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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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High-Net-Worth Relationships March 2011
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| Who Are We? |
DEFINE · DESIGN · DELIVER
We help you create
a great identity.
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ENTREPRENEURS
AS AUTHORS
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SO . . . you've written a book . . . OR you are thinking about writing a book . . . and you are ready to develop an additional stream of income.
One of our specialties is book design. We help authors and publicists around the country by designing books that capture the attention of your audience.
One of our latest designs:
 You can hear about Danelle and her book during an e-Women Network webinar on March 22 - sign up HERE!
How do you get from "idea" to actually being published?
Give us a call, 314-862-6564, to learn more about how to help your book stand out and use it as a resource to market your business.
Click HERE for samples of additional books we've designed.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends
(and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.
February's
Best-Selling Design:
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone.
Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Greetings!
At Davis Creative, we follow the philosophy of Mindful Marketing - AKA: Relationship Marketing with a mission.
Our job is to help position you as the expert in your field - to be the first people your target audience calls - AND to help you build long-lasting relationships for ongoing referrals. Traditional marketing methods have less of an impact on the audiences of today, and there are many new ways to reach consumers. When our clients embrace a Mindful Marketing approach to targeting their consumer, they focus on what matters - both for their brand as well as for their consumer - especially when you are targeting a high-net-worth audience.
Today's high-net-worth 
consumer wants to:
- Be heard and understood.
- Belong to a "cause" and contribute
to society. - Feel stable and
in control. - Feel significant
and special. - Be successful and reach one's potential.
Whether you are targeting the "down-home wealthy", the professional athlete or the GUCCI crowd, traditional advertising methods don't typically work with this audience. The solution is to cultivate relationships with people that can introduce you to their friends and/or clients that have money to spend. By developing a meaningful relationship with your consumer, you end up creating a stronger, more resilient brand and a more sustainable bond between you and that consumer - ultimately leading to additional referrals.
Reaching a high-net-worth audience is accomplished through:
- Having a succinct, well-crafted brand
(Visual, Verbal & Virtual©) - Finding ways to take care
of your consumer and "give" to them (or their causes), even before they become a client - Cross-promotion
- Identifying your niche markets
- Publicity via participation and sponsorships in
newsworthy events, causes - Positioning yourself as the expert in your field
- Concentrating on Referrals (the closing ratio for non-qualified leads is 10% vs 60% for leads via referral)
- Developing multiple streams of income (books, workshops, additional product lines, etc.)
- E-marketing (SEO, mobile media, social media, e-news, blogs, etc.)
- Establishing referral programs/thank-you programs/vendor rewards programs
According to Forrester Research (http://www.forrester.com/rb/research), the use of Relationship Marketing strategies (both B-B & B-C) contribute to a:
- 23% decrease in cost of sales
- 24% shortened sales cycle
- 27% improvement in customer retention
- 41% increase in sales per sales person
- 55% of consumers would pay extra to guarantee a better experience
- 300% improvement in lead conversion
At its core, Mindful Marketing builds mutually-beneficial relationships with your consumer and creates greater loyalty for your brand. It helps you establish a relationship with your consumer that their friends and family will admire, ultimately allowing new relationships to be developed.
At Davis Creative, we utilize our philosophy of Mindful Marketing to create unique brand identities for our clients - from solo-preneurs working from their spare bedrooms to Fortune 100 companies operating out of corner boardrooms. TO LEARN HOW MINDFUL MARKETING CAN HELP YOUR BUSINESS, CONTACT: Cathy or Jack Davis, Davis Creative, 314-862-6564
© Copyright, Davis Creative, 01/11 or prior.
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IN THE NEWS
Cla ssic Ad Icons
Get a Makeover
Speedy Alka Seltzer, Mr. Peanut and other
favorites are more than just nostalgia items - they're newly hip and still working at a ripe
old age (read more here ).
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The Psychology of Color:
GREEN
From Emerald Green to Green with Envy.
Green is a Sign of Spring.
Green is Sustainable.
LIGHT GREEN
Calm, quiet, sooting, neutral, lightweight.
BRIGHT GREEN
Fresh, grass, Irish, lively, Spring, renewal, lush.
EMERALD GREEN
Luxurious, jewel-like, up-scale. FOLIAGE GREEN Natural, fertile, healthy, balance, life, growth, soothing, harmony, restful, restoration, reassurance, environmental, new beginnings. DARK GREEN Nature, trustworthy, refreshing, cool, restful, stately, forest, hushed, woodsy, traditional, reliable, money, prosperity. CHARTREUSE GREEN Artsy, bold, trendy, startling sharp, pungent. (NEG: gaudy, tacky, slimy, sickening, moldy.) LIME GREEN Fresh, citrus, youthful, acidic, tart, refreshing. OLIVE GREEN Military, camouflage, safari, classic. (NEG: drab.) AQUA GREEN Water, refreshing, cleansing, young, babies, cool, dreamy, soft, lightweight. TURQUOISE GREEN Infinity, compassion, protective, faithful, water, coolness, sky, gemstone, tropical, oceans. TEAL GREEN Serene, cool, tasteful, sophisticated, confident.
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If you've read this far, WE THANK YOU!
Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design, 314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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Metro St. Louis Invitation! Stop by one Thursday morning for the St. Louis Mastermind Networking Group. We meet at City Place 3 Cafe (lobby level) in Creve Coeur (tall building north of Provisions on Olive) at 7:30am for Networking, Mentoring and Educating - all designed to help entrepreneurs grow their business. Our conversations revolve around Napoleon Hill's book, "Think and Grow Rich". Contact Cathy for more info HERE.
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In the era of "everything electronic", some of our clients have asked about online paym ent methods.
In response to this request, we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, NOVEMBER 2010 or prior.
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