I've spent my entire career (30-plus years) in some form of Marketing, Advertising, or Promotion, working for well-known major corporations, on a local, regional, national and global level. I've learned a lot from the best of managers, and equally as much from the worst of managers. I've learned that it doesn't matter whether you are an entrepreneur working out of your spare bedroom, or a CEO working out of a boardroom - there are 2 primary components that all SUCCESSFUL businesses have in common - what I call Mindful Marketing:

1.     Paying Attention to Brand

2.     Paying Attention to "What Matters"

Let's break that down.

Mindfulness, defined, is an in-the-moment, acute awareness of the pursuit of excellence.

Marketing is making a positive connection with your consumer.

Mindful Marketing is a way of doing business that leaves a positive impact on your bottom line - and is also a way of creating positive ripples with your staff, your vendors, your customers, and your community at large. At its core, Mindful Marketing is a matter of "doing what is right". When you add the concept of Mindful Marketing to your Brand Plan, you create a formula for success.

We are entering an era where small businesses that invest  i n trust, honesty and integrity - the core elements of Mindful Marketing - are becoming the business leaders for tomorrow. Consumers today are more educated. They analyze their purchases and they want their purchases to make them "feel better".
 

A great example of this is the Dove "Campaign for Real Beauty". Dove found in a global report that only 2% of women felt that they were beautiful, and 81% strongly agreed that there was an "unrealistic standard of beauty that most women can't ever achieve". Their marketing campaign has proven successful because it challenges stereotypes and provokes ongoing discussion to support self-esteem in women. Women feel that Dove understands who they are.
 

Consumers don't want to be sold to, they want to be "in charge" of their purchases. The big brands of the past are giving way to the brands that appeal to a few rather than targeting the masses. Your brand will succeed and fail to the extent in which customers identify with what you are selling - which basically means, they want you to be sincere, put your consumer first and be Mindful of why they should buy from you.
 

H-m-m-m-m . . . sounds a lot like Mindful Marketing.
 

TO READ MORE ABOUT our B.I.G. Brand ideas, check out our B.I.G. Brand Report here.
 

TO LEARN HOW OUR BIG BRAND 10-STEP PLAN
CAN HELP YOUR BUSINESS, CALL:
 Cathy Davis, Davis Creative, 314-862-6564