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"Well done, Robert! I purchased 'The bestman's speech lifesaver'... brilliant! It saved my life."
Wilfred Judd, Theatre Director, London. |
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"The best man's speech lifesaver"
A New Best man's speech manual - what you say and how you say it - includes 7 uplifting speeches
New Ebook
Ready to download immediately
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Click on the 'Keeping in touch with you' button above so that your colleagues and friends as well as you can receive future free editions of News & Views. Needless to say, you (and they) may unsubscribe at any time. |
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Wisdom & Wit
More than any other major personality trait - optimism comes from practice
K McGowan, Writer
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Yesterday is experience. Tomorrow is hope. Today is getting from one to the other as best we can.
John Henry (1895 - 1981)
Journalist.
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Look out!
A young boy was walking home when he spotted a euro on the ground. He raced over to it, grabbed it, and put it in his pocket. During the rest of his walk he beamed with pride.
He thought himself the luckiest boy in the world. He was one whole euro wealthier just for being observant of his surroundings. And he was giddy with excitement, dreaming of all the treasure he might find on the ground in the future.
From that moment onward, every time the boy went out for a walk he kept his head down. His attention was always focused on the ground with the hope of finding money. And he grew into adulthood preoccupied with finding money.
Throughout his lifetime, he discovered eight euro coins, six 50 cent coins, thirty eight 5 cent coins, one hundred and fifty 2 cent coins, and 352 cents.
But during the same time he'd missed 35,127 sunsets, 10 shooting stars, a glimpse of a legendary world leader, a flower that only blooms once every 7 years, 20 kites dancing through the air, and countless people spreading good cheer with friendly smiles and nods.
Any one of those missed encounters is so much more valuable than a total of €19.42. Wouldn't you agree?
Adapted from the Speaker's Sourcebook. Prentice Hall Trade.
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Eye see!
The eye sees only what the mind is prepared to comprehend
Robertson Davies (1913 - 1995)
Playwright.
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Thrilled and dilated
Working as an EMT on a Dublin ambulance, I was bringing a 16 year old girl to the Rotunda Maternity Hospital.
"Would you say you're dilated" I asked her. To which she replied,
"Dy-Lay-rah? I'm over the f**kin moon."
Overheard Dublin Ambulance by Sheller.
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Maybe he was really hungry?
On the no 49 bus going out of town the other night, a pissed aul fella gets on and sits across from a young lad. Nothing unusual till the old man leans over towards the young bloke and slurs,
"Here lad ... do you know the ingredients of soda bread?"
Overheard on the no 46 bus in Dublin.
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For example: "John you might be interested in visiting Robert's website www.the-real-mccoy.com it has some interesting direct marketing articles in it. |
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,
... it's summertime!
Wedding time! And in keeping with the times that are in it, last week, I've launched an entirely 'new looking' version of my dedicated speech web site. It's called www.need-a-speech.com and it has a wide range of new bells and whistles attached to it.
Have a look at it. You'll find a wonderful selection of speeches to select from - from best man speeches to retirement speeches and more. There's also a brand new ebook titled: "The best man's speech lifesaver". (For those of you who are not in the know, an ebook is a book that you can buy online and download into your computer immediately.)
Already, this lifesaver has attracted some very favourable comments. And to celebrate the event I'm attaching an extract from it to this ezine for you to read and download absolutely free of charge. It's called 'coping with nerves', You'll find the link to it further down this ezine.
In the meantime, have a wonderful summer. And if I can help you with your direct marketing and copywriting requirements at any time, let me know! I'll be delighted to hear from you.
Talk to you soon.
Kind regards
Robert Hayes-McCoy
PS Hey , I am currently in the process of updating my copywriting website www.the-real-mccoy.com. You are very welcome to visit it. |
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We struck gold at the 2008 Direct Marketing awards ceremony in the Mansion House.
Ours was a nice little campaign and I have to say that it's a wonderful experience to strike gold. It was a super night and full details of our award-winning entry will feature in the near future on our web site www.the-real-mccoy.com. But there is one thing that I would like to say here, which is that you don't win Gold Awards on your own. You win them because you are lucky enough to work with clients and companies that stimulate your imagination and urge you to aspire to even better heights with your copy and marketing campaigns.
So I'd like to say a big 'thank you' to everybody that I have met and worked with over the years. Take a little bow... because part of this Gold award can be attributed to you. |
Giving a speech & Coping with Nerves
It happens to all of us at some time. So don't worry if it happens to you! Even the best speakers GO BLANK from time to time. And quite often the 'BLANK ATTACK' hits just when you are in the middle of your speech at the point where you think that everything is going nicely for you.
Believe me, anything can cause a blank attack... from a mobile phone ringing to somebody dropping a cup and completely distracting your attention.
Suddenly you find yourself floundering for words. And, if you don't act firmly ... the dreaded nerves are going to kick into action and leave you in a complete dither. What I always do on these occasions is take out a little pre-prepared 'joke-card' from my pocket.
On this card I have written down in BIG CLEAR LETTERS a funny joke. And, as I whip the card out of my pocket, I say something like ... 'Hey! I've just gone completely blank. But let me tell you this little joke while I'm collecting my thoughts!'
This little trick works so well that most people refuse to believe that I really did go blank. They are convinced that whipping out my 'joke-card' is a planned part of my speech.
And by the time I've told the joke and everybody laughs I've usually collected my thoughts and I can go on with my planned speech.
When you have to give a speech,
<<click here>>
to view a 10 point strategy for 'coping with nerves.
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Tough Selling for Tough Times
More people enjoy listening to a good storyteller than than to a tough salesman
I noticed it! And I'm sure that others noticed it too! One of the undoubted victims of the rise of the Celtic Tiger economy in Ireland, was creative copy.
Now, don't get me wrong, the Celtic Tiger has been good to marketing and advertising copywriters insofar as there was a constant demand for their services and a steady supply of work for them to do.
But it hasn't - in my experience - been good to the creative side of copywriting. In particular, it hasn't been good to creative direct marketing letters.
If you don't believe me, , here's a little acid test:
Click here to read more |
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Mosquitos in Ireland?
During the course of carrying out some research on Malaria for a recent charity appeal letter I unearthed the fact that:
Believe it or not, , the mosquito is native to Ireland and always has been. At the moment it doesn't carry malaria because the winters are too cold for the malaria plasmodium to survive. We did have malaria in the past, however - known then as the ague - up to the middle of the 1600s. Oliver Cromwell was the last person of note to die of this disease in these islands. He died in September 1658 of malarial fever, which he apparently contracted during his Irish campaign. So if you hear the unwellcome whine of a mosquito on a still August night, it's not a figment of your imagination. What's more, with global warming we can probably expect to hear even more mosquitos than ever this year.
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Dear
Remember, you are always welcome to call me or contact me.
If you have a brochure to write, a newsletter to create, a direct mail campaign to launch, a sales letter or the marketing message of a web site to compose, or a charity appeal to communicate, talk to me...
... I'll be delighted to help you make your written sales communication message more persuasive or your charity appeal more effective.
Kind regards,
Robert Hayes-McCoy Copywriters Phone: +353 `1 2603949
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