Read, write, blog, offer advice... This is your key to establishing a strong internet presence to pick up new sales.


In an economy like today's, you have to create an edge. When you become an expert and focus on reaching customers through value, they will continue buying from you no matter what the price point. The things that pet owners most value today are:

1. Customer service: 2009 is the year of caring. Show your customers that you care, don't just tell them.
2. Loyalty: Let them know that they aren't in this alone and that you'll be there for them in good times and bad.
3. Information: Don't force your product, inform about your product. Pushy is out, helpful and informative is in.
4. Value: Give them an incentive. Coupons and layaway programs are making a fast comeback. If you work with your clients, they will work with you.

Networking
Start a blog. Join Twitter. Join forums that prove you can provide superior service as well as a superior product. Today's businesses are transparent and accessible. When a question is brought up, answer it objectively, then include your website and/or pet store in the signature. Trust me. They will click on it.

Write articles on your industry. Contribute to magazines and newspapers. This is time consuming, but in the eye of the consumer, it is far more valuable than simply buying an expensive ad. If you can afford it, do both and request that the magazine place your ad near your article.

If you're not a strong writer, outsource the assignment. It just so happens that we have had many articles published in leading consumer magazines, newsletters and papers. Give us a call at 480.200.0664. You may be surprised at how affordable we really are!

 

We know - Christmas is over. This is just an example of how you can make a few changes to your logo, continue your branding and still stay in the "holiday spirit." Think Google. Every day, they have the same logo up with a slightly different twist on it.

Branding is an integral piece of your marketing plan and should not be taken lightly. Every piece of correspondence (including email, holiday cards and special event signage) should have some aspect of your logo or colors built into it. This is an excellent way of building readership and finding new customers

Graphics are an important piece to branding. Your logo should reflect yourself and your company. Be sure you use your logo to its full capacity. Ask a designer to break it up to reflect individual pieces (see examples throughout this newsletter). Each time your customers see your colors or components, they should think of you. Train their minds to automatically associate certain colors, looks or styles with your business. We'll be exploring the many pieces of branding in future newsletters.