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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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The Dilution Delusion. DEC 2011
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Brand Strategy
Graphic Design
Self-Publishing Consulting
We help you create
a great identity.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends
(and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.A Current Best-Selling Design:
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ENTREPRENEURS
AS AUTHORS
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SO . . . you've written a
book . . . OR you are thinking about writing a book . . .
and you are ready to develop an additional stream of income.
As Author Consultants, we help authors around the country develop books that capture the attention of their audience.
More than great book design, we help you develop a great identity through
the use of effective marketing collateral.
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Click HERE for samples of additional books we've designed.
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone. Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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If you've read this far, WE THANK YOU!
Give us a call to see how
our clients grow their businesses through
Mindful Marketing and innovative graphic design,
314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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S
EGreetings!
Too Many Cooks in the Kitchen . . .
Can "Spoil the Pot" and Spoil Your Brand Potential. Small business owners -- especially solo-preneurs -- tend to ask everyone they meet for an opinion when it comes to marketing. They fall prey to the DELUSION that the more people they ask, the more they will learn about how to market their business. Trick is . . . for every person they ask, they are guaranteed to get a different opinion, which quite often leaves the business owner even more confused. Unfortunately, this DELUSION leads to brand DILUTION.
Avoid the Dilution of your Brand Message through
Visual, Verbal and Virtual Consistency. If you are not comfortable in making marketing decisions, hand that responsibility over to ONE trusted partner. Having one primary marketing partner to help you craft your overall brand strategy will create a clear and consistent marketing message. - Visual Message. Scattering your design projects among several designers will do just that -- scatter your image and create confusion. Develop a visual brand strategy that supports your brand message and stick to ONE professional designer that understands visual brand strategy.
- Verbal Message. There is so much more to writing marketing copy than stringing words together into a sentence. Your consumer is more likely to remember you when you have a consistent tone and message written by ONE professional writer/editor.
- Virtual Message. Not all web designers are web developers (and vice-versa). If you are lucky, you'll find one that does both. The same goes for SEO and/or Social Media -- trust ONE expert to set you up with a customized plan.
Resist the Delusion of Getting Something for Free. Barter is not always best. Smarter is best. Everyone is on a budget and looking for ways to stretch a dollar, yet if the outcome of your "trade for services" brings about chaos and confusion with your consumer, then you have essentially gotten what you paid for (nothing), and you've wasted everyone's time (which by the way, is valuable). Choose "smarter" -- and make decisions based upon what is best for your brand message. Trust Your Instincts. At your gut level, you know what is best for your business. Learn to trust those instincts. Avoid the temptation to "collect" a cadre of disparate designers, writers and web developers - find a few key players whom you trust to help you develop your "big picture" brand and trust them to help you craft a consistent brand message. Creating a clear and consistent Visual, Verbal and Virtual message for your consumer serves to clarify and solidify your brand and strengthen your client/consumer relationships - and will cost you less in the long run. Give us a call to see how Davis Creative can help you
Get Noticed and Get New Business. 314-862-6564.
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Pantone and UNICEF
Own Your Own Color & Help Save a Child's Life.
What color will YOU choose?
 I chose "D43641" and named it "Firecracker Mama" after my Mother. Red was one of her favorite colors, right next to the hottest pink you could imagine.
The process is fun and very easy - and quite affordable - starting at $1.58 (they convert from British pounds to the American dollar for you).
Check it out . . . as a gift, or in memory of your loved one . . . or simply as a clever way to help children in third-world countries.
What color are YOU?
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Secrets of Self-Publishing Success
Stand Up. Stand Out.
Get Noticed as a
Published Author.
Position Yourself as Expert in Your Field
through Self-Publishing
Many entrepreneurs want to grow their business and spread their message by writing a book, but have no idea how to get started or what options are available to them. Our dream team of professionals help you PLAN a path, PUBLISH your book - and PROMOTE yourself, your book and your business!
Join Cathy Davis and
Danelle Brown for the
New Publishing Partners
WEBINAR
PLAN · PUBLISH · PROMOTE
January 24th, NOON Access creative marketing solutions for authors, writers, speakers, consultants and entrepreneurs.
We'll Discuss . . . - WHO does "what" in the self-publishing process
- WHAT is involved with self-publishing and how to
get started - WHAT your publishing options are - which to avoid
- WHEN & WHERE to access support during the process
- WHERE the best bet is to get your book printed and distributed
- WHY your book can be a successful marketing tool
- HOW to retain ownership of your project and profits
- AND MORE . . .
Access Call-in Info when you register at: NewPublishingPartners.com For more info, give Cathy or Danelle a call: Cathy Davis, Davis Creative, 314-374-7481 Danelle Brown, Queen Bee Consulting, 618-530-7166
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 Get Noticed. Get New Business.
More than great graphic design, we help you create a great identity. Whether you are looking for a NEW identity, or a RENEWED identity for your business, give Cathy or Jack, a call:
314-862-6564
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In the era of "everything electronic", we now accept all major credit cards via SQUARE and PayPal.
  Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, 2011 or prior.
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