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Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.
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A compilation of ideas, articles and links to keep you informed of
marketing topics,
trends and tid-bits . . . useful information that can
help you grow your business!
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| Who Are We? |
DEFINE · DESIGN · DELIVER
More than great graphic design - we help you create
a great identity.
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| Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106.
Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone.
Spiral bound, lies flat for coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Planting Seeds of Positive Perspective | |
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs. Contact Cathy to discuss customized options for your business or organization.
Check out our
best-selling design:
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Greetings!
Establish a Solid Brand
Foundation with 3 C's
If you are in business to sell a product or service (and who isn't?), you know the importance of delivering a strong brand message. In times of economic uncertainty, your brand will help to set your business apart - and far ahead - of your competition.
An easy way to remember how to build a strong brand foundation is to follow the 3 C's:
Credibility.
Establish your position in the market. Who are you? Why should I buy from you? What makes your product or service better than the other guy?
Connections.
Get out there, get noticed; network and volunteer. As your consumer learns to trust you and your business, they become your best resource for referrals.
Consistency.
Deliver your brand message in everything you do. From the shirt on your back to the sign on your door, from how you answer your phone to how you treat your staff and vendors - every message you send out defines your brand.
Your brand is a unique opportunity to connect with your consumer, and without that positive connection, history has proven that when money is tight, your consumer will simply choose to go elsewhere . . . or not buy at all.
TO READ MORE ABOUT our B.I.G. Brand ideas, check out our B.I.G. Brand Report here.
Cathy Davis
Davis Creative © Copyright, Cathy Davis, Davis Creative, 01/10 or prior. |
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FONTS IN THE NEWS
The Candidate Is Not My Type
By KATE MURPHY
Published: October 29, 2010
DURING the 2008 presidential campaign, Barack Obama's choice of Gotham - an elegant 21st-century font - for his campaign signage was praised by graphic designers for its modernity and implicit message of change. Critics derided John McCain's font, Optima, which was developed in the 1950s, and recalled the printing on a remedy for gastric distress. . . . (read more here).
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The Psychology of Color:
NEUTRALS(NEG: dull, conformist, detached, bland, boring) NEUTRAL GRAY:
classic, sober, corporate, practical, timeless, quality, quiet, neutrality, logical, unobtrusive, deliberate, reserved, fundamental, basic, modest, efficient, dutiful, methodical
CHARCOAL GRAY:
steadfast, responsible, staunch, accountable, mature, conscientious, resolute, restrained, conservative, solid, professional, classic, sophisticated, enduring, business-like
TAUPE:
classic, neutral, practical, timeless, quality, basic, authentic, organic, versatile, inconspicuous, understated, discreet, compromising, modest
IVORY, BONE, ECRU, MOTHER-OF-PEARL:
classic, neutral, soft, warm, comforting, good taste,
smooth, subtle, natural, peaceful, calming
METALLIC SILVER:
sleek, classy, stylish, modern, cool, contemporary
What kind of NEUTRAL are you?
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If you've read this far,
WE THANK YOU!Give us a call to see how our clients grow their businesses through Mindful Marketing and innovative graphic design, 314-862-6564.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative.com
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In the era of "everything electronic", some of our clients have asked about online paym ent methods.
In response to this request, we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details, 314-862-6564. |
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© Copyright Davis Creative, NOVEMBER 2010 or prior.
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