The MBA Promotions and Holiday Committees are working together to organize a town-wide promotion
that we hope you all will like. The idea is a single day of discounts and specials modeled after a successful campaign that Ten Thousand Villages and the town of Northampton, Massachusetts have done successfully for the past five years.
We're calling ours "20 On The Town"
and the concept is simple: on Saturday, November 11, we will all feature discounts or other promotions focused around the number 20. Maybe you'll have 20% off everything that shoppers can fit in a bag like Ten Thousand Villages does, or maybe 20% off a specific product line. We are designing this program to be very generic to give everyone the ability to participate in a way that's individually best. Restaurants could have a special $20 entree. Coffee could be 20 cents off.
It's up to you... the concept is really yours to customize
. Whether you participate "store-wide" or just one item, the value proposition exists in working together
and having as many participating businesses as possible. We all know Media is authentic and presents shoppers and diners a unique experience. Highlighting this with an event before the high point seasonal rush will benefit all of us.
We are planning to create a logo
for this event and provide window clings for participants, plus additional signage that you can use within your business to indicate which products are featured. We will also be publicizing this event through print ads, press releases, eBlasts, social media and encourage you to do the same, especially to your own customer base. The logo can be provided digitally for your use as well. Because of the date of this event, we'll partner with MAC to tie this into the 2nd Saturday maps, etc.
Please send an email to firstname.lastname@example.org
to confirm you will participate, and we'll get you the materials you need, plus list you online.
We have some other great holiday promotions in the works, so stay tuned for more opportunities!