Media Business Authority Newsletter
May 2012
In This Issue
Billboard Advertising
Print Promotions
Upcoming Events
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Billboard Advertising
To recap the article in last month's newsletter, the MBA has signed a digital billboard contract. Here are a few facts:
  • The 14 ft. X 48 ft. digital billboard is on I-95 Northbound near the Essington Exit (Motel 6)
  • The leased time slot would show at least 1,250 times per day (8 seconds per minute for 24 hours/day)
  • The billboard will be seen by 100,000+ commuters per day

The MBA is pleased to offer Media businesses the opportunity to purchase one of the available digital billboard weeks for a reduced cost of $800 per week. Each business would work directly with Steen in their plans for their billboard design and message to be displayed with some light Media-branding.  We hope that you will consider joining us in this new and exciting endeavor. Click here to see the list of available weeks and learn more about participating in this program.

Print Promotions
Main Line Today Magazine
In partnership with the MBA, Main Line Today Magazine will publish a 16-page special supplement about Media in its December issue.  We'll share more about that in the coming months.  Additionally, Main Line Today is offering discounted rates throughout 2012 to Media businesses who want to advertise.  To learn more, please contact Main Line Today Account Executive Megan Armor at 610.848.6040 or via email (

County Lines Magazine
In partnership with the MBA, County Lines Magazine will publish a special supplement about Media in its June issue and is offering a 10% discount on a 1x placement, and 15% discount on 4X or more to Media businesses. County Lines' regular readership is 70,000+ upscale readers in Chester County, Delaware County, the western Main Line, and New Castle County. The magazine has several thousand regular on-line readers. Your ad can be hyperlinked from the page-turning version of the online magazine, so your magazine presence is reinforced with on-line presence: at no extra cost!  To learn more about advertising opportunities in the Media's Welcome Home section, please call 610-918-9300 or click here. The deadline is May 10th.
Upcoming Events
Dining Under the Stars enters its 5th year, bringing a multitude of hungry people to Media every Wednesday evening May through September.  We plan to cross-promote dining and retail using sign tents on every restaurant table (click here for sample).  If you are planning to be open during DUS evening, please contact the MBA to be listed.

12th Annual State Street Blues Stroll: Saturday June 9, 2012
For the 12th year, the Media Business Authority proudly presents The State Street Blues Stroll, an XPN WELCOMES Event. This year's headliner is Alvin Youngblood Hart, 2011 Blues Music Awards "Best Acoustic Album" nominee.

Whether you stay open, sell tickets at your business or buy a sponsorship ad, we encourage everyone to participate.  For tickets or more information, call the MBA at 610-566-5039 or visit Contact us for more details, and thank you in advance for your support!
We would like to hear what topics interest you, and we are also always looking for fresh participation, so please feel free to attend a board meeting, drop-in on a committee meeting or contact us ( / 610.566.5039) anytime. 


In an effort to communicate more effectively with local businesses and organizations, the MBA will be regularly sending important information related to our business community via this newsletter service: ConstantContact. logoThe MBA is committed to getting information to the entire business community. Please call if you would like a hard copy of this newsletter.


Media Business Authority