The awards are given for the frequency of campaigns, events and surveys that are launched, high number of emails that are opened and clicked through, low number that are bounced and reported as spam, the amount of use of social features, the amount of mailing list sign up tools that exist on company websites and how much the reporting tools are used on individual emails.  

I certainly can recommend it as a very good tool in order to get the word out, helping increase overall marketing performance and deepening engagement with customers. This is what these emails continue to set out to do with you all, as I attempt to raise awareness of the big issues that we are being faced with in the 21st Century and how we can find our purpose within that, transitioning towards a different way of living, working and leading, becoming more sustainable in the process.  

You may have noticed a subtle difference in this particular newsletter compared to previous weeks, where it has arrived two weeks after the previous email. Thanks to further feedback that I welcomed from a recent business breakfast I attended I have made the executive decision to send these emails out biweekly now rather than weekly (subject to any further feedback). It makes them slightly easier to manage, hopefully doesn't provide you with too much information overload and continues to make you want to engage rather than opt out. Thanks to Dan Gough of Purple Communications and Stephen Clemence of 5adaybox for this information.  

Which remind's me if any of you would prefer to receive this email at home please forward me your email address so I can amend your account, that way you can then listen to the video, rather than witness it in silence, which I'm aware is protocol in a number of offices. This weeks video is well worth listening to too, as it comes from one of our greatest conservationists of our time Sir David Attenborough. It is really interesting to hear what he has to speak of re people and planet. For the one subject we hardly ever talk about even less so than peak oil and climate change is our population growth. Which above everything else is the factor that is affecting us all. This needs to change, we need to openly discuss the matter further. Listen to what David has to say about it here.