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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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| Who Are We? |
DEFINE · DESIGN · DELIVER
More than great graphic design - we help you create
a great identity.
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone.
Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.
Check out our
best-selling design:
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Greetings!
When is it time to update my logo?
John Deere has updated their logo 8 times in over 120 years. Why? 
- Company Expansion
- Target New Markets
- Outdated Fonts or Colors
- Re-Position the Company
with their Competition
What does your current logo say about you?
Was your existing logo designed by a graphic arts professional? Or perhaps you tried to save some money and have your cousin's ex-girlfriend design it in PowerPoint? Your logo is a direct reflection of how your consumer perceives your business. Lack of attention to detail shows.
Your company is growing.The original Apple logo on the left was a sketch of Isaac Newton with an apple dangling over his head. Luckily, it was only used for a year before Jobs hired a professional graphic designer to come up with the familiar Apple (used 1976 - 1998), using the six primary colors of the rainbow. Today, the shape is still the same, but the look and feel is much more timely and techno-savvy.
You are adding new target markets.
So, you've decided to "up your ante" and target new prospects with bigger wallets. That's a great idea - but how are your new prospects going to perceive you? Are you still the "local guy" with the hand-drawn logo that no one can read, or are you ready present yourself and your company as professional and knowledgeable?
You want to appear "current" and up-to-date.
You deliver your brand message in everything you do. From the shirt on your back to the sign on your door, your logo should appear on everything your consumer sees and/or interacts with. Having a professionally designed logo allows you to create consistency in message and embeds your brand in the mind of your consumer.
Choosing the right designer is vital.
Just about everyone claims that they can design a logo, but it takes experience, insight and creativity to design the right logo. A well-designed Logo will:· Be simple, easy-to-read, yet memorable
· Distinguish your company from your competition
· Evoke the essence of what you do/sell
· Look good on business cards as well as billboards
· Look appropriate in black and white as well as color
· Define your business through the use of fonts and color
Your brand is a unique opportunity to connect with your consumer, and without that positive connection, history has proven that when money is tight, your consumer will simply choose to go elsewhere . . . or not buy at all.
Logo Innovation vs. Logo Renovation.
Whether you are interested in a new logo or an updated version of an existing logo, give us a call . . .
Cathy Davis, Davis Creative
314-862-6564
Check out some of our LOGO designs here.
TO READ MORE ABOUT our B.I.G. Brand ideas, check out our B.I.G. Brand Report here. © Copyright, Cathy Davis, Davis Creative, 12/10 or prior. |
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IN THE NEWS
Woman Power:
The Rise of the Sheconomy
By BELINDA LUSCOMBE
Published: Monday, November 22, 2010
Everyone knows, or has long suspected, that the purse strings are held by women. It's oft repeated that they make 85% of the buying decisions or are the chief purchasing officers of their households. The difference today - one that has enormous consequences across global economies - is that women are also the earners. In October 2009, the U.S. workforce became nearly half female: women held 49.9% of all nonfarm labor jobs and 51.5% of high-paying management and professional positions, according to the Bureau of Labor Statistics. This is not likely to be a blip. For every two guys who graduate from college or get a higher degree, three women do. This is almost the exact opposite of the graduation ratio that existed when the baby boomers entered college.
(read more here).
(Watch TIME's video "The 25 Most Powerful Women of the 20th Century.")
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The Psychology of Color:
BLUES(NEGATIVE: ALOOF, DISTANT, MELANCHOLY, ICY) LIGHT BLUE:
calm, quiet, patient, peaceful, cool, water, clean
SKY BLUE:
calming, cool, heavenly, constant, faithful, true, dependable, restful, contentment, tranquil,
reassuring, trusting, serene, expansive, open,
infinity, transcendent, distance
BRIGHT BLUE:
electric, energy, brisk, vibrant, flags, stirring, impressive, aquatic, high spirits, exhilarating
PERIWINKLE:
genial, lively, sprightly, convivial, cordial
MIDNIGHT BLUE:
credible, authoritative, basic, conservative, classic, strong, reliable, traditional, uniforms, service, nautical, loyal, confident, professional, thought-provoking, introspective, aids concentration, clarifies thoughts
What kind of BLUE are you?
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If you've read this far,
WE THANK YOU!Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design, 314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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In the era of "everything electronic", some of our clients have asked about online paym ent methods.
In response to this request, we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, NOVEMBER 2010 or prior.
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