Media Business Authority eBlast
October 2010, Vol 2
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New Program - A Town-Wide Promotion!
The MBA Promotions and Holiday Committees are working together to organize a town-wide promotion that we hope you all will like.  The idea is a single day of discounts and specials modeled after a successful campaign that Ten Thousand Villages and the town of Northampton, Massachusetts have done successfully for the past five years. 

We're calling ours "20 On The Town" and the concept is simple: on Saturday, November 11, we will all feature discounts or other promotions focused around the number 20.  Maybe you'll have 20% off everything that shoppers can fit in a bag like Ten Thousand Villages does, or maybe 20% off a specific product line.  We are designing this program to be very generic to give everyone the ability to participate in a way that's individually best.  Restaurants could have a special $20 entree.  Coffee could be 20 cents off. 

It's up to you... the concept is really yours to customize.  Whether you participate "store-wide" or just one item, the value proposition exists in working together and having as many participating businesses as possible.  We all know Media is authentic and presents shoppers and diners a unique experience.  Highlighting this with an event before the high point seasonal rush will benefit all of us. 

We are planning to create a logo for this event and provide window clings for participants, plus additional signage that you can use within your business to indicate which products are featured.  We will also be publicizing this event through print ads, press releases, eBlasts, social media and encourage you to do the same, especially to your own customer base.  The logo can be provided digitally for your use as well.  Because of the date of this event, we'll partner with MAC to tie this into the 2nd Saturday maps, etc.

Please send an email to to confirm you will participate, and we'll get you the materials you need, plus list you online.

We have some other great holiday promotions in the works, so stay tuned for more opportunities!

We would like to hear what topics interest you, and we are also always looking for volunteers, so please feel free to contact us @ or 610.566.5039 anytime. We also welcome you to join the Promotions Committee Meetings the 3rd Thursday of every month.

In an effort to communicate more effectively with local businesses and organizations, the MBA will be regularly conveying important information related to our business community via this newsletter service: ConstantContact.
The MBA is committed to getting information to the entire business community. Please call if you would like a hard copy of this newsletter to be made available to you.


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