As we mentioned last newsletter, Media will be hosting an event called "20 On The Town"
and the concept is simple: on Saturday, November 13, we will all feature discounts or other promotions focused around the number 20. Maybe you'll have 20% off everything that shoppers can fit in a bag like Ten Thousand Villages will do, or maybe 20% off a specific product line. Media Eye Works is calling their event "See 20/20/20" as they'll be offering 20% off iZon lenses.
It's up to you... the concept is really yours to customize
. Whether you participate "store-wide" or just one item, the value proposition exists in working together
and having as many participating businesses as possible.
The logo is finished, so now we're producing window clings for participants, plus additional signage that you can use within your business to indicate which products are featured. We will also be publicizing this event through print ads, press releases, eBlasts, social media (click here to see the draft Facebook event
) and encourage you to do the same, especially to your own customer base. The logo can be provided digitally for your use as well. Lastly, we've partnered with MAC to tie this into the 2nd Saturday maps, etc.
Please send an email to firstname.lastname@example.org this week
to confirm you will participate, and we'll get you the materials you need, plus list you online. We all know Media is authentic and presents shoppers and diners a unique experience. Highlighting this with an event before the high point seasonal rush will benefit all of us.
We have some other great holiday promotions in the works, so stay tuned for more opportunities!