Robert Hayes-McCoy Copywriters - Ezine Newsletter
In This Issue You Will Enjoy Reading About
New Crest
Wedding News
3 Tips to get your emails read
How Google Alerts work for free
Quick Win Marketing - a great new book
Wisdom & Wit - Overheard in Dublin
 Here are some quick links
to useful websites
 
 Have you friends or colleagues who would like to Join my  ezine circulation list?

The mini cup of coffee

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Join Our Circulation List 
Here's a photo to give you a smile.
 
the Circus Comes to Town
Two election posters and, eh!, a circus poster observed on a lamp post in Skerries Co. Dublin.
New crest on our speech website 
 

Member of Speechwriters' Guild

 
www.need-a-speech.com
 
Need-a-speech.com is a dedicated speech website which features a wide range of speeches for all occasions from weddings to retirement.
 
You are very welcome to pay it a quick visit and have a look around.
 
Simply Click Here
 
Summer time is wedding time 
And wedding time means hundreds of nervous best men all over Ireland. They're nervous because they don't know what to do at the wedding dinner or they don't know what to say in their speech and toast.
 
Well, here's an Ebook that that has been specially written for them:
 
"The best man's speech lifesaver"
Author:  Robert Hayes-McCoy 

Best man speeches Ebook - Robert Hayes-McCoy

It's a unique Best Man's speech manual which gives guidance on what you say and how you say it at the wedding dinner - includes 7 uplifting best man wedding speeches
 
This Ebook is ready to download immediately 
 
"Well done, Robert! I purchased 'The best man's speech lifesaver'... brilliant! It saved my life."
Wilfred Judd, Theatre Director, London. 
 
To find out more about it, or to purchase it...
 
Click here to read more
Three tips to get your emails read
 
1. Always test your subject line - send an email to yourself and see how your subject line looks and reads.
 
2. Personalise the subject line - a subject line containing the contacts first name can sometimes out-pull one that doesn't.
 
3. Avoid using excessive punctuation at the end of your subject lines. Google bans punctuation from AdWords ad's on the basis that too much hype can annoy and confuse people.
Holiday Issue June 2009 
Greetings!
 
It's summertime! Holiday time!
Summer in Sandymount
 
And the real purpose of this ezine is to let you know that Anne and I are heading off to the Rocky Mountains in Canada to see if we can find some bears.
 
The office will be closed from Friday 12th June until Monday 6th July 2009.
 
Traditionally, the end of June is a quiet time on the direct marketing front so we've timed it for when most of our clients and friends will not even notice that we have slipped away for a well deserved break.
 
If you have anything in the pipeline that you'd like to talk to me about on my return, will you let me know and I'll book you into the diary immediately. Here's the email link: copy@iol.ie
 
Last time we were trekking through the forest in that part of the world we spotted a trail that was marked 'Bear Bait Trail'. We didn't have long enough to follow it through, so we promised ourselves that we'd come back and have another go.
 
Who could possibly resist a trail with a sign post like this:
 

Bair Bait Trail

We'll let you know how it goes. The plan is to bring you back a photograph of a bear... or two.
  
In the meantime, enjoy the fabulous weather here in Ireland. It's wonderful!
 
Kindest regards
You are welcome to contact me at any time 
 
Robert Hayes-McCoy
Google Alerts for free!
Google Alerts - your doorway to new information and new marketing opportunitiesA very useful free service from Google that keeps you instantly up to speed on what's happening in the marketplace.
 
Imagine, just imagine, that you can have a little cyberspace monitoring device that listens in and sends you an alert signal every time your name, or your company's name is mentioned online - mentioned anywhere in the known world!
 
Now let's suppose you could programme this device to keep close tabs on your competitors so that every time their name is mentioned online, or every time one of their products or services is mentioned online an alert signal pops up on your monitor and tells you that something is happening. Now that could be very useful.
 
Better still, let's add in a little frequency knob which allows you to decide how often you want to receive these alerts: once a day, as it happens or once a week - you decide.
 
That's what Google alerts are. It's a global monitoring service for News, Blogs, Webs, Video and  Groups, or all of these together under the catch-all heading of 'comprehensive'. Once you specify your search terms to Google, it will notify you by email to whatever email address you wish, if, and whenever, it finds results matching your criteria.
 
Neat? It most certainly is. And what makes it even neater is the fact that this entire service is free.
 
Some handy uses of Google Alerts include:
  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams
Not only is it free, but the great thing about this service is that you can have it up and runnng... in seconds.
 
 
Quick Win Marketing by Annmarie Hanlon
 QuickWin Marketing From Oak Tree PressA New Marketing Book for everyone
 who wants to start or grow - or REVITALISE - their business.
 
It's called Quick Win Marketing. It's available right now in every good book store in Ireland. It's published by Oak Tree Press, written by Annmarie Hanlon who is a Fellow of the Chartered Institute of Marketing and a member of the Marketing Institute of Ireland... and for €12.50 it's exceptionally good value for money.
 
It reminds me of Murray Raphel, the legendary American Direct Marketing guru who took Ireland by storm in the RDS, back in the lean Eighties, with his blockbuster conference titled: Steal the Ideas which made this man rich.
 
Because in this book you will find answers to your top 100 Marketing Question and enter an absolute goldmine of ideas, suggestions and tips on how to make your business prosper.
 
An interesting add-on is the fact that this book is supported by a continuously updated website: www.quickmarketing.com - which is well worth a visit. 
 
If you want to get your hands on the book immediately - click below to go directly to the Oak Tree Press Website.
 
Wisdom & Wit - From Overhead in Dublin
This guy should join the UN
 
... walking past one of Dublin's unsavoury bars, I overheard three tough lads arguing. While two of these were ready to go head-to-head the third in all his wisdom tried to defuse the situation and said to his pal
"Don't hit 'em wit ur fists Tomo, hit em with ur wurds."
- Overheard by Damien, Dublin City Centre
 
Recession hits Dublin
You know it is a recession when you see your neighbour washing their own merc....
Overheard by Tommy, observed not heard

The Lord's curse
... in Dublin Airport, waiting, when I overheard two lads saying.. "That party was f**ckin' deeeaaaadly". Sitting beside me were two elderly Americans, when one said..."Did you just hear him curse?" The other replied..."I did. The sweet Lord will punish them!" 
 - Overheard in Dublin Airpost
 
Recession is grinding jobs to a halt
Middle aged Dub on the bus into town: "Yeh, me daughter's hours have been changed now. She's startin at different times each day, dey've stagnated dem".  
- Overheard by Royal Commuter, On the bus
 
Paddy the pick pocketer
... at the luas stop at Stephen's Green when an announcement was made over the PA.
"Ladies and Gentlemen we would like to inform you that there are pick pocketers working in the area please mind your belongings." This was followed by... "Paddy Murphy I can see ya and if ya don't go home I'll tell yer ma ya wer at it again!"
- Overheard by Anonymous, Luas stop Stephen's Green
 
Drowning
... in 3rd year geography class talking about clouds and the conversation went like this:
Student: "ya know when ya skydive and ya go through a cloud do ya get wet?"
Teacher: "Yes"
Student: "So lets say ya go through a f**kin massive cloud....could ya drown?"
- Overheard in the classroo
Robert Hayes-McCoyEnjoy the holiday season   
 
I'll be back on Monday 6th July. You are very welcome to leave a message on my email: copy@iol.ie, if you'd like me to contact you on my return.
 
Sincerely,
 

Robert Hayes-McCoy
Robert Hayes-McCoy Copywriters