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Who Are We?
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Visual Brand Marketing:
Graphic Design & MORE.
We create more than great graphic design - we help you create a great identity.
Individually, we each have "clocked in" over 25 years of marketing and graphic design experience working for or with Fortune 100 companies.
Our global perspective allows us to utilize our macro-level insight to benefit our local, regional and national accounts.
WHO DO WE HELP?
Check out our Portfolio.
HOW CAN WE HELP YOU?
To find out more about us individually, click on our names below and you'll be directed to our BIO BRIEF.
. . . AND, if you are ready to discover your Visual Brand and develop a strong, compelling image for your business - give us a call or shoot us an e-mail.
314-862-6564
DavisCreative2.com
Cathy Davis
314-374-7481 cell
cathy@daviscreative2.com
Jack Davis
314-368-1152 cell
jack@daviscreative2.com
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Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees
is a motivational coloring book for ages 6 to 106.
Whether you read
this motivational limerick to a young child or to your Inner Child, the
message of, "Life is What You Make It", and to "Be All That You
CanBee!" resonates with everyone.
Spiral bound, lies flat for
coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Planting Seeds
of Positive Perspective |
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 custom designs.
Contact Cathy to discuss customized options for
your business or organization.
Check out this month's featured design:
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In the era of "everything electronic", some of our clients
have asked about online
payment methods.
In response to this request,
we now accept all major credit
cards via PayPal.
Questions?
Call Cathy or Jack
for more details.
314-862-6564
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Greetings!
Planning to Succeed.
January ushers in the best of intentions with promises of New Year's resolutions, or as I like to call them, RE-SOLUTIONS.
"Always bear in mind that your own resolution to succeed is more important
than any other one thing."
- Abraham Lincoln
Geese Plan to Succeed.
There's a great analogy about how GEESE use the concept of continuous RE-SOLUTION (or process improvement) to succeed in getting the flock to its destination.
FACT: Geese fly in a "V" formation, increasing their flight range by 71% (versus flying solo).
FOOD-FOR-THOUGHT: People who share a common direction and a sense of community get where they are going more quickly and easily when traveling on the trust of one another.
FACT: Whenever a goose falls out of formation, it feels the drag and resistance of trying to go it alone, and quickly gets back into formation to take advantage of the lifting power of the flock.
FOOD-FOR-THOUGHT: If we have as much sense as a goose, we'll stay in alignment with those who are headed in the same positive direction that we are.
FACT: When the front goose gets tired, he rotates back in the wing and another goose steps up to fly as the leader.
FOOD-FOR-THOUGHT: It pays to take turns doing hard jobs and trust that we can rely upon others to step in when we need them.
FACT: Geese honk as they fly, encouraging those up front to keep up their speed.
FOOD-FOR-THOUGHT: We need to be careful what we say when we honk from behind. Better to be the "cheerleader" rather than the "fear-leader".
Brings about a whole new meaning to "getting goosed" . . .
Cathy Davis
Davis Creative © Copyright, Cathy Davis, Davis Creative, 01/10 or prior.
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New to Mindful Marketing?
Check out archived issues at:
Davis Creative E-News Archive
# THREE of TEN
The ALL-BRAND 10-Step Plan for
Mindful Marketing©
PLAN for success.
Who doesn't love the "Sweet Smell of Success"? I've never been too sure exactly what that aroma WAS, but have always been willing to experience it.  A recent article in the NY Times talks about Midwest Airlines and how the sense of SMELL has become a part of their BRAND. They actually BAKE COOKIES, mid-air, for their passengers. I can smell it now . . . mmmmmm . . . sugary, decadent morsels of feel-good comfort. Who doesn't want to experience "comfort"? Who doesn't love the aroma of fresh-baked cookies? I'm guessing you, too, just might also be drooling right about now - at the mere mention of the "smell" of cookies baking. The sense of "smell" has become a part of the Midwest Airlines brand. We react to it, and we don't even have to be sitting in one of their airplanes.
In a New York Times article, Midwest's director of advertising and branding, James Reichart says, "What I remember most of all . . . was people talking about the aroma. In a closed space like an aircraft cabin . . . to have something as unexpected as the smell of baking cookies, was a real delight for everybody on board."
It definitely makes me think about flying Midwest Airlines for my next trip (or cookie break).
Does your brand include a PLAN for success?
What are you doing to differentiate yourself from your competition?
What "morsel of marketing madness" could be your next ticket to a
successful brand?
NEXT MONTH: "ESTABLISH a cause."
© Copyright, Cathy Davis, Davis Creative, 01/10 or prior.
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The Psychology of Color:
BLUE
(NEG: aloof, distant, melancholy)
LIGHT BLUE:
Calm, quiet, patient, peaceful, cool, water, clean
SKY BLUE:
calming, cool, heavenly, constant, faithful, true, dependable, restful, contentment, tranquil, reassuring, trusting, serene, expansive, open, infinity, transcendent
BRIGHT BLUE:
electric, energy, brisk, vibrant, flags, stirring, impressive, aquatic, high spirits, exhilarating
PERIWINKLE:
genial, lively, sprightly, convivial, cordial
DEEP BLUE:
credible, authoritative, basic, conservative, classic, strong, reliable, traditional, uniforms, service, nautical, loyal, confident, professional, thought-provoking, introspective, clarity, concentration
What kind of YELLOW are you?
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If you've read this far,
WE THANK YOU!Join us as we help our clients and prospects grow their businesses through Mindful Marketing and innovative graphic design.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative2.com |
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