The Real McCoy
News & Views
The Ezine of Robert Hayes-McCoy Copywriter
13 Lea Road / Sandymount / Dublin 4/ Ireland/ Email: [email protected]
June 2007
IN THIS ISSUE
As far as we know - this is the only book
Eliminate Writer's Block
Is this a hidden Jewel?
Well worth a visit this summer
Quick Links
 
 
As far as we know...
Top selling Irish direct mail book 
"Persuasive Direct Marketing - what you say and how you write it"
is the only book on direct marketing copywriting written for the Irish market.
 
Sign-Up 
The mini cup of coffee
 
Click on the join up button above to make sure that you - (and your colleagues and firiends, if you wish) are always up to date on developments.
 
We had to put in this picture - taken on a recent trip to Tivoli
Photograph by Robert Hayes-Mccoy
 
These are chatty times for copywriters
 
Click here to see article
Click on the above link to read this article by Robert Hayes- McCoy which was recently submitted for publication to  one of the leading marketing magazines.

 
Wisdom & Wit
 

It all adds up

 

A graduate attended a reunion of his old school and recognised a former classmate whom he hadn't seen for a long time. Just from looking at him, he could tell that his classmate had reached a certain level of success. His clothes, confidence, and the way he carried himself all spoke of his accomplishment. This was actually a bit of a surprise, because his classmate had not been the greatest of students.

 

The graduate approached his old class mate and after congratulating him on his success asked, "What's your secret? I remember that you never cared for books."

 

The classmate replied, "I always figured that if I bought something for 1 euro and sold it for 4 euro that I could make a nice 3 percent profit. And that was all the arithmetic I needed to know."

 
***
A status symbol is anything you can't afford, but did.
 
Harold Coffin
 
***
Patience is something that you admire in the driver behind you, but not in the one ahead.
 
Bill McGlashen
 
***
 
Window shopping in Rome
 
Statues in Shop Window in Rome 
Like my Tivoli picture above, I simply couldn't resist including this shop window picture taken by me in Rome.
 
 
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Your own Ezine
 
Would you like a colourful, eye-catching online newletter like this one for your company or service?
 
Creative block 
We'll be happy to create, write, layout, upload, distribute ... do everything for you!
 
Click here to send me a quick email and I'll contact you to discuss your requirements with you
 
 
You are very welcome
Greetings!
 
Robert Hayes-McCoy 
Welcome to the June 2007 edition of The Real McCoy, a lively and informative ezine newsletter which is aimed at keeping you up to the minute on the skills of Persuasive Marketing - what you say and how you write it.
 
And while we are on the subject of 'how you write it' have you ever considered taking advantage of my popular half day one-on-one training courses on Persuasive Writing?
 
They're great fun! And they're highly informative. If you'd like to contact me to find out more details, you're welcome to email me at [email protected].
 
I'll be delighted to hear from you.
 
Alternatively click here for immediate information ...
 
In the meantime, if you see anything in this ezine that you'd like to know more about, I'll be pleased if you pick up the phone and give me a quick call on +353 1 2603949.
 
Talk to you soon.
Robert Hayes-McCoy
Kind regards
 
Robert Hayes-McCoy
 
PS Greetings!, if you'd simply like to have a chat, or pick my brains about a direct mail campaign, or charity fundraising appeal that you have in mind - I'm your man.
 
Creative thinking

Creative Block 
Creative block
"Press any key to continue."
 

People sometimes ask me, 'What should you do when you get writer's block?'

And the answer is simple! 'Keep writing'.
 
Now I know that this may sound like a somewhat trite answer, but it's the answer that just about every professional writer the world over will give you to this question.
 
Believe me, you can write your way out of writer's block. If you get writer's block writing a direct mail letter - a handy little tip is to stop trying to write the first paragraph and concentrate your energies on writing a PS to your letter.
 
It's amazing how easy it is to write a PS. And before you know where you are you're flying! Well ... actually, you're writing.
 
 
Direct mail opportunity?
Is this a hidden jewel of information  for direct marketeers in Ireland? 

At a recent breakfast briefing at the Alexander Hotel, Dublin, hosted by An Post and the Irish Direct Marketing Association (IDMA), research commissioned by the national postal service was presented to business and industry representatives demonstrating that 86 per cent of direct mail in Ireland is now read by the recipient. 

 

The survey also showed that 36 per cent is kept by consumers for future reference, and that households find money-off coupons, product samples and newsletters, the most useful items.

 

Approximately 7 in every 10 households receive addressed mail with some form of advertising/ promotional material. Of these, just over one quarter of the items received by these households have additional advertising/ promotional material in them.

 

Now here's where it gets interesting!

Who took all the water
 
Our picture shows Stephen Stynes - Chairman IDMA, with John Keane - founding Chairman IDMA. at the An Post Breakfast. 
 
 
Summertime activity
Well worth a visit this summer!
Halley's comet featured on the Bayeaux Tapestry
 
Have you ever visited the National Print Museum in Garrison Chapel, Beggars Bush, Haddington Road, Dublin 4?
 
Because if you haven't a wonderful experience awaits you - absolutely free!
 
It's an amazing museum. And right now there is a special exhibition titled 'Paraphrases of the Bayeux Tapestry' for you to see in the museum as well. It's super fun.
 
The museum is open Mon/Fri from 9am to 5pm and on Sat/Sun from 2pm - 5pm.
 
Believe me - it's well worth a visit.
 
You are always welcome to call me or contact me
If you have a brochure to write, a newsletter to create, a direct mail campaign to launch, a sales letter or the marketing message of a web site to compose, or a charity appeal to communicate, talk to me...
 
... I'll be delighted to help you make your written sales communication message more persuasive or your charity appeal more effective.
 
Kind regards,
Robert Hayes-McCoy
Robert Hayes-McCoy Copywriters
Phone: +353 `1 2603949
Copyright 2007 - Robert Hayes-McCoy Consultants Ltd
FREE signed copy
Book a half-day one-on-one private coaching session on Persuasive Writing with Robert Hayes-McCoy between now and the end of the summer and you will receive a Free signed copy of his widely aclaimed book title: Persuasive Direct Marketing - what you say and how you write it.
 
Email me today - now - at [email protected] and ask me to email you an information leaflet, or click here for immediate information.
Offer Expires: 31st August 2007