First watch this video from Air New Zealand http://bit.ly/hHI63C

Yes this is a bit extreme and you would probably never ask your employees to participate in a project like this.  But it should make you curious as to how far your employees would be willing to go for you and your company.

When was the last time that you asked them to commit to a project or initiative that was outside their comfort zone?  And what was their reaction?

If they pushed back on the idea, what strategy did you use to influence them into changing their minds so that they willingly and happily participated? Read more...