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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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Brand Currency. JUNE 2011
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| Who Are We? |
DEFINE · DESIGN · DELIVER
We help you create
a great identity.
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ENTREPRENEURS
AS AUTHORS
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SO . . . you've written a book . . . OR you are thinking about writing a book . . . and you are ready to develop an additional stream of income.
One of our specialties is book design. We help authors and publicists around the country by designing books that capture the attention of your audience.
More than great book design, we help you develop a great identity.
One of our latest designs:
Dr. Alison DiBarto is committed to the health of you and your family. Learn about health, pregnancy, birth, parenting, and more on her website.
How do you get from "idea" to actually being published?
As a Certified Author
Consultant, Cathy can walk you through the process of becoming a published author. Give Cathy a call at 314-862-6564 to learn more about how to help your book stand out and use it as a resource to market your business.
Click HERE for samples of additional books we've designed.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends
(and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.A Current Best-Selling Design:
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone.
Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Greetings!
HOW CURRENT IS YOUR BRAND?
Staying Current. Going with the Current.
Current Events. Current Status.
If you've read this column previously, you may recall the discussion regarding the 3 C's of Branding:
- Credibility
- Connections
- Consistency
I'm now adding a 4th "C": CURRENCY. Not necessarily in the traditional sense of CASH -- but rather in the sense of B rand Currency, AKA: Brand Current-cy . . .
How CURRENT is your Brand?
Heinz Mustard?
Everyone knows Heinz Ketchup. But Heinz brand aficionados can also stock up on Heinz Mustard -- a direct response to consumer feedback to develop product options for sandwich lovers. Heinz stayed CURRENT with consumer demand.
If your Brand defines who you are and how you and your business is perceived, how CURRENT is your Brand?
- How current is your logo, tag line and overall messaging?
- Is your current message aligned with current media?
- Are you current with your commitments -- personal AND financial?
- Are you current in returning phone calls and following up with emails?
- How current is that list (or stack) of TO-DO's?
- Are you currently addressing the needs of your consumer based upon their needs TODAY (vs. when you started your business 5 or 10 years ago)?
It doesn't matter whether you offer consumer products or professional services, paying attention to your Brand Currency (and Current-cy) has a direct correlation to the flow of currency in your life.
At Davis Creative, we believe in Brand Currency. We utilize our philosophy of Mindful Marketing to create unique brand identities for our clients -- from solo-preneurs working from their spare bedrooms to Fortune 100 companies operating out of corner boardrooms.
TO LEARN HOW MINDFUL MARKETING
CAN HELP YOUR BUSINESS, CONTACT:
Cathy or Jack Davis at Davis Creative, 314-862-6564
© Copyright, Davis Creative, 04/11 or prior.
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IN THE NEWS:
Yellow Pages Logo Gets Current
Yellow Pages Logo
Gets a Makeover
By LuAnn LaSalle | March, 2011 | Canada
The fingers are still doing the walking for the Yellow Pages, but they've had a makeover as the company looks for increased digital growth with more web-based services.
Now known as Yellow Media Inc. , the Montreal-based company unveiled its new logo as a simple pair of fingers. Gone from the logo is the directory the fingers had been strolling across for generations.
"Our logo was too traditional," president and CEO Marc Tellier said in an interview.
"Let's recognize that the world has changed and that our logo is living in an environment that wasn't even contemplated."More.
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IN THE NEWS:
After the "One-Hit-Wonder" . . .
They hit it big. Really big. But then what?
By Jeff May | June 13, 2011 | USA 
Pet rocks. Cabbage Patch Kids.
The Rubik's Cube.
The marketplace, like the Billboard charts, is full of one-hit wonders - products that come out of nowhere, capture the national imagination, then just as quickly, turn into punch lines and trivia answers.
But what about the entrepreneurs behind these creations? What do they do after the novelty of their novelty products wears off?
We decided to find out. We tracked down four people who introduced some of the most popular fad items of the past few decades to find out how they handled their sudden prosperity-and rapid exit from the limelight. Some were relaxing and enjoying their spoils. Others were trying to capture lightning in a bottle one more time.
Here are their stories.
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The Psychology of Color:
YELLOW
In a Netspeak.com search for the phrase "yellow","Yellow Pages"is used 73% more often than any other phrase using the word "yellow"
(such as "Yellow Duckie").
LIGHT YELLOW
Cheery, happy, soft, sunny warm, sweet, easy, pleasing, babies.
BRIGHT YELLOW
Illuminating, joyful, hot, lively, friendly, luminous, enlightening, energetic, sunshine, stimulating, innovative, radiating, awareness, surprise, caution.
GOLDEN YELLOW
Nourishing, buttery, tasty, sun-baked, wheat, hospitable, comfort. AMBER Jewelry, multi-cultural, mellow, abundant, original, autumn. GOLD METALLIC Rich, glowing, divine, intuitive, luxurious, opulent, expensive, radiant, valuable, prestigious..
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If you've read this far, WE THANK YOU!
Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design, 314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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Metro St. Louis Invitation! Stop by one Thursday morning for the St. Louis Mastermind Networking Group. We meet in the Insperity (formerly Administaff) 10th Floor Conference Room, at City Place 3 in Creve Coeur (tall building north of Provisions on Olive) at 7:30am for Networking, Mentoring and Educating - all designed to help entrepreneurs grow their business. Our conversations revolve around Napoleon Hill's book, "Think and Grow Rich". Contact Cathy for more info HERE.
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In the era of "everything electronic", some of our clients have asked about online paym ent methods.
In response to this request, we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, JUNE 2011 or prior.
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