How do we feel about embracing spirituality as the fourth bottom line, making up the quadruple bottom line within our business? Is it a concept we have ever even thought about?
Well in essence it equates to knowing what our true purpose is within the work that we do. Once we know who we are, what we stand for, what we want to achieve and what we want to see changed in the world through our products and services we instantly become more spiritual in nature. Especially when we recognize that whatever this is, is most likely embedded right at the core of our very being and whichever way we move we can not get away from this or outrun it, it will always catch up with us as it becomes a constant companion within our lives. It hurts us badly if we cross a value that is held within it.
We begin to realize that all of our natural talents and passions naturally align to this feeling of what our life's purpose is and once that is matched to the common purpose held within the company we are a part of we feel tremendous loyalty to that organization. We feel that our work is worthwhile and that it serves something greater than ourselves, that adds a great deal of benefit to our wider community or the Earth as a whole. Our work becomes instantly something more inspiring and engaging and we give more of ourselves to it, increasing our energy levels, efficiency and productivity in the process.
What I think is interesting about the quadruple bottom line is that conceivably a company could adopt a triple bottom line strategy and still not really get the total idea behind it, until that is when the fourth element is introduced. If you are a reactive company that only acts when it is forced to adopt a greener ethos within its workplace and only concentrates on health and well being from a physical sense when considering staff benefits still placing its emphasis towards profit, you could still miss the point. For it is in the meaning of the work and what it is behind it that holds all the other bottom lines together, when both employers and staff recognize this the success of the business starts to rocket.
To begin to embrace the quadruple bottom line within your life or business maybe its time to get in
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