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| Wisdom & Wit
at Summertime! | |
Think about it
The flowers of all tomorrows are in the seeds of today.
Chinese Proverb
Be patient with a bad neighbour: He may move or face misfortune.
Egyptian Proverb
Long hours!
A very ambitious solicitor died and went to the entrance gates of heaven where he was to be interviewed by St. Peter to see if he should be let into Heaven or sent down to Hell.
"I don't know why I died so young," said the solicitor. "It doesn't seem fair. I'm only 35."
"I know," replied St. Peter. "But according to all the time that you've billed your clients for, you're at least 208."
Many have sought light and truth, but they have sought it outside themselves, where it is not.
Saint Augustine
Wiseness
It is never wise to appear to be more clever than you are. It is sometimes wise to appear slightly less so.
William Whitelaw
The richest man in the world is not the one who still has the first dollar he ever earned. It's the man who still has his best friend.
Martha Mason
It's true, you know
Constant success shows us but one side of the world. for it surrounds us with friends, who will tell us only our merits, so it silences those enemies from whom alone we can learn our defects.
Caleb C. Colton
Nothing is interesting if you're not interested.
Helen MacInnes
Spark of creativity
Could Hamlet have been written by a committee, or could the Mona Lisa have been painted by a club? Could the New Testament have been composed as a conference report? Creative idea do not spring from groups. They spring from individuals. The divine spark leaps.
A. Whitney Griswold
Go for it!
Changes are not predictable, but to deny them is to be an accomplice to one's own unnecessary vegetation.
Gail Sheehy
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| I'm off on holidays from Thursday 17th June to Friday 5th July | | |
Holidays
Dear
Next Thursday, I'm quietly slipping away on holidays for 'a fortnight and a bit.'
I hope that this doesn't cause you any inconvenience.
Please email me at copy@iol.ie and let me know if I can work on anything for you in July, on my return.
I promise you that I will give your requirements my immediate attention.
Kindest regards
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It's time to offer you a free gift and share some useful copy-writing tips and ideas with you | |
Dear
Welcome to my 'azure blue' summer edition of the Real McCoy Ezine. In it I have a special free gift for you. It's an Ebook titled: Great Poetry for Great Speeches... and it's free for you to download immediately.
"There is nothing more uplifting than a word or two of great poetry to accompany a well presented speech. The secret of success to using poetry in a speech is to quote from one of the great poets and not be tempted to use some of the rhyming doggerel verse that is so readily available on the web. Here is a great selection from some of the very great poets."
In your free Ebook there is a great verse from Auld Lang Syne which I think you'll particularly enjoy, .
It's the one where the poet, Robbie Burns, says:
And here's a hand, my trusty fiere,
And gie's a hand o' thine!
And we'll tak a right guid-willie waught
For auld lang syne.
And, , on the offchance that you may not know what "a right guid-willie waught" is, it means "a long, refreshing goodwill draught".
Great stuff... isn't it!
May you enjoy many a long refreshing goodwill draught over the sizzling summer months ahead of you.
Kindest regards
Robert Hayes-McCoy
Tel: +353 - 1- 2603949
PS Okay! To get back down to earth, , To download your Free Ebook -
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| - I've a question for you.
Have you ever noticed? | |
I'll be away on holidays for the last two weeks in June - back on 5th July  | Have you ever noticed that I consistently follow the same layout format in all my ezines? I have a slim fast-moving column running down the entire left hand side and a fatter, and definitely slower moving column - which is this column - on the right hand side.
And have you observed how I always use a slightly old-fashioned 'Times Roman' style type font in my introduction letter to you? Actually, the type font is called Georgia - it's a Times Roman lookalike font that's been specially developed for online reading. If you look at the next paragraph, which is written in 'real' Times Roman, you'll see that Georgia is noticeably bigger, has far more body to it, and it's a far faster online read.
Let me give you the last sentence of the above paragraph again, only this time you may read it in Times Roman in - believe it or not - the same font size. Can you see what I'm talking about? Observe how this 'real' Times Roman font is smaller, thinner and makes far less impact online than Georgia does. My advice to you is: use Times Roman on printed material and use Georgia online. And don't interchange them - each was specifically designed to be used on a specific medium.
And then there's those colourful pictures. They say that a picture without a caption is like a headless chicken. It goes nowhere. So you should always have a caption with a picture.
And there are a number of other important things that you should know about writing ezines like this. Like the "Bucket Brigade" principle which goes like this...
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| Here's how you
can do it... | |  The legendary direct marketing copywriter: Sig Rosenblum, developed a distinctive and successful method for capturing and holding his reader's attention at the begining of a direct mail letter.
To create a headline that ran into the opening paragraph, Sig would often split a single sentence in two. He would make the first half of the sentence run over two lines. And he would connect the second half of the sentence to the first with a ellipses: (three dots... ) Here's an example: I'm a copywriter
myself so... ...I know just what you want to write.
Here's another example: It doesn't happen often... ...but once or twice in a lifetime something affects you so profoundly that it changes your life forever. And one more: Here's something All of the above are made up of a single sentence. And you can see how with a bit of imagination and clever use of ellipses (three dots...) each sentence can be split up to make a wonderful 'attention grabbing' headline leading into an opening paragraph for a letter or for an Ezine. Would you like me me to... ...write an ezine like this for your clients?
PS: Statistics show that if you don't make the first paragraph of your direct mail letter or an online message interesting or relevant to your readers then: Ninety per cent will not... My all-time favourite is his world-famous 'How would you rate a General?' letter, which, over the years, I have used as the base for creating many a successful client promotion of my own.
You are cordially invited, , TO CLICK ON THE WORD 'ENJOY' BELOW and read this legendary sales letter of Sig Rosenblum Enjoy! |
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