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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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| Who Are We? |
DEFINE · DESIGN · DELIVER
We help you create
a great identity.
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ENTREPRENEURS
AS AUTHORS
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SO . . . you've written a book . . . OR you are thinking about writing a book . . . and you are ready to develop an additional stream of income.
One of our specialties is book design. We help authors and publicists around the country by designing books that capture the attention of your audience.
One of our latest designs:
How do you get from "idea" to actually being published?
As a Certified Author Assistant, Cathy can walk you through the process of becoming a published author. Give Cathy a call at 314-862-6564 to learn more about how to help your book stand out and use it as a resource to market your business.
Click HERE for samples of additional books we've designed.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends
(and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.
March's
Best-Selling Design:
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone.
Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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searGreetings!
 As consumers, we tend to be visually-oriented. We seek out our favorite grocery store brands by the label on the container. Whether it is Dr. Pepper or Mr. Pibb, we search for our favorite label. The same is true for wanting to do business with our "favorites". The trick for business owners is to be MEMORABLE - to become your consumers' "favorite" and be "top of mind".
BE MEMORABLE. BE VISIBLE. Be "top of mind" by being recognizable. Experimental psychologists and educators have found that retention of visual information is six times greater, three days after a meeting, when accompanied by a strong visual and oral impression, than when the information is presented by the spoken word alone.
Studies suggest that three days after someone meets you, they will retain:
- 10% of what they HEAR
 - 35% of what they SEE
- 65% of what they HEAR & SEE
You create a greater impact when combining both a compelling verbal message AND a strong visual impression. You can introduce yourself to 100 new people a day, but without a strong visual impact, your personal first-impression may leave your potential customer shortly after your potential customer leaves you. Retain your audience far more effectively with a strong visual brand identity and continue to establish a lasting impression long after your initial introduction.
A strong, consistent visual
brand identity helps to:
- create a distinct identity / market position
- project a professional, innovative image
- develop greater visibility for your business
- distinguish yourself from your competition
- attract, retain and solidify your customer base
STAND UP. STAND OUT. GET NOTICED.
At Davis Creative, we utilize our philosophy of Mindful Marketing to create unique brand identities for our clients - from solo-preneurs working from their spare bedrooms to Fortune 100 companies operating out of corner boardrooms.
TO LEARN HOW MINDFUL MARKETING
CAN HELP YOUR BUSINESS, CONTACT:
Cathy or Jack Davis at Davis Creative, 314-862-6564
© Copyright, Davis Creative, 04/11 or prior.
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IN THE NEWS
4 Ways to Block
Brand Competition
By Gabrielle M. Blue | Feb 28, 2011
Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition?
It takes a lot more than a good product to ensure customer loyalty - and even more to maintain a competitive edge in the marketplace. Consumers today associate with a product or service through their connection with a company's brand. That's why it's more important, as a business owner, to make sure your company's brand is unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominant in the market by knocking out the competition. More . . .
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The Psychology of Color:
PURPLE
From Lavender Soap to Ralph Lauren.
LAVENDER
Romantic, nostalgic, fanciful, lightweight, lightly-scented.
MAUVE
Wistful, sentimental, thoughtful.
AMETHYST
Curative, protective, peace of mind. BLUE-VIOLETS Contemplative, meditative, spiritual, soul-searching, intuitive, mysterious, enchanting. RED-VIOLETS Sensual, thrilling, intensely exciting, dramatic, creative, witty, expensive. DEEP PURPLES Visionary, rich, royal, prestigious, subduing, distant, introspective. (NEG: aloof)
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If you've read this far, WE THANK YOU!
Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design, 314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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Metro St. Louis Invitation! Stop by one Thursday morning for the St. Louis Mastermind Networking Group. We meet in the Insperity (formerly Administaff) 10th Floor Conference Room, at City Place 3 in Creve Coeur (tall building north of Provisions on Olive) at 7:30am for Networking, Mentoring and Educating - all designed to help entrepreneurs grow their business. Our conversations revolve around Napoleon Hill's book, "Think and Grow Rich". Contact Cathy for more info HERE.
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In the era of "everything electronic", some of our clients have asked about online paym ent methods.
In response to this request, we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, NOVEMBER 2010 or prior.
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