly Effective Marketing Strategy  



BMA Cincinnati Chapter July Speaker Series - Aaron Kahlow, Online Marketing Connect  

07/27/2011 | Cincinnati, OH


GIL 2011: Silicon Valley, The Global Community of Growth, Innovation and Leadership 

09/11 - 09/14/2011 | San Jose, CA 





Greg Olson

Greg Olson 

Olson: Social Media spurs rise of 'B2P' (Business to People)


It's time for local BMA chapters to gather around the digital campfire and strike up a conversation. "People want to be part of the community and social media allows [BMA] chapters to let people be part of what's going on," said Greg Olson, a director on the BMA National Board and Past President of BMA Colorado. "A lot of us are 'digitally snacking' on information and social media is probably the best way to get people engaged." Read full article. 




BMA Buzz - Research
How are B2B marketers deploying social media tools?

Itracks recently conducted an online survey of BMA members to get a better handle on how they're using social media. The survey garnered 70 responses. Among the results: of the 89% of companies now using social media, 49% of them believe LinkedIn provides the best ROI, followed by Twitter and Facebook. Read full article.


Keeping email errors at bay will help boost business results >

Social gems: More new tools for social marketing >

What is 'dynamic content' and how can I use it in my email programs? >

The proper care and maintenance of creatives >

Study: Local businesses 'like' social media for marketing > 


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King of Prussia, PA

A global chemical player, Arkema consists of three business segments: Vinyl Products, Industrial Chemicals, and Performance Products. The position involves managing communications, intelligence and market analysis.

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Naperville, IL 60563

                                                                                         Editor - Matthew Schwartz