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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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Stamp of Approval. SEPTEMBER 2011
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Who Are We?
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Brand Identity
Graphic Design Author Consulting
DEFINE · DESIGN · DELIVER
We help you create
a great identity.
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ENTREPRENEURS
AS AUTHORS
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SO . . . you've written a book . . . OR you are thinking about writing a book . . . and you are ready to develop an additional stream of income.
As Author Consultants, we help authors around the country develop books that capture the attention of their audience.
More than great book design, we help you develop a great identity with the addition of effective marketing collateral.
One of our recent books:
"Ray D. Ology is my first book and I am very proud of it. I put a lot of effort and love into this book. My goal in writing this book is to help readers feel prepared for an imaging test, to remove the fear of having a medical imaging test, and to help boys and girls all over the world learn that a good friendship should be cherished, to never be afraid to ask questions, and to always believe in themselves." - Jane Turlo
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Click HERE for samples of additional books we've designed.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends
(and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.A Current Best-Selling Design:
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LOGO DESIGN
Choosing the right designer for your logo is vital to the success of your brand. Just about everyone claims that they can design a logo, but it takes experience, insight and creativity to design the RIGHT logo. A Well-Designed
Logo will: - Be simple, easy-to-read, yet memorable
- Distinguish your company from your competition
- Evoke the essence of what you do/sell
- Look good on business cards as well as billboards and websites
- Look appropriate in black and white as well as color
- Define your business through the use of fonts and color
The best LOGO will Get You Noticed & Get You New Business! Click Here for Samples of our LOGO designs.
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone. Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Greetings!
Brand. Identity. Imprint. Stamp.
When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope first.
When we want to attract new business, we are really asking for a "Stamp of Approval" from our new customer. Our "brand" is our business identity . . . our unique imprint . . . our one-of-a-kind STAMP.
How do we Develop a Distinctive S.T.A.M.P.?
S = Focus on how to best SERVE our customers
T = Instill TRUST with our customers and our employees
A = Make it easy to ACCESS our business and products
M = Tailor our MESSAGE and MEDIUM to reach our audience
P = Honor our PROMISES with a commitment to excellence
Bezos, Branson & Buffet on Brand:
"A brand for a company is like 
a reputation for a person.
You earn reputation by trying
to do hard things well."
- Jeff Bezos "The brand is only as good as our products, so . . . if people have a good experience . . . then they'll try the next product that we launch."
- Richard Branson  "Your . . . brand had better be delivering something special, or it's not going to get
the business."
- Warren Buffett
In the 1990's, we had "IDENTITY". In the 21st century, the word "Brand" has become the buzz-word - the "catch-all" phrase - for marketing one's business. At it's core, it begs the answer to the question, "Who are you and why are you here"? Brand Experts can be found on just about every corner of the Universe - each defining "brand" in their own way. SO, how DO you identify the best branding counsel for you/your business?
- Experience - Rely on those who have worked in branding and marketing for more than a "few years"; avoid those who have added "branding" as a means to expand their other core services
- Effectiveness - Whose identity do you admire? - Ask them for a referral. If you admire a national brand, it's fine to follow their example - emulate, but don't copy.
- Expertise - If the wheels on your car are out of alignment, you take it to a car care professional; if your brand identity is out of focus, you seek out a reputable brand professional
At Davis Creative, we help our clients gain a sense of pride in their brand, helping them to feel less stressed about their business. We utilize our philosophy of Mindful Marketing to create unique brand identities for our clients -- from solo-preneurs working from their spare bedrooms to Fortune 100 companies operating out of corner boardrooms.
Get Noticed, Get that STAMP OF APPROVAL,
and Get New Business.
Cathy or Jack at Davis Creative, 314-862-6564
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Thinking About Writing a Book?
Position Yourself as an
Expert in Your Field through
Non-Fiction Self-Publishing Many entrepreneurs want to grow their business and spread their message by writing a book, but have no idea how to get started or what options are available to them. Our dream team of professionals help you PLAN a path, PUBLISH your book - and PROMOTE yourself, your book and your business! Join Cathy Davis & Danelle Brown 
at the New Publishing Partners
PLAN·PUBLISH·PROMOTE
Workshop
October 4th or November 8th
Access creative marketing solutions
for authors, writers, speakers, consultants and entrepreneurs. We'll Discuss . . . - WHO does "what" in the self-publishing process
- WHAT is involved with self-publishing and how to get started
- WHAT your publishing options are - which to avoid
- WHEN & WHERE to access support during the process
- WHERE the best bet is to get your book printed and distributed
- WHY your book can be a successful marketing tool
- HOW to retain ownership of your project and profits
- AND MORE . . .
REGISTER NOW AT New Publishing Partners Limited Seating Choose from two dates/locations: October 4, 2011 (Tuesday), 8:30am - 10am Sweeties Confections, $15 123 Glen Crossing Road Glen Carbon, IL 62034 November 8, 2011 (Tuesday), 11:30am - 1pm The Tenderloin Room, $20 232 N Kingshighway Blvd St. Louis, MO 63108
(Includes Valet Parking) New Publishing Partners helps you navigate the process of publishing a book. Because there's more to publishing
than ink on paper. For more info, give Cathy or Danelle a call: Cathy Davis, 314-374-7481 Danelle Brown, 618-530-7166
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The Psychology of Color:
LOGOS & COLOR
As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings,
"While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message."
Many leading brands are so linked to specific hues that they are primarily recognized by their color or colors.
Think Tiffany blue, Coke red, American Express blue, Kodak yellow and red, and DeWalt black and yellow. The "Tiffany Blue" is the colloquial name for the blue color associated with Tiffany & Co., the New York City jewelry company. Tiffany Blue is a specific shade of light blue; it is very similar to the blue of robin's egg. The color is produced as a private custom color by Pantone, with PMS number 1837.
As a trademarked color, it is not publicly available and is not printed in the Pantone Matching System swatch books.
When a color and design "signature" is established it becomes the brand identifier that reinforces the image in the marketplace. This includes print and collateral materials, websites, packaging, point-of-purchase displays, signage, as well as the product itself, creating what is termed a "total brand experience".
Consumers need to have that brand experience whenever they shop or seek information about a brand, as it reinforces the image and helps to establish that they will receive the same quality and service across many platforms.
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If you've read this far, WE THANK YOU!
Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design,
314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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In the era of "everything electronic", some of our clients have asked about online payment methods.
In response to this request, we now accept all major credit cards via SQUARE AND PayPal.  Questions? Call Cathy or Jack for more details, 314-862-6564.
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© Copyright Davis Creative, 2011 or prior.
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