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Who Are We?
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Visual Brand Marketing:
Graphic Design,
. . . and MORE.
We create more than great graphic design - we help you create a great identity.
Individually, we each have "clocked in" over 25 years of marketing and graphic design experience working for or with Fortune 100 companies.
Our global perspective allows us to utilize our macro-level insight to benefit our local, regional and national accounts.
WHO DO WE HELP?
Check out our Portfolio.
HOW CAN WE
HELP YOU?
To find out more about us individually, click on our names below and you'll be directed to our BIO BRIEF.
. . . AND, if you are ready to discover your Visual Brand and develop a strong, compelling image for your business - give us a call or shoot us an e-mail.
314-862-6564
DavisCreative2.com
Cathy Davis
314-374-7481 cell
cathy@daviscreative2.com
Jack Davis
314-368-1152 cell
jack@daviscreative2.com
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Good Design is
Good Business. |
"For those of us who make our living from it, the value of GOOD DESIGN is sort of a self-evident truth, like 'all men are created equal.' There are a few companies that see GOOD DESIGN as a central pillar of their business strategy. Their products are clean and uncluttered. Their ads are usually straightforward and effective. Their trademarks are frequently contemporary. The buildings they inhabit are often distinguished.
Probably the most powerful use of GOOD DESIGN occurs when a company uses it to separate itself, its products, and its services from the competition. DESIGN is a marketing tool that can make your company, products and services distinctive. DESIGN is a manifestation of excellence that is visible. Over time, DESIGN will encourage superior performance across the board. DESIGN makes an important contribution to improving the quality of our culture. GOOD DESIGN makes many of us feel good.
- Milton Glaser, Pillar of American graphic design and creator of the "I LOVE NY" logo.
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Planting Seeds of Positive Perspective
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"A
new wave of corporate thinking is stressing that even in periods of
economic uncertainty, companies need to invest more in employee
motivation."
- KSDK.com
Motivate your employees, family and friends (and yourself!) with unique, one-of-a-kind cards & gifts for home and office.
Over 50 designs from which to choose - Contact Cathy to discuss customized options for your business or organization.
Check out this month's featured design:
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Written and illustrated by Cathy Davis, Seemore Frog and the Midnight Flight of the CanBees
is a motivational coloring book for ages 3 to 103.
Whether you read
this motivational limerick to a young child or to your Inner Child, the
message of, "Life is What You Make It", and to "Be All That You
CanBee!" resonates with everyone.
Spiral bound, lies flat for
coloring. $9.95
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Greetings!
If you were lucky enough to have
been in Dallas earlier this month, at the 9th Annual E-Women Network
Conference - Welcome back! I had a BLAST!
It was so exciting to meet many of you for the first time, and learn more
about
your passion and commitment that you have for your business!
You are receiving a copy of our most recent e-newsletter because you and I have recently crossed paths. Consider this issue our introductory
"courtesy call". If you choose to no longer continue receiving our
monthly e-newsletter, "Mindful Marketing", simply click the opt-out
function at the top of this newsletter.
"Mindful Marketing" is a compilation of ideas, articles and links to keep you informed of marketing topics, trends and tid-bits . . . useful information that can help you grow your business!
We sincerely hope you continue to join us as we maneuver through the 21st Century marketing maze!
Cathy Davis
Davis Creative
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What is Mindful Marketing?
Mindfulness:
An in-the-moment, acute awareness
of the pursuit of excellence.
Marketing:
Making a positive connection with your consumer.
Mindful Marketing:
A New Way of Thinking About a
New Way of Marketing . . .
· OFFER a product or service that "serves" your consumer
· BELIEVE in your product or service
· BUILD a business based upon trust, honesty and integrity
· SHOUT your story from the top of every tree you encounter
(Stir every pot, connect at every networking event, etc.)
· CREATE positive relationships and rapport with your
clients and prospects
· FOCUS on being of service in the present moment
· GIVE more than your consumer expects
· FOLLOW THROUGH on your commitments
(to self and others)
· WATCH your business grow
Mindful Marketing in Uncertain Times
In our "current economy", we learn to rely upon our instinct, our relationships and our "hutzpah".
I was recently referred to a white paper, "How to Thrive in a Changing Business World",
written by motivational speaker, Anthony Robbins. It talks about how we
can use our BRAND to position our businesses in a positive light, and
it talks about some of the things we can do to be more mindful while
amidst the "Paradox of Uncertainty".
Check it out . . .Tony Robbins White Paper
(Thank you to Julie Hood for the "heads-up"!)
© Copyright, Cathy Davis, Davis Creative, 7/09
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Why Do I Need a "BRAND"?
 Everyone is talking about BRAND. Just exactly what DOES that mean?!
Your BRAND is your promise, your handshake, your reputation, your "method of operation". Your BRAND sets you apart from your competition.
How do your clients describe you and your business?
The American Marketing Association describes a BRAND as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from their competition." Your BRAND is the source of your promise to your consumer.
What is your BRAND PROMISE?
Do you leave a positive or a negative BRAND impression?
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Discover your Visual Brand . . . 
and develop a strong, compelling image for your business.
DEFINE your business focus.
· What are you REALLY selling?
· What is your customer REALLY buying?
We help you define and bridge that gap.
DESIGN your business image.
· What does your graphic image say about you?
· Does your graphic image help to sell your product/service?
We help you create a recognizable identity that imbeds your business in your customer's "Mind File".
DELIVER your business message.
· How are you communicating with your customer?
· What marketing tools do you use to reach that customer?
We help you identify and develop the marketing materials that enhance your marketing plan and deliver your message.
Why Do I Need a Visual Brand?
The Fundamental Elements of Visual Branding
Click here to access the PDF.
© Copyright, Cathy Davis, Davis Creative, 7/09 |
Graphic File Formats:
JPG? PDF? PNG? AI?
Is this a foreign language?
No, not really. But, it IS important to know when you need which graphic file format, and why not all formats will work best for every purpose.
We develop many new logos for our clients and their products, and upon completion, we always provide our clients with a master CD of their logo in a variety of formats:
Graphic File Formats
.AI - Your original vector art file (Adobe Illustrator).
.EPS - Primarily used for printing and high-resolution needs.
Also good for embroidery and screenprinting uses
.PSD - Photo Shop file, (300dpi/CMYK)
.JPG (High Res, 300dpi) - some printing purposes;
works best with Microsoft Office (RGB)
.JPG (Low Res, 72dpi) - web uses (RGB)
.PNG (150dpi) - web uses; transparent background (RGB)
.PDF - cross-platform generic format
The next time someone asks you for a specific file format, and you have no idea what they are asking for - give us a call - we can help you with that!
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Is DPI "dippy"?
OR . . . Why is DPI so important?
DPI stands for DOTS PER INCH found with a magnifier on a photograph. The more dots per inch you have in a photo, the higher the quality.
Quite often, we request a photograph (head shot) of our clients to incorporate into marketing materials. Invariably, they ask us to "copy it off of our website".
QUICK vs. QUALITY
That's good in theory - and quick - but NOT GOOD for printing purposes. The dpi used on the web is typically 72dpi. For printed marketing materials, we request a minimum of 300dpi - some printing companies are now even asking for 600dpi. Granted, copying a photograph from your website may be QUICK, but our intent is to provide a QUALITY product.
Our job is to make YOU LOOK GOOD
If you try to print a 72dpi (lo-res) photo, it will come out grainy and difficult to see - not a good image to use as a first impression of yourself. We want you to look good in all media - web AND print. So, when someone asks you to forward them a photograph (perhaps even the media?!), remember to forward an original high-resolution photo - or give us a call and we'll take care of that for you!
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If you've read this far,
WE THANK YOU!Join us as we help our clients and prospects grow their businesses through Mindful Marketing and innovative graphic design. To see a sampling of clients we have helped, check out our portfolio at DavisCreative2.com |
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In the era of internet "everything", some of our clients
have asked about online payment methods.
In response to this request, we now accept
all major credit cards via PayPal.
Questions? Call Cathy or Jack for more details.
314-862-6564
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