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FUNDAMENTALS  E-NEWSLETTER   SEPT 2010
In this Issue
QuoteZilla
Thinking INSIDE the Box
Quotable Quotes from our best-selling DVD series called QuoteZilla.  
QuoteZilla
 
 

"You don't drown by falling in the water; you drown by staying there." -- Edwin Louis Cole

 
 
 
 

"Do what you can, with what you have, where you are."  --Eleanor Roosevelt

 
 

 

Think about the customer, not the competition: Competitors represent your industry's past, as, over the years, collective habits become ingrained.  Customers are your future, representing new opportunities, ideas, and avenues for growth.  --MichaelDell

 

 
 
 

"Be happy while you're living for you're a long time dead."

 

 
 
 
 

You should invest in a business that even a fool can run, because someday a fool will.--Warren E. Buffett

 

 
 
 
 

"Make your money first-then think about spending it," is the best of all possible credos for the man who wishes to succeed.--J. Paul Getty

 

 
 
 
 
 
 

People learn the most when teaching others.--Peter F. Drucker

 

 
 
RESOURCES:
 
 
The Renegade Server Book is now used in over 11,000 restaurants worldwide! Click here to get a copy for only $19.95. Learn how to motivate and inspire your iPod generation crew

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 and managers to serve better and sell more.Guaranteed to raise sales and buidl stronegr teams.  Now available in AUDIO BOOK format

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Save $25 on our brand new DVD called "60 Second Lessons in Leadership: Big Ideas in Short Video Bites. Jim Sullivan delivers 65 fun and effective leadership lessons (none more than 2 minutes in length) in this 98 minute DVD. Perfect for pre-shift meetings, conferences or anytime inspiration! Order online at Sullivison.com and get this DVD for only $74 (retail price: $99). Enter this DISCOUNT CODE in the box provided after you enter yourshipping address:
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Greetings!
Are you ready for the last Quarter of 2010? Time to make a big push in the last 3 months and this month's enewsletter will show you how by thinking "INSIDE the Box". This issue is chockablock full of free print, podcast and video tips, tricks and techniques to get you to the finsih line. I also want to recommend an awesome book by Bob Nelson called 1001 Ways to Reward Employees. It's the best book on employee motivation we've seen in the last 10 years. Instantly usable ideas and only $14.95 each.
 
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Thought for the Month: Never moon a werewolf!
 
--Jim Sullivan, CEO and Founder, Sullivision.com
 
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It's Time to Think INSIDE the Box
 By Jim Sullivan CEO Sullivision.com

 

This summer I had the pleasure of delivering live seminars to foodservice operators in Europe, Latin America, Asia, South America and the USA.  As you can guess, both the culinary and the educational experiences were extremely rewarding and I certainly learned as much as I taught. One of the critical themes that resonated with each audience was the importance of spending the majority of your time on the things you CAN control and not the things you can't; certainly a wise strategy in a global recession. Unfortunately, many business books and publications (I'm looking at you Fast Company and Wired) consistently warn us that we're losing ground if we're not "thinking outside the box."  This makes readers anxious and impulsive; "We must try a bunch of new things or we're going to be left behind!" Innovation is fine and good, but not if the Fundamentals are being overlooked as a result. So as we approach the final quarter of our calendar year, I'd like to suggest a different strategy: think INSIDE the box. Work on getting brilliant at the basics within your four walls. Here are the things to focus on and get better at:  

Teach the team to think like an owner does. Reinforce to the crew daily how low the profit margin is on the foodservice dollar, show them how to minimize costs and equipment repairs, always recognize and reward them for demonstrating this behavior. To see a free one minute You Tube video lesson from Jim Sullivan on how to teach the team to think like an owner http://www.youtube.com/watch?v=8L1rGuGoynk

 

Spend less money than you make. Companies don't go out of business because they run out of money, they go out of business because they spend their money on the wrong things. In times like these you thrive on strong controls.

Merchandise the Menu. Remove all internal obstacles to selling more. Make a list of potential obstacles by asking your managers to fill in this blank:  "Our customer-facing team tends not to sell because..." Examples may include slow ticket times (work with the kitchen team), perceived POS slowness (practice order-entering for busy times), lack of inventory, faulty prep, operational and throughput bottlenecks during peak periods, kitchen issues, supplies, and employee attitudes, all of which can and will inhibit higher sales slow down selling. Now do what it takes to eliminate those obstacles.

To get a FREE podcast detailing 21 ones to raise sales every day in any business http://www.sullivision.com/podcasts.cfm

 

Make room for talent to grow. Holding out for talent assures a company that the best people are working for you and not against you. Give a lot, expect a lot, and if you don't get it, prune. Watch this 60 second free fun video on five reasons to get rid of low performers. It comes from our best-selling DVD called 60 Second Lessons in Leadership. Groom em or broom em!

 

Make pre-shift meetings mandatory not optional. If you don't give your team a plan they'll presume you don't have one. Before every shift invest in energetic 3 minute pre-shift meetings to share sales goals and practice suggestive selling techniques. Get our FREE Pre-Shift Meeting Planning Template and use it every day by clicking here: http://doclibrary.com/MSC5/DOC/Pre_Shift_Planning_TemplateJune20074619.pdf

 

Underpromise and Overdeliver. I'm not talking about the customer. I mean your internal customers; servers, kitchen crew, greeters, cashiers. Respect The way we treat our employees determines how they'll treat our customersand if you're not serving the customer directly, you'd better be serbing someone who is!

 

Be a thermostat, not a thermometer. A thermostat manager controls the temperature and energy of each shift. A thermometer manager reacts to circumstances based his or her prevailing mood. No one respects the hot and cold supervisor. Choose your attitude, and FYI: "cranky" is not an option. As philosopher Ronnie Shakes says, "I was going to buy a copy of The Power of Positive Thinking, and then I thought: What the hell good would that do?"

 

Always be marketing. This week take a drive around a one-mile radius of your unit. Write down the names of every business, school, organization, gym, senior center, realtor, automotive repair shop, apartment complex or house of worship you see. Now call and find out who the decision-maker is at each place and decide on a course of action to persuade them to send their customers, employees, members, students or parishioners your way. All marketing is local in the long run. PS get your holiday Gift Card sales and marketing program in gear now! Watch my free You Tube video on the Four Types of Marketing
 
http://www.youtube.com/watch?v=J5O7wKC7zYU&feature=related

 

You play the way you practice. And never, ever practice on the customer. Teach everyone on your team something new every shift.  

 

Success is not the result of spontaneous combustion. We must set ourselves on fire. To

learn more ways to get great, stay great, led better and earn more get our brand new DVD called 60 Second Lessons in Leadership: Big Ideas in Short Video Bites at Sullivision.com. Click here to order:  

http://store.sullivision.com/detail_884501222419__dvd.htmlUse this code at checkout and save $25 instantly off the $99 price: SIXTYVIP. You'll get 98 minutes of 65 different Leadership Lessons on Service, Selling, Cost Control, Marketing, Teamwork, Hiring, Training and Time Management it for only $74. HURRY. The $25 discount expires in 7 days.

 

    

You Tube LogoYouTube Bonus Video: Now that you've finished reading go to YouTube and see Jim Sullivan's free bonus video on Teamwork explain how policies start--and then go wrong--in your company  Click HERE to see Jim Sullivan give a free lesson on "United We Stand." in this popular YouTube Video. 
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Jim Sullivan is the CEO of Sullivision.com. You can get his free monthly leadership enewsletter and product catalog at www.sullivision.com or follow him at Twitter (@Sullivisioncom)
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 1001 Ways to RewardOver 1.5 million copies sold and no surprise; it's the best book you'll ever read on how to motivate your team to work smarter and harder everyday!

1001 Ways to Reward Employees
by Bob Nelson.
 
Don't let the title fool you! This awesome book features over 2300 creative employee recognition and reward ideas from hundreds of successful companies. Softcover, 275 pages and only $14.95 plus shipping at Sullivision.com!
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 SERIOUS ABOUT SERVICE? READ THIS BOOK! The new, revised edition of Unleashing Excellence: The Complete Guide to Ultimate Customer Service
provides you with a straight-forward, comprehensive approach to making remarkable customer service "business as usual" in your organization. Co-authors Teri Yanovitch and Dennis Snow share lessons learned from their careers at Walt Disney World and from consulting experiences with hundreds of companies. Unleashing Excellence walks you step-by-step through the process of improving Unleashing Excellence Bookyour organization's customer service.
 
  • Gives you specific tools and templates that you can "plug in" to your own operation. (You also get online access to every tool and template so that you can customize them to best fit your needs!)
  • Unleashing Excellence is a fun, creative and comprehensive roadmap for taking your company's customer service to levels that most organizations only dream about. Every tool and process has been field-tested by clients, and are proven to have maximum impact not only in increasing customer loyalty, but also in improving employee engagement Only $24.95. Click HERE to order.
 
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Not to brag, but the 3rd Edition of our best-selling book Multiunit Leadership: the 7 Stages of Building High-Performing Partnerships and Teams ($24.95) has just been released. Over 170,000 copies sold worldwide! Apply this promo code at checkout: NEWSLETTERVIP (no spaces, all caps) and get $5 off the cover price or if you prefer an audiobook, the same code will get you 5 bucks off the 4 CD audio set! Available at our website along
with our popular Multiunit leadership DVD (see below) and High-Impact Unit Checklist and Quarterly Business Planner e-books 
 Ultimate Multi Unit Leader Package Released!
MUL Ultimate Pkg 3
 
Save $35 on this bundle! The Multi Unit Leadership Ultimate Package 3 includes the brand new DVD for Multi-Unit Leaders,the PDF companion workbook, a copy of the best-selling Book, and the 4-CD AudioBook Box for only $149 plus shipping. Read, watch or listen your way to better leadership skills and higher sales. Tough times call for better leaders and better leaders come from self-improvement. This 304 page book, 4 CD audio and hour-long leadership workshop on DVD by Jim Sullivan teaches multi-unit managers (and high-potential GMs) how to build stronger teams, acquire and maintain more customers and raise incremental sales, especially important in recessionary times.  Available only at Sullivision.com order now and save $35.
 
Our Price: $149  List Price: $184
Sullivision.com creates service, sales, training, marketing, leadership and e-learning resources for the foodservice and retail industries worldwide. Our clients include Walt Disney, Coca-Cola, American Express, TGI Friday's, McDonald's, Southwest Airlines, Panera Bread, Supercuts, Sam's Club, KFC, Applebee's, Target, Wagamama and Dunkin Brands. See our free podcasts, articles, templates and product catalog at www.sullivision.com 
 
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