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Who Are We?
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Visual Brand Marketing:
Graphic Design,
. . . and MORE.
We create more than great graphic design - we help you create a great identity.
Individually, we each have "clocked in" over 25 years of marketing and graphic design experience working for or with Fortune 100 companies.
Our global perspective allows us to utilize our macro-level insight to benefit our local, regional and national accounts.
WHO DO WE HELP?
Check out our Portfolio.
HOW CAN WE HELP YOU?
To find out more about us individually, click on our names below and you'll be directed to our BIO BRIEF.
. . . AND, if you are ready to discover your Visual Brand and develop a strong, compelling image for your business - give us a call or shoot us an e-mail.
314-862-6564
DavisCreative2.com
Cathy Davis
314-374-7481 cell
cathy@daviscreative2.com
Jack Davis
314-368-1152 cell
jack@daviscreative2.com
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Good Design is
Good Business. |
- Milton Glaser, Pillar of American graphic design and creator of the
"I LOVE NY" logo.
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Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees
is a motivational coloring book for ages 6 to 106.
Whether you read
this motivational limerick to a young child or to your Inner Child, the
message of, "Life is What You Make It", and to "Be All That You
CanBee!" resonates with everyone.
Spiral bound, lies flat for
coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
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Planting Seeds
of Positive Perspective |
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 designs from
which to choose.
Contact Cathy to discuss customized options for
your business or organization.
Check out this month's featured design:
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In the era of "everything electronic", some of our clients have asked about online payment methods.
In response to this request,
we now accept all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details.
314-862-6564
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Greetings!
 This month, we continue to highlight the
"All-Brand 10-Step Plan for Boosting Your Brand" through Mindful
Marketing. These 10 Steps are my "take" on what works and doesn't work in the realm of marketing - having evolved over the past 25-plus years of
working in Fortune 100 and Fortune "Top10" marketing departments.
I've
learned that it doesn't matter whether you are an entrepreneur working
out of your spare bedroom, or a CEO working out of a boardroom - there
are 2 primary components that all SUCCESSFUL businesses have in common
- what I call MINDFUL MARKETING:
Paying Attention to your Brand AND -
Paying Attention to "What Matters"
Whether you are a local entrepreneur, a multi-state franchisee or a global conglomerate - the concepts still apply.
This month, we take a look at how businesses can "SERVE" their customers . . .
Cathy Davis
Davis Creative |
STEP ONE
Mindful 
Marketing
SERVE:
Offer a product
or service that "serves" your consumer.· Do your research
· Find your niche
· Fill a void
The DOVE Campaign for Real Beauty was inspired by a major global study, "The Real Truth About Beauty: A Global Report". The study validated the hypothesis that the definition of beauty had become limiting and unattainable, as if only thin, young and blond were beautiful.
DOVE found the current, narrow definition of beauty was having a profound effect on the self-esteem of women:
- only 2% of women around the world
describe themselves as beautiful - 81% of women in the U.S. strongly agree that
"the media and advertising set an unrealistic standard
of beauty that most women can't ever achieve"
The DOVE Campaign for Real Beauty was created to provoke discussion and encourage debate. Based upon the global study findings, DOVE started a series of communication campaigns to challenge beauty stereotypes and invite women to join in a discussion about beauty.
DOVE "served" their consumer and expanded their customer base by redefining beauty. Women want to be "understood", and feel better about purchasing products with which they can identify.
How are you SERVING your consumer?
NEXT MONTH: "BELIEVE in your product or service."
© Copyright, Cathy Davis, Davis Creative, 11/09 or prior.
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Bringing Out the Best
in Business . . .
"Jim (Henson) didn't tell you what to do. He just was. And by him being what he was, he led and he taught. But by (him) not answering, sometimes you answered your own questions, and you could do more than you thought you could." - Frank Oz
At Davis Creative, we help you bring out the BEST your company has to offer.
We create more than great graphic design - we help you create a great identity.
Give us a call when your ready to put your BEST foot forward:
Cathy Davis
314-374-7481
cathy@DavisCreative2.com
Jack Davis
314-368-1152
jack@DavisCreative2.com
© Copyright, Cathy Davis, Davis Creative, 11/09 or prior.
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If you've read this far,
WE THANK YOU!Join us as we help our clients and prospects grow their businesses through Mindful Marketing and innovative graphic design.
To see a sampling of clients we have helped, check out our portfolio at DavisCreative2.com |
The Psychology of Color
VIBRANT ORANGE:
fun, whimsical, childlike, happy, glowing, sunset, hot, energizing, active, gregarious, friendly, good-natured, expansive, spontaneous, optimistic, communicative, jovial, sociable, self-assured, persuasive, animated
(NEG: loud, raucous, frivolous, annoying)
PEACH:
nurturing, soft, fuzzy, tactile, delicious, fruity, sweet, inviting, warm, comfort, intimate, modest, embracing
CORAL:
life-force, energizing, flexibility, desire
TANGERINE:
vital, juicy, fruitful, energizing, tangy
GINGER:
spicy, flavorful, pungent, exotic
TERRA COTTA:
earthy, warm, country, wholesome, welcoming, abundance
What kind of ORANGE are you?
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