 |
|
Who Are We?
|
Visual Brand Marketing:
Graphic Design,
. . . and MORE.
We create more than great graphic design - we help you create a great identity.
Individually, we each have "clocked in" over 25 years of marketing and graphic design experience working for or with Fortune 100 companies.
Our global perspective allows us to utilize our macro-level insight to benefit our local, regional and national accounts.
WHO DO WE HELP?
Check out our Portfolio.
HOW CAN WE
HELP YOU?
To find out more about us individually, click on our names below and you'll be directed to our BIO BRIEF.
. . . AND, if you are ready to discover your Visual Brand and develop a strong, compelling image for your business - give us a call or shoot us an e-mail.
314-862-6564
DavisCreative2.com
Cathy Davis
314-374-7481 cell
cathy@daviscreative2.com
Jack Davis
314-368-1152 cell
jack@daviscreative2.com
|
Good Design is
Good Business. |
- Milton Glaser, Pillar of American graphic design and creator of the "I LOVE NY" logo.
|
|
|
Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees
is a motivational coloring book for ages 3 to 103.
Whether you read
this motivational limerick to a young child or to your Inner Child, the
message of, "Life is What You Make It", and to "Be All That You
CanBee!" resonates with everyone.
Spiral bound, lies flat for
coloring. $9.95
Volume discounts for schools and fundraising are available from the author.
|
Planting Seeds of Positive Perspective
|
"A
new wave of corporate thinking is stressing that even in periods of
economic uncertainty, companies need to invest more in employee
motivation."
- KSDK.com
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 designs from which to choose - Contact Cathy to discuss customized options for your business or organization.
Check out this month's featured design:
|
The Psychology
of Color
BRIGHT RED:
exciting,
energizing, sexy, passionate, hot, dynamic, stimulating, provocative,
dramatic, powerful, courageous, magnetic, assertive, impulsive,
adventurous, demanding, stirring, spontaneous, motivating
(ALT: antagonistic, violent, warlike, temperamental, dangerous)
BRICK RED:
earthy, warm, strong, sturdy, established, country
DEEP RED:
rich, elegant, refined, tasty, expensive, mature, sumptuous, cultivated, luxurious, robust
What kind of
RED are you?
|
|
|
Greetings!
I just returned from a Lisa Nichols "NO MATTER WHAT" weekend in Oceanside, CA . . . As one of the featured teachers of "The Secret", Lisa's powerful message of personal empowerment has helped thousands of people make significant, positive changes in their lives.
If you ever get a chance to hear Lisa speak, or attend one of her workshops - TAKE THAT CHANCE! Her story is moving and her "NO MATTER WHAT" Mindset Coaching will get YOU moving!
My biggest take-away from the weekend? That the human spirit is invincible . . . that NO MATTER WHAT comes our way, the people that MATTER most will be there for each other, and we will help each other through the rough times.
Join us on our journey as we continue to help our clients grow their businesses . . . NO MATTER WHAT!Cathy DavisDavis Creative
|
Mindful Marketing
I recently spoke at an E-Women Network luncheon, highlighting my "All-Brand 10-Step Plan for Boosting Your Brand" through Mindful Marketing. I developed these 10 Steps over the past 25-plus years while working in Fortune 100 and Fortune "Top10" marketing departments. I've learned that it doesn't matter whether you are an entrepreneur working out of your spare bedroom, or a CEO working out of a boardroom - there are 2 primary components that all SUCCESSFUL businesses have in common - What I call MINDFUL MARKETING: - Paying Attention to Brand AND
- Paying Attention to "What Matters"
Over the next several months, I will be detailing these 10 steps in this newsletter, beginning with this month's INTRO, outlining the above two steps . . .
© Copyright, Cathy Davis, Davis Creative, 9/09 or prior.
|
WHO · WHAT · WHEN · WHERE · WHY · HOW
The 5 "W"s of "BRAND"
(AND ONE "H")
 Paying Attention
to Your Brand:
Your BRAND is your promise, your handshake, your reputation, your "method of operation". Your BRAND sets you apart from your competition.
How do your clients describe you
and your business?
- WHO: Who is your customer? Who do you WANT your customer to be?
- WHAT: What are you REALLY selling? What need are you fulfilling?
- WHEN: When can your customers reach you? When can you reach your customers?
- WHERE: Where do your customers find you? Internet? Storefront? Where do you find your customers?
- WHY: Why do your customers want to do business with you? Why did your start your business?
- HOW: How often do you and your customers interact? How do you set your business apart from/ahead of your competition?
What is your BRAND PROMISE?
Do you leave a positive or a negative BRAND impression?
© Copyright, Cathy Davis, Davis Creative, 9/09 or prior.
|
The 5 "P"s of
"WHAT MATTERS"
 Paying Attention
to What Matters:
Over the years, the businesses that SURVIVE downturns in the economy and THRIVE when other companies are merely surviving are those that pay attention to WHAT MATTERS.
What does your business pay attention to?
- PEOPLE: Do you listen to your employees? Do you listen to your customers? Are you a family-friendly workplace?
- PURPOSE: Why are you in business? What is your "big picture? Do you have a personal mission as well as a business mission?
- POSITION: How do you set your business apart from/ ahead of your competition? What are you doing that is "bigger, better, faster, smarter . . . etc.", than your competition?
- PROMISE: What do you promise your customers? What do you promise your staff? What do you promise yourself?
- PROMOTION: How do your promote your business, your brand? Do you support non-profits and/or other significant causes? Do you give as-much-as or more than you are receiving?
What MATTERS to you . . . to your staff . . . to your consumer?
© Copyright, Cathy Davis, Davis Creative, 9/09 or prior.
|
Building a Strong
Brand Foundation
Building your brand begins with three C's. Each are dependent upon the other, and each grow exponentially as you develop the others. Fail at one, and the other two "wobble".
- Your CREDIBILITY is built upon client trust in you, your product and your promises.
- Consumers like to know what to expect - and when. Quality, Price and Service rule. CONSISTENCY in what you offer defines your BRAND.
- Creating a CONNECTION with your consumer through your marketing message and product performance rounds out the 3rd leg of your triple promise.
As you build your BRAND, you strengthen each of the three C's, creating a strong business foundation. As you build your credibility, your consistency and your client connections, you solidify your BRAND. How are YOU building your
Brand Foundation?
© Copyright, Cathy Davis, Davis Creative, 9/09 or prior.
|
Results Flow Where Our Attention Goes . . .
SO . . . How do we get "in the flow" of a great brand plan?
Stay tuned for the November issue, and we'll start our countdown of the "All Brand 10-Step Plan for Boosting Your Brand" through Mindful Marketing.
Until then, if you have any questions about your brand or your marketing, feel free to give me a call or shoot me an e-mail:
Cathy Davis
314-374-7481
cathy@DavisCreative2.com
© Copyright, Cathy Davis, Davis Creative, 9/09 or prior.
|
If you've read this far,
WE THANK YOU!Join us as we help our clients and prospects grow their businesses through Mindful Marketing and innovative graphic design. To see a sampling of clients we have helped, check out our portfolio at DavisCreative2.com |
|
In the era of internet "everything", some of our clients
have asked about online payment methods.
In response to this request, we now accept
all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details.
314-862-6564
|
|
|
|
