VOL 1  |  ISSUE 2


Roy Spence
Spence: 'Purpose' Marketing is Key to Serving Customers

By Matthew Schwartz
B2B marketers have to move beyond the traditional "Ps" of marketing - product, price, place and promotion - to embrace purpose-driven marketing, according to advertising veteran Roy Spence. Practicing purpose-inspired marketing is "when you get out of the selling business and get into the business of helping others be successful," said Spence, co-founder and chairman of ad agency GSD&M, who delivered the "Scene-Setting Remarks" at the BMA annual conference, Unleash 2011. He added that when marketers deploy purpose-driven marketing, "there is no them, there is only us." Read full article.


Al Maag
Maag Starts to Rev Up the Exposure for the BMA

It's a new kind of marketing vehicle for the BMA. Literally. Driving his Avnet/BMA No. 16 Ford Mustang, Trevor Bayne finished third at Chicagoland Speedway's STP 300 race on June 4. Bayne, who went from 35th to third, nearly stole the car race in the last few seconds. However, participating in the race can be considered a win for the BMA. It boosted brand awareness and raised the organization's visibility for the millions of people watching the race on ESPN. Read full article.


Greg Olson
Where Do You Go for the Best B2B Advice? Straight to the Top

By Greg Olson and Carla Johnson
In a world that is awash with marketing-management books, Advice From the Top: The Expert Guide to B2B Marketing stands out as a one-of-a-kind reference. Authors from BMA Colorado marshal the voices and thinking of a wide range of marketing experts - such as Tom Kennedy on developing winning marketing plans; Scott Gillum on improving partner relationships and Byron O'Dell on driving ROI into today's marketing Programs - to convey the full spectrum of useful, practical ideas for BMA members. Read full article.  


Jeff Ogden
The Crazy, Complex World of B2B Marketing

By Jeff Ogden

Brian Solis, a principal at Altimeter Group and one of the most prominent thought leaders in new media, didn't mince words when he spoke at this year's Return-on-Engagement Summit. In a nutshell, Solis said, this is no longer your dad's marketing world. It isn't even your older brother's marketing universe anymore. If we want to stay viable in a digital age, we need to adapt quicker than ever before. Read full article.



BMA Phoenix Chapter Event: Online Marketing Summit  



BMA Milwaukee Chapter Big Swing Golf Outing 

06/20/2011 | Mequon, WI


BMA Chicago Chapter Kick Off the Summer With Phil Clement 

06/21/2011 | Chicago, IL


BMA Minnesota Chapter Customer Event Keys to Success  

06/21/2011 | Minneapolis, MN


BMA Carolinas Chapter Event: The Power of Email Marketing  

06/22/2011 | Charlotte, NC





Gary Slack

Gary Slack

Slack Moves BMA to 'Big Tent' Organization, With Ample Room for Growth


Gary Slack, chairman and Chief Experience Officer of B2B marketing agency Slack & Co., recently completed a two-year term as Chairman of the BMA, a time that saw unprecedented change in the B2B marketing field. Slack takes measure of his accomplishments during his tenure and talks about the major challenges that lie ahead for the BMA. Read full article. 



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mobile marketing
The Mobile Marketing Association Benchmark Survey

What's your bandwidth for mobile marketing? The Mobile Marketing Association, in concert with the Business Marketing Association, is conducting a survey in order to provide BMA members with a roadmap for mobile marketing. The survey will provide mobile marketing reference points so B2B marketers will be able to benchmark their own activities in the space. Read full article.


BMA annual: Marketers share innovation strategies >

Twitter use rises to 13% of U.S. adults >

Making email content more relevant >

Twitter turns attention to 'pros': What that means >

Does completing a website form imply opt-in? > 


Business Marketing Association

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                                                                                         Editor - Matthew Schwartz