Quotable Quotes from our best-selling DVD series called QuoteZilla.
Why do they lock gas station bathrooms? Are they afraid someone will clean them?
9 Oxymorons
Act naturally
Fresh frozen
Resident alien
Genuine imitation
Legally drunk
Small crowd
Soft rock
Taped live
Clearly misunderstood
Buddy, can you spare $1.19?
If you have three quarters, four dimes, and four pennies, you have $1.19. You also have the largest amount of money in coins without being able to make change for a dollar in the USA.
Did you know? "The Star-Spangled Banner" is the only national anthem whose lyrics do not include the name of the country.
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The Renegade Server Book is now used in over 11,000 restaurants worldwide! Click here to get a copy for only $19.95. Learn how to motivate and inspire your iPod generation crew
and managers to serve better and sell more.Guaranteed to raise sales and buidl stronger teams. Now available in AUDIO BOOK format
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Save $25 on our brand new DVD called "60 Second Lessons in Leadership: Big Ideas in Short Video Bites. Jim Sullivan delivers 65 fun and effective leadership lessons (none more than 2 minutes in length) in this 98 minute DVD. Perfect for pre-shift meetings, conferences or anytime inspiration! Order online at Sullivison.com and get this DVD for only $74 (retail price: $99). Enter this DISCOUNT CODE in the box provided after you enter yourshipping address:
SIXTYVIP (no spaces, case sensitive). No limit on quantities, our average order has been 4 copies each! Offer good only until November 30, 2010 so buy now to save big! |
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Greetings!
As we approach the biggest day in retail (Black Friday) and the kickoff to the 2010 Holiday season, it's time to also pause and remember the Best Little Holiday in North America: Thanksgiving. No commercial pressure, just family and friends. Awesome.
Business-wise it's time to sharpen the team and focus on the customer. If this is one of your busiest times of year--or even if it's not--we've all got to make a big push to the end of the calendar and finish 2010 strong. So this month we focus on two strategies to get you there: The Jumpstart Pre-Shift Meeting and executing Power Shifts.
$100 Discount!: We're also featuring our two most popular DVDs (over 40,000 sold) that you can use to teach your teams to execute powerful pre-shift meetings and revenue-generating shifts. One is called Jumpstart and the other is The Shift: How to Plan It, Run It, Make it Pay. Each DVD is an hour long and normally $99 each. But enter THANKSGIVING (all caps) in the Discount Code box at checkout at Sullivision.com and you'll get each DVD for only $49. This discount is EXCLUSIVE to our enews subsribers, worth $100 and there's no limit on the quantities. But it does EXPIRE on November 29! This is a small way to show how thankful we are for the 35,000 subscribers to this email and the 100,000+ visitors @Sullivision.com. Thanks and giving together!
And finally: Get your Daily Motivational Leadership Thought by following me @Sullivision on Twitter! --Jim Sullivan, CEO and Founder, Sullivision.com
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Focus & Make Every Shift Rock by Jim Sullivan
Too many restaurant owners, franchisees, executives, and regional managers use their P&Ls as reactionary tools to gauge performance. A disappointing P&L means they start wagging paper at their unit level managers (treating symptoms) instead of taking the time upfront to give their managers the tools, resources, insight and encouragement necessary to understand the peculiar architecture of running and leading a successful shift. But a P&L is a history statement, not a supervisory action plan. The P&L measures not "profit and loss", but actually how successful a series of shifts your team managed in any previous given time period. So it stands to reason that we improve our P&L's by focusing on cause, not the effect. This space is not big enough to detail all the disciplines and interactive elements necessary to understand the architecture of a successful shift, but here's a few key elements that cannot be overlooked.
All supplies in place, all equipment works. This is so basic it's routinely overlooked. So underline it. Every successful shift starts here. Energy and Focus. "The number of hours is fixed in a day, but the quantity and quality of energy available to us is not," author Jim Loehr says. "Energy, not time is the fundamental currency of high performance." Recognize the power of full engagement by your managers and their crew with your customers. The best managers know they have the potential to generate energy and enthusiasm at both peak periods and slower times. In fact, like exercise, the more energy you expend at work, the more capacity you have to generate sales. Perform in the Storm. Collaboration under pressure is a key characteristic of a successful restaurant, and the manager sets the tone with her focus, fairness and fun. The level of customer service is directly proportional to the amount of time your kitchen and server crew spends in that unique piece of restaurant real estate known as "The Weeds". A key strategy is the so-called "Figure 8" walk-through. Picture your restaurant from overhead. An effective shift manager routinely moves in a figure-8 pattern, visiting front door, host area, dining room, to-go-pickup station, kitchen, and back again. This gives you constant access to your team and customers and allows you to provide guidance, energy or help without getting stuck. Know how to tell if you're in control as a manager? When your team sees you, do they say "here comes help" or here comes trouble"? Each One Teach One. A successful General Manager can realistically supervise how many shifts per week? Six? Seven? That means your "junior" or assistant managers are supervising the majority of the other shifts (anywhere between 8 and 14 weekly.) So if I'm a GM, I'm going to be pretty dang certain that those junior managers are getting the full benefit of my expertise, insight and guidance. After all, they're directly affecting at least 50% of my bonus! Merchandise the Menu. Here's "The Deal", pure and simple, once and for all: The Kitchen must make all that the servers can sell and Servers or Cashiers must sell all that the kitchen can make. Teamwork. All work in a restaurant is teamwork. Foster collaboration; if you have a contest for customer-facing servers be sure to have one for kitchen crew too. 1000 conversations with 20 people. Beyond an energetic and effective pre-shift rally, a great manager has to focus on ways to sustain that momentum through out the shift. He or she must have what we call 'a thousand conversations with 20 people' (staff) during the shift. During those 30 second-and-less conversations you provide praise, direction, encouragement, constructive feedback, help. Lead your people, don't "manage" them. The most successful manager-leaders do three key things during a profitable shift: 1) they first talk all of their people into position (communicating expectations for customer traffic, anticipated problems, and specific goals), 2) then talk them through the position (make the necessary adjustments based on the flow) and finally 3) out of position ("great job, today, and don't be afraid to ask for help next time; awesome effort.") In effect, these three steps set up the momentum-if any--for the next shift as well. By the way, this communication rule is just as critical for opening managers who are "passing the shift" on to the closing or mid-manager. Run it like you own it. The best managers lead their shifts with an owner's mindset. Make sure the energy is flowing, the team is humming, the customer smiling, the waste minimal, the menu merchandised and the enjoyment maximized. Through out it all, they know that it's people that make the difference. "Management problems" always turn out to be people problems. Yep, shifts happen. Anybody can "run" one. But profitable shifts are planned, managed and led. Win the battle of the shift everyday, and your P&L will never be an unpleasant surprise.
To learn more, get our best-selling DVD called The Shift: How to Plan It, Run It, Make It Pay for only $49! Save $50 if you order by November 30. Enter this word into the Discount Code box: THANKSGIVING (all caps)
To find more resources for your Holiday sales, click HERE.
Jim Sullivan is a popular speaker and consultant. You can follow him @Sullivision at Twitter or email him at jim@Sullivision.com.
YouTu be Bonus Vid: Turn this enewsletter into a multimedia experience. Go to YouTube and see Jim Sullivan's FREE bonus video called"The How of Wow". This popular and fun93 second training video will help you and your team deliver better service every shift.
And if you want to get totally psyched up for better service delivery, click and watch QuoteZilla absolutely FREE on YouTube. This four minute classic strings together a series of great service-related quotes to a fun and rollicking music score
If y ou like our short, dynamic one-minute leadership You Tube videos, why not invest in the DVD that has them all? You'll get 98 minutes of 65 different Leadership Lessons on Service, Selling, Cost Control, Marketing, Teamwork, Hiring, Training and Time Management it for only $74. Use this code at checkout and save $25 instantly off the $99 price: SIXTYVIP. The $25 discount expires in 30 days. HURRY.
Make pre-shift meetings mandatory not optional. If you don't give your team a plan they'll presume you don't have one. Before every shift invest in energetic 3 minute pre-shift meetings to share service goals and practice suggestive selling techniques. Get our FREE Pre-Shift Meeting Daily Planning Template by clicking here: http://doclibrary.com/MSC5/DOC/Pre_Shift_Planning_TemplateJune20074619.pdf
Over 1.5 million copies sold and no surprise; it's the best book you'll ever read on how to motivate your team to work smarter and harder everyday!
1001 Ways to Reward Employees by Bob Nelson. Don't let the title fool you! This awesome book features over 2300 creative employee recognition and reward ideas from hundreds of successful companies. Softcover, 275 pages and only $14.95 plus shipping at Sullivision.com!
SERIOUS ABOUT SERVICE? READ THIS BOOK! The new, revised edition of Unleashing Excellence: The Complete Guide to Ultimate Customer Service provides you with a straight-forward, comprehensive approach to making remarkable customer service "business as usual" in your organization. Co-authors Teri Yanovitch and Dennis Snow share lessons learned from their careers at Walt Disney World and from consulting experiences with hundreds of companies. Unleashing Excellence walks you step-by-step through the process of improving your organization's customer service.
- Gives you specific tools and templates that you can "plug in" to your own operation. (You also get online access to every tool and template so that you can customize them to best fit your needs!)
- Unleashing Excellence is a fun, creative and comprehensive roadmap for taking your company's customer service to levels that most organizations only dream about. Every tool and process has been proven to increase customer loyalty, and employee engagement Only $24.95. Click HERE to order.
Not to brag, but the 3rd Edition of our best-selling book Multiunit Leadership: the 7 Stages of Building High-Performing Partnerships and Teams ($24.95) has just been released. Over 185,000 copies sold worldwide! Apply this promo code at checkout: NEWSLETTERVIP (no spaces, all caps) and get $5 off the cover price or if you prefer an audiobook, the same code will get you 5 bucks off the 4 CD audio set! Available at our website along with our popular Multiunit leadership DVD (see below) and High-Impact Unit Checklist and Quarterly Business Planner e-books
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Ultimate Multi Unit Leader Package Released!  Save $35 on this bundle! The Multi Unit Leadership Ultimate Package 3 includes the brand new DVD for Multi-Unit Leaders,the PDF companion workbook, a copy of the best-selling Book, and the 4-CD AudioBook Box for only $149 plus shipping. Read, watch or listen your way to better leadership skills and higher sales. Tough times call for better leaders and better leaders come from self-improvement. This 304 page book, 4 CD audio and hour-long leadership workshop on DVD by Jim Sullivan teaches multi-unit managers (and high-potential GMs) how to build stronger teams, acquire and maintain more customers and raise incremental sales, especially important in recessionary times. Available only at Sullivision.com order now and save $35.
Our Price: $149 List Price: $184 |
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Sullivision.com creates service, sales, training, marketing, leadership and e-learning resources for the foodservice and retail industries worldwide. Our clients include Walt Disney, Coca-Cola, American Express, TGI Friday's, McDonald's, Southwest Airlines, Panera Bread, Supercuts, Sam's Club, KFC, Applebee's, Target, Wagamama and Dunkin Brands. Get our free podcasts, articles, templates and product catalog at www.sullivision.com
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