Happy New Year From Robert Hayes-McCoy
 
 Robert Hayes-McCoy Copywriters - Ezine Newsletter
In This Issue You Will Enjoy Reading About
New Speeches Available
Listen in to my Words of Wisdom
Six Proofreading tips for you to use
 
 Here are some quick links
to useful websites
 
 Have you friends or colleagues who would like to Join my  ezine circulation list?

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New selection of Bar Mitzvah and Bat Mitzvah speeches now available on www.need-a-speech.com
 

Member of Speechwriters' Guild

Since we launched the Bar Mitzvah and Bat Mitzvah speech selection on our dedicated speech website we have been asked to include a 'First Holy Communion' speech option as well.
 
It seems that First Holy Communion Speeches are very much in demand in some parts of the globe.  Needless to say, we are happy to oblige, so our speech website now proudly features our first selection of two First Holy Communion Speeches.
 
 
We'll keep you posted on how the demand for these new speeches  goes.
 
To visit the new page on our need-a-speech web site
 
Simply Click Here 

Listen in to my words of Wisdom


 Listen in to me on the Persuader's Podcast

On The Persuaders Podcast - 2009 Irish Marketing Review

On The Persuaders podcast, that was aired on the Friday before Christmas, a panel of guests were invited to discuss their marketing highlights for 2009.

Guests included: Gerard Tannam, Islandbridge Brand Direction, Denis Goodbody, Adept Advertising and Robert Hayes Mc Coy
, independent copywriter.

Our host was Alex Gibson and among the topics we discussed were:

New advertisers in 2009, Mr. Tayto, DublinBikes, Love Irish Food, Social Media Marketing, LinkedIn, Client Agency relationships.


Click here to listen in - and enjoy! 
 

Click here to listen in to my words of wisdom

 

 Best Wishes for 2010 

Dear   

Happy New Year

 To start your  New Year on an uplifting note, let me share with you a true story about, what is, perhaps, one of the greatest motivational posters ever created.
 
It's a British wartime poster and here it is in all its original 'British' glory:
 

Keep Calm and Carry On

As told in the recently published book titled: 'Keep Calm and Carry on', the  story behind these soothing words goes like this:
 
The British have never been good at the more touchy-feely side of human emotions - the kind used so effectively in the US for decades and now much beloved by the rest of the world, including Ireland.
 
So, when the British have been stuck in a spot of bother in the past, such as the odd World War or two, they have tended to resort to the more formal and restrained modes of address - 'pull yourself together, old man', 'still upper lip'.
 
This was the world that created one of my favourite motivational posters - 'Keep Calm and Carry on'.

 

The 'Keep Calm' poster was part of three posters produced by the British Government's Ministry of Information on the eve of war in 1939. Each poster was topped with the royal seal of King George VI's crown. Two and a half million copies of the 'Keep Calm and Carry on' distinctive red sheets were printed with the intention that they would only be distributed in a doomsday situation: the imminent threat of a German invasion. In the event, they were never officially issued.

 

In the course of time, as the invasion threat diminished, the posters were officially pulped and 'quietly forgotten about' and may well have ended up in the realms of 'hearsay only' had it not been for the fact that one of these exceedingly rare posters was discovered in a box of old second-hand books bought at a public auction by Northumberland bookseller: Stuart Manley. This was one of the very few of these posters that survived to tell its tale.

 

King George V1

 

Thought they didn't initially know what the poster was, Mr Manley and his wife liked those calm, soothing words so much that they framed it and hung it in their bookshop. They weren't the only ones who found its stark, simple reassurance so engaging. In fact, the Manley's had so many enquiries about it from their customers that they decided to have some copies printed. 

 

And in the fullness of time, the intriguing story behind those words, created by an anonymous civil servant in the Ministry of Information, became known.

 

The Manley's bookshop has gone on to sell thousands of copies of this poster. In the same way as its simple reassuring message was intended to act as a tonic for those facing invasion as the dark clouds of war gathered over Europe, it appears to have the same effect for those labouring under modern anxieties

 

Because, in our recent, troubled economic times, there has been an marked increase in the demand for these posters containing those wonderful words... 'Keep Calm and Carry on'.

 

Great stuff... isn't it!

 
Kindest regards
 You are welcome to contact me at any time
Robert Hayes-McCoy
Tel: +353 - 1- 2603949
 
PS Here it is again, below - my motto for the New Year
Keep Calm and Carry On
Six Proofreading tips to help you catch those 'HORRABLE' mistakes
 Even a saint can err from time to time
Even a saint can err from time to time.
 
I took this photograph when I visited a monastry in the south of France a few months ago.
 
Like all good photographs there's a story behind it. But now is not the time to tell you the story. Keep reading my ezines over the coming months and all will - eh! - be revealed.
 
Here I am using it as a practical example of how 'Horrable' mistakes can escape even the best proofreading eye. Sometimes a strong - or interesting - picture in an article or a sales brochure can distract the eye away from noticing a 'horrable' typo, or a word left out.
 
Recently, I published a short article online, giving six proofreading tips to help you to catch those horrible mistakes before they slip through the net.
 
, you are cordially invited to click on the picture above to read this short article.  
 
In the meantime, best wishes for 2010.
 
Kindest regards
 

You are welcome to contact me at any time on copy@iol.ie