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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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| Who Are We? |
DEFINE · DESIGN · DELIVER
We help you create
a great identity.
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone.
Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends
(and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.
Check out January's
best-selling design:
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Greetings!
The COLOR Talk. Conscious Color Choices. Ultimately, when developing a new brand for our clients, we have the "color" talk. Whether designing a new logo, website graphics, store signage or collateral marketing materials, we find ourselves in the role of "Color Psychologist". The colors you choose to represent you and your business are vital in crafting the response you want from your consumer. Color Defines Us. What does color say about your business? The success of your brand logo lies in a cohesive combination of fonts, shapes, symbols and colors.
Color helps to define the ultimate emotional message
and long-term recognition of your brand.- Think "Coca-Cola", and you see RED.
- Think "AT&T", and you see BLUE.
- Think "John Deere" and you see GREEN.
- Think "Home Depot" and you see ORANGE.
4 Steps for Choosing Your Color Identity:
Appropriate color choices serve to reinforce and embed your brand image in the marketplace.
Just because you love the color red does not necessarily mean that it is the best choice for your business identity. Consider these five essential elements of choosing colors for your business identity: - Research your competition. Differentiating your brand is vital to creating an independent, successful identity.
- Reflect your purpose. Know your company's mission, vision and values and let that come through in your visual, verbal and virtual message.
- Consider your audience. Consumers react subliminally to line, shape and color - be aware of what you want your brand to say about your business.
- Know your color psychology. Let color define the emotional connection between your business and your consumer.
Emotional vs. Rational Purchasing. As consumers, we make most purchases based upon perception, not logic. As much as 95% of our shopping decisions are dictated by our subconscious. Conversely, only 5% of decision-making is rational. If most decision-making is intuitive and emotional, the appropriateness and first impression of color is critical. TO LEARN HOW COLOR CAN HELP YOUR BUSINESS, CONTACT: Cathy or Jack Davis, Davis Creative, 314-862-6564
© Copyright, Davis Creative, 01/11 or prior.
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IN THE NEWS
The Top 100 Brands
Here's a look at the world's most valuable 100 brands according to an annual survey by BusinessWeek and Interbrand. (read more here).
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The Psychology of Color:
HONEYSUCKLE PINK A Color for All Seasons Courageous. Confident. Vital. Honeysuckle emboldens with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche, and instills the confidence, courage and spirit to meet life's challenges. "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going - perfect to ward off the blues," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum." Eiseman continues, "The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer." More info about Pantone's Color of the Year can be found here.
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If you've read this far,
WE THANK YOU!Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design, 314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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In the era of "everything electronic", some of our clients have asked about online paym ent methods.
In response to this request, we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, NOVEMBER 2010 or prior.
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