Sharing our Experience & Expertise as we Encourage & Empower Entrepreneurs and
Small Business Owners to Build and Grow Their Business through Mindful Marketing.

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A compilation of ideas, articles and links to keep you informed of marketing topics,
trends and tid-bits . . . useful information that can help you grow your business!

December 2009           BELIEVE          www.DavisCreative2.com
In This Issue
Who Are We?
SeeMore Frog
UPSIdaisy.com
Our Philosophy
Mindful Marketing: BELIEVE
SeeMore Frog at the Children's Illustrated Art Museum
The Psychology of Color: YELLOW
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Who Are We?
        logo-transparent
Visual Brand Marketing:
Graphic Design,
. . . and MORE.


We create more than great graphic design - we help you create a great identity.

Individually, we each have "clocked in" over 25 years of marketing and graphic design experience working for or with Fortune 100 companies.

Our global perspective allows us to utilize our macro-level insight to benefit our local, regional and national accounts.

WHO DO WE HELP?
Check out our Portfolio.


HOW CAN WE HELP YOU?

To find out more about us individually, click on our names below and you'll be directed to our BIO BRIEF.

. . . AND, if you are ready to discover your Visual Brand and develop a strong, compelling image for your business - give us a call or shoot us an e-mail.

314-862-6564
DavisCreative2.com

Cathy Davis
314-374-7481 cell
cathy@daviscreative2.com

Jack Davis
314-368-1152 cell
jack@daviscreative2.com
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Seemore Frog
in the Amazon!

(Amazon.com)

Seemore Cover
Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees is a motivational coloring book for ages 6 to 106. 

Whether you read this motivational limerick to a young child or to your Inner Child, the message of, "Life is What You Make It", and to "Be All That You CanBee!" resonates with everyone. 

Spiral bound, lies flat for coloring. $9.95


Volume discounts for schools and fundraising are available from the author.
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UPSI Daisy logo
Planting Seeds
of Positive Perspective
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.

Over 50 designs from
which
to choose.
Contact Cathy to discuss customized options for
your business or organization.


Check out this month's featured design:

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Good Design is
Good Business.
MiltonGlaserARt


- Milton Glaser, Pillar of American graphic design and creator of the
"I LOVE NY" logo.

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In the era of "everything electronic", some of our clients have asked about online payment methods.
In response to this request,
we now accept all major credit cards via PayPal.

Questions? Call Cathy or Jack for more details.
314-862-6564

Credit Card Art
Greetings! Global Peace

CREATING GLOBAL CONNECTIONS
As we usher in a month of winter celebrations, it gives us the opportunity to BELIEVE in that which makes us feel at peace with ourselves and with others. We surround ourselves with family and friends, building deeper connections as we "commune" and expand our community. When we make time to focus on that which brings us together, we release our differences, or that which separates us.

"Responsibility does not only lie with the leaders of our countries or with those who have been appointed or elected to do a particular job. It lies with each of us individually. Peace, for example, starts within each one of us. When we have inner peace, we can be at peace with those around us.

When our community is in a state of peace, it can share that peace with neighboring communities, and so on. When we feel love and kindness towards others, it not only makes others feel loved and cared for, but it helps us also to develop inner happiness and peace. And there are ways in which we can consciously work to develop feelings of love and kindness. What is important is that we each make a sincere effort to take our responsibility for each other and for the natural environment we live in, seriously."
- The Dalai Lama, The Nobel Lecture, December 11, 1989

May this Holiday Season find you
at PEACE with your world, and
BELIEVING in Love and Kindness


Cathy Davis
Davis Creative


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New to Mindful Marketing? Check out archived issues at:
Davis Creative E-News Archive

# TWO of TEN
Mindful Kashi-new
Marketing

BELIEVE in
your product
or service.


When you BELIEVE in what you offer, you create a passion that motivates your consumer to purchase. Identify the FEELING you want your consumer to have with each purchase, and you are on your way to increased sales.

Kashi actively markets the healthy lifestyle by building a community of health-conscious fans. Through the company's focus on health and wellness, Kashi exemplifies how to build a personal brand that makes consumer relationships a priority.

Each year since 1995, leading food industry expert, Julian Mellentin, forecasts and analyzes trends in food, nutrition and health. Indicators show that food and beverages which provide a benefit that consumers can actually FEEL will be best placed to weather the global economic downturn.
"In tough times the single most important
factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel,"
says Mellentin.

The importance of "feel the benefit" is even more important when people are being more careful with their money.
"Products that lack a quick and easy-to-feel effect could be in trouble," Mellentin observes.
 
At Kashi, the most loyal "BELIEVERS" sign up to become a Kashi "Fan Addict" - giving them added benefits such as coupons, weekly newsletters and access to special promotions.

Does your consumer BELIEVE in your product?
Can they FEEL your benefit?


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NEXT MONTH:  "PLAN to succeed."

© Copyright, Cathy Davis, Davis Creative, 12/09 or prior.
Seemore CoverSeeMore Spends the Night at the Museum

The St. Louis Children's Illustrated Art Museum BELIEVES in inspiring children, and is a hands-on learning museum featuring artists who are published in children's books. The Museum opened this Fall at the Crestwood Mall Arts center.

Jump-Start Your Holiday Shopping
(Get it? Frogs Jump!)
Stop by the Museum for a holiday celebration! Not only can you purchase books featuring illustrations by local
St. Louis artists (including "SeeMore Frog & the Midnight Flight of the Canbees"), but you'll get to see original sketches and visual time-lines of how illustrations get published - from initial sketches to finished, full-color printed books.

MEnglebreitAs a featured holiday highlight, take a stroll through Mary Engelbreit's beautifully illustrated Clement C. Moore book, "The Night Before Christmas."  This bigger-than-life exhibit will have you feeling like part of the story!  A must-see for all ages.

The  St. Louis Children's Illustrated Art Museum is supported by the donations of artists, publishers, and the community. The Museum is free to the public . . . stop by and check out one of SeeMore's new "hang-outs"!

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© Copyright, Cathy Davis, Davis Creative, 11/09 or prior.

The Psychology of Color:
YELLOW


LIGHT YELLOW:
cheery, happy, soft, sunny, warming, sweet, easy, pleasing, babies

BRIGHT YELLOW:
illuminating, joyful, hot, lively, friendly, luminous, enlightening, energetic, sunshine, stimulating,
innovative, radiating, awareness, surprise, caution
(NEG: cowardice, betrayal, hazard)


GOLDEN YELLOW:
nourishing, buttery, tasty, sun-baked, wheat,
hospitable, comfort, comfort food


AMBER:
jewelry, multi-cultural, mellow, abundant,
original, autumn


METALLIC GOLD:
rich, glowing, divine, intuitive, luxurious, opulent, expensive, radiant, valuable, prestigious

What kind of YELLOW are you?
If you've read this far,
WE THANK YOU!

Join us as we help our clients and prospects grow their businesses through Mindful Marketing and innovative graphic design.

To see a sampling of clients we have helped, check out our portfolio at DavisCreative2.com


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© Copyright Davis Creative, December 2009 or prior.