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Wisdom & Wit |
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Those who dream by day are cognisant of many things which escape those who dream only by night.
Edgar Allan Poe
Daydreamer
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What's a genius?
The principal mark of genius is not perfection but originality, the opening of new frontiers.
Arthur Koestler
Overconfidence?
Confidence is keeping your chin up; overconfidence is sticking your neck out.
Author unknown
Makes sense you know!
Never insult an alligator until after you have crossed the river.
Cordell Hull
If it weren't for electricity, we'd all be watching television by candlelight.
George Gobel
Stand out from the Crowd
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Stand out!
If you do not distinguish yourself from the crowd, you'll just be the crowd.
Rebecca Mark
Think about it!
Nature is a collective idea, and though its essence exists in each in each individual of the species, it can never in its perfection inhabit a single object.
Henry Fuseli
Undertake something difficult every once in a while
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Life's tough.
Undertake something difficult every once in a while: it will do you good. Unless you try to do something beyond what you have already mastered, you will never grow.
Ronald E Osborn
Time to Decide
A veteran employee felt hampered in his career by having no college degree but couldn't convince himself that making the effort to get one would pay off at his age.
"Finishing my degree would take three years, and that would make me 44," the employee said unhappily to his manager.
The manager thought for a moment, then asked, "and how old will you be in three years if you don't finish your degree?"
Adapted from the Complete Idiot's Guide to Leadership
Graduation
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How to be happy
The happiest people don't necessarily have the best of everything. They just make the best of everything.
Author Unknown
Instant Recognition
Mediocrity knows nothing higher than itself, but talent instantly recognises genius.
Arthur Conan Doyle | |
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It's springtime Glorious springtime! |
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| Dear
Spring is just around the corner! It's the best time of the year of all. The flowers are blooming. The sun is shining...
Which reminds me that not so very long ago I spent a morning wandering through the stunningly beautiful cathedral of Cologne. All around me were some of the most magnificent stained glass windows in all of Christendom.
Suddenly, the sun poured through this wonderful window. And there in front of me were the four celestial copywriters: Matthew, Mark, Luke and John.
Which all goes to show that copywriters are - ahem - heavenly people... especialy in spring when the sun shines on them.
Great stuff... isn't it!
Kindest regards
Robert Hayes-McCoy
Tel: +353 - 1- 2603949
PS Okay! To get back down to earth, , I'm enclosing two very practical articles on how to improve your online communications. Have a peep at them. And if you read anything in there that you'd like to talk to me about, I'll be delighted to hear from you. By the way, the one I like best is the first one. Have a quick look at it now. |
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What makes a good email subject line and what makes a bad one? |
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Robert Hayes-McCoy
 | Here's a handy checklist list for you to keep in mind next time you are sending out an important email that you want as many people as possible to read.
Rule No 1. Always test your subject line - send an email to yourself and see how your subject line looks and reads. Your subject line must be 56 characters or less but to be on the safe side, it is advisable that it is 25 characters only.
Always test your subject line
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Actually the full headline reads: Chairman, Jim Osborne, a most active and lively sexagenarian in the local golf club, won the senior citizens' prize.
For a few more very practical suggestions on how to create a good email subject line...
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| A dozen deadly guidelines for writing effective online communications
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Many years ago, when I was younger, more handsome, and far wealthier than I am now, I gave a training session in Copenhagen. The subject of my training course was 'how to write direct mail letters that sell' and my audience was 100% Danish.
One thing that I was warned about by the course organisers before they let me loose in a room full of Danish business people, all poised with their pens in hand, waiting to hear from me, was 'don't make generalised statements, Robert, be specific.'
And specific I was! In fact, beat this for being specific:
'Ladies and gentlemen, I want you all to listen carefully to these three golden rules of writing direct mail letters', I said.
'Rule Number one is: always remember that the opening paragraph of your letter is the most important part of an entire direct mail letter. For this reason you must always promise a benefit in your opening paragraph... don't waste this valuable paragraph talking about features - talk benefits!'
'Rule Number two is: never forget that next to the opening paragraph, a PS at the bottom of your letter is the second more important part of your direct mail letter. So don't waste it. Use the PS to reinforce the benefit that you promised your readers in the first paragraph or, better still, to introduce yet another benefit. That's right. Talk more benefits!'
'Rule Number three is: 'keep your sentences short, keep your paragraphs short and make your letter lively and interesting to read.'
Things were going well. And when the very specific 'Danish Style' questions started coming at me from all over the room I was well able to bat them ...
... or so I thought!
No sooner had I answered nine questions in the brief specific style that was demanded of me than I suddenly became aware of what the Danes had done to me. In a matter of minutes they had expanded my three golden rules for writing direct mail letters into a dozen deadly guidelines for writing direct sales communications both on paper and on online communications too!
Click on image to read rest of article
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In the meantime, best wishes for a glorious spring 2010.
Kindest regards
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| Golfing days are here again! |
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 The 16th tee featured a fairway that ran along a road.
The first golfer in a foursome teed off and hooked the ball.
It soared over the fence and bounced onto the street, where it hit the tire of a moving bus and ricocheted back onto the fairway.
As they all stood in amazement, one of the golfer's friends asked, "How did you do that?"
The golfer shrugged. "You have to know the bus schedule."
Looking for a great golfing speech - click here | |
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