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Leading Edge

FEATURE ARTICLES

speakers bureau
BMA starts to pump up the volume for its Speakers Bureau

Local BMA chapters are constantly on the look out for guest speakers who can visit their shops and share best practices about B2B marketing. On the flip side, a growing number of B2B marketing executives/road warriors are ready to share best practices with their peers. The BMA Speakers Bureau, which the BMA is now starting to promote, serves as a marketing vehicle for both sides of the table. Read full article.

 

StLouis
BMA of St. Louis gears up for TAM Awards

There's a new spin to this year's BMA St. Louis Targeted Advertising & Marketing (TAM) Awards. In addition to the regular judging, there will be a "People's Choice" award, said Michael Flavin, president of the BMA St. Louis chapter. A QR code created for the event will enable audience members to vote, in real time, as many times as they like, but only their last vote counts. Read full article.  

THOUGHT LEADERSHIP

Christine Chariton
B2B Marketing: Key trends for 2011 and beyond

By Chris Chariton

Smart B2B marketing professionals continually evaluate their budgets and look for fresh ways to carry out marketing plans that get results. Each company has unique goals, as well as challenges, and what works for one company may not for another - there are no universal marketing solutions. Nevertheless, the same key trends impact every company, and marketers who capitalize on these trends will be better positioned to achieve their goals and objectives. Read full article.

 

UPCOMING EVENTS


BMA New York City Chapter Golf Classic  

06/27/2011 | New Rochelle, NY

 

BMA Colorado Chapter Seminar: Online Marketing Summit Denver Tour  

06/28-30/2011 | Denver, CO 

 

BMA NorCal Chapter Marketing Strategy Roundtable: Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights  

06/28/2011 | Palo Alto, CA 

 

BMA Kansas City Chapter Event: Eileen Zicchino, Managing Director and CMO, J.P. Morgan's Treasury Services Business 
06/28/2011 | Kansas City, MO 

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Eduardo Conrado

Eduardo Conrado

Conrado looks to boost communications among BMA chapters

 

"We're in a good spot in the BMA right now," said Eduardo Conrado, senior VP-CMO at Motorola Solutions. "There's definitely a value that marketing brings to B2B companies and we've got to continue to evolve as an organization to allow our members to connect and grow in their capabilities." Conrado, who is currently a member of the BMA board of directors and will be BMA chairman for the 2012-13 fiscal year, spoke with BMA Buzz about the BMA's key initiatives this year, improving the communications among the regional chapters and what "digital snacking" means for B2B marketers. Read full article. 

 

 


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INDUSTRY RESEARCH

Glocal
Gleansight: Mobile Asset Management

The explosion of social media, mobile applications and multi-channel customer experiences is forcing b-to-b marketers to address these so-called "glocal" challenges. However, a new breed of digital asset technology has emerged to help marketers navigate the glocal terrain. A report by market research firm Gleansight explores how implementing Marketing Asset Management (MAM) solutions can address the obstacles of global marketing. Read full article.

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                                                                                         Editor - Matthew Schwartz