Greetings!
We would like to congratulate our client, Senior Marketing Manager, Bobby Joe Walters and the Perdue Perfect Portions brand for a successful local cooking segment produced this month and spearheaded by Frances Croke Page VP, Director, RJP Branded Entertainment Media. It aired in Boston on WBZ's, "What's In Store" and helped to promote a local breast cancer event, the Susan B. Komen Race For The Cure. Frances and I just sat down with Mediapost to discuss the benefits of branded entertainment on a smaller scale. For the highlights click here Perdue Employs Local Branded Entertainment
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As only television can do, the marketplace appears to be stronger than any economic indicators could have predicted. A few reasons for this are the usual culprits, such as artificial tightness of inventory due to ratings shortfalls. Add to that an array of new prime programs which will run up against already established competition. Their successes will be extremely challenged while the chance of even more ratings shortfalls looms. More money floods the marketplace from the financial and auto categories and unlikely advertisers like GM and BP (over $94 million since the spill). As a result, smaller dayparts like Daytime, News and Latenight are very well sold. Sellers have been boasting double digit increases in scatter through the end of the year.
As we've reported previously, in the local TV (and radio) marketplace, political ads are eating up inventory in many markets, with 37 gubernatorial races along with several house and senate seats up for grabs.
So what's the good news? Sports is a viable option if you have targets that make sense in these arenas and many mid and low tier cable networks have yet to reach sell out levels.
It's not always an easy task to find the right balance of inventory at the best price, but the key is staying on top of the movement and keeping our clients posted.
Cheers,
PK
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| RJ Palmer Expands Barter Division | RJ Palmer just announced the expansion of our barter division, Trade X Media through the recent hire of veteran media professional and corporate trade executive, Nick Kaftan.
Serving as Director of Client Services, Nick will report to Vince Laraia, SVP, Trade X media who has this to say about Trade X's successes, "more and more advertisers are feeling the economic squeeze and are looking for alternatives to operate their businesses. To that end, it is important to rely on experienced media professionals to help clients navigate successfully with sound barter solutions. There are too many barter providers that continually serve up solutions that are just temporary financial fixes. We are in for the long haul."
Nick is a career-long media executive with over 30 years experience managing broadcast buying operations at some of the foremost media agencies. While Nick's roots are in national broadcast and cable negotiations, his considerable experience extends to local broadcast, special programming and event sponsorships, media planning, research and corporate barter. Nick has managed media responsibilities for various notable brands including: JC Penney, Mercedes-Benz of North America, Wendy's and United Artists. In a corporate barter capacity, he spearheaded a barter taskforce which ultimately led to Omnicon's acquisition of ICON International and oversaw all barter activities between ICON and Omnicom. Subsequently, Nick was recruited by IPG's barter division, Magna Global Trading as SVP Sales and Business Development.
We are very excited Nick has joined our team as we continually reinforce our commitment to offering our clients more and better services with real solutions.
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| Ask Ben Affleck |  Our friends at Time Inc. recently held a 10 question interview (an ongoing series)for media and agency people including some folks from our Planning department. Time narrowed down 136 questions submitted from invitees and website visitors to 10 questions for Ben. Followed by cocktails, the forum was a way to introduce upcoming print editorial to possible buyers and planners while Ben got to promote the release of the new film, "The Town". He co-wrote, directed and stars in this "Boston bank-heist film" which took the number one spot at the box office its first weekend at $23.8 million. The interview appeared in the September 27th issue of Time magazine. Click here to see the video Time's Ben Affleck interview
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| Free IPAD to RJP Staffer |  This month, Mediaplex, whose technology RJ Palmer utilizes to track and measure our clients' digital campaigns, asked its clients to answer a brief customer service survey. In so doing, David Vogt, Assistant Media Buyer, RJP Digital and Interactive, had his name randomly selected to receive a free IPAD. Congratulations to David for his contribution and subsequent win and to Mediaplex for continually staying abreast of their clients' needs.
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| RJP Interns Say Goodbye | | RJ Palmer is pleased to announce the success of our summer internship program. We wish all our candidates well as they move on to brave the workforce or head back to school. Two Villanova interns briefly share their experiences below.
 | | Andrea Pane. |
My internship with RJ Palmer was incredible. My primary focus was research, in the Strategic Insights department working for SVP, Joanne Milano. Here I was able to work with research tools, help develop data sets (on things like competitive spending and GRP analysis) and I was also able to participate in the implementation and design of RJ Palmer's new website and so much more.
While my rotation was in research, RJ Palmer encouraged me to learn many different facets of the industry. Everyone is so willing to help one another and provide advice and insight to those around them. Compared to other jobs I've had, RJP stands out as a company that has faith in their interns and lets you challenge yourself in ways you never thought possible. My time at RJ Palmer has truly been a rewarding one.
 | | Victoria Leach |
My internship at RJ Palmer opened my eyes to a new side of advertising I was unaware of and taught me a great deal about media planning and buying. Working mostly in the National Buying department, I received valuable insight into the business office atmosphere as well as the advertising world. Everybody at RJ Palmer was friendly and accommodating and eager to answer any question I had. It was a great environment for someone on their first internship. I will carry with me all the knowledge I gained here through the remainder of my studies at Villanova, and my career.
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