VOL 1  |  ISSUE 1


Unleash 2011: No Holding Back

Learn how to break through the status quo and into new marketing channels at the Business Marketing Association's annual conference. The Business Marketing Association's annual conference, Unleash 2011, will take place June 1-3 at The Sheraton Hotel & Towers in Chicago. About 600 b-to-b marketing executives are expected to attend the conference, which features a full schedule of work sessions, ranging from "Unleash Your Company Voice" to "Unleash Your Creativity." Read full article.


BMA of New York Hands Out 2011 Ace Awards

Eric Mower & Associates captured the "Best of Show" award at Business Marketing Association of New York's 2011 ACE Awards. The marketing agency won for its Domtar Paper campaign, which focused on the contradiction between necessary paper use and the growing trend toward a "paperless" work environment. This year's ACE Awards, which were held in late April at the Grand Hyatt in New York City, featured more than 40 categories, including branding, public relations and integrated marketing. Read full article.


Making the Most of Marketing: Rock-Solid ROI

By Sandra Zoratti and Lee Gallagher

As the speed of marketing increases with digital and social media efforts, performance benchmarking on a regular basis has become a top priority for executive boards, many of which now expect quarterly or even monthly updates on Return on Marketing Investments (ROMI).  This shift is also compounded by the increasing importance of carefully aligning marketing to the most important and measurable goals of the business. Read full article.



2011 International BMA Conference 

06/01-03/2011 | Chicago, IL


BMA Kansas City Chapter Event 

06/01/2011 | Kansas, MO


BMA Chicago Windy City Biz Bash 

06/02/2011 | Chicago, IL


BMA NorCal Chapter Sales Lead Roundtable 

06/02/2011 | Palo Alto, CA


BMA Minnesota Chapter Event: OMS Online Marketing Bootcamp

06/06-07/2011 | Edina, MN





Al Maag

Maag's Mantra: Content, Content and More Content


For Al Maag, who takes charge as 2011-2012 BMA Chairman in June, enhancing the BMA's value proposition to its members is going to require a boatload of content. Maag, chief communications officer of Avnet, said that generating content from all of the various chapters of the BMA will be a top priority during his tenure. Read full article.




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Develop & Launch US Business Unit

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Gleanslight: Lead Nurturing

Lead nurturing isn't just for newborns anymore. In the last few years lead nurturing has become a key component in b-to-b marketers' efforts to grow more qualified leads and enhance the sales process. The report, which was released by market research company Gleanster, focuses on the reasons why marketers should implement a lead-nurturing strategy, value drivers, challenges and performance metrics.





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Seven ideas to make your online video marketing stand out > 


Business Marketing Association

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Naperville, IL 60563

Editor - Matthew Schwartz