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"Persuasive Direct Marketing - what you say and how you write it"
is the only book on direct marketing copywriting written for the Irish market.
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Click on the join up button above to make sure that you - (and your colleagues and firiends, if you wish) are always up to date on developments.
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| We had to put in this picture - taken on a recent trip to Tivoli |
These are chatty times for copywriters
Click on the picture above to read this article by Robert Hayes- McCoy which was recently published in one of the leading marketing magazines.
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It all adds up
A graduate attended a reunion of his old school and recognised a former classmate whom he hadn't seen for a long time. Just from looking at him, he could tell that his classmate had reached a certain level of success. His clothes, confidence, and the way he carried himself all spoke of his accomplishment. This was actually a bit of a surprise, because his classmate had not been the greatest of students.
The graduate approached his old class mate and after congratulating him on his success asked, "What's your secret? I remember that you never cared for books."
The classmate replied, "I always figured that if I bought something for 1 euro and sold it for 4 euro that I could make a nice 3 percent profit. And that was all the arithmetic I needed to know."
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A status symbol is anything you can't afford, but did.
Harold Coffin
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Patience is something that you admire in the driver behind you, but not in the one ahead.
Bill McGlashen
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Window shopping in Rome
Like my Tivoli picture above, I simply couldn't resist including this shop window picture taken by me in Rome.
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| Greetings!
Welcome to the Spring 2007 edition of The Real McCoy, a lively and informative ezine newsletter which is aimed at keeping you up to the minute on the skills of Persuasive Marketing - what you say and how you write it.
And while we are on the subject of 'how you write it' have you ever considered taking advantage of my popular half day one-on-one training courses on Persuasive Writing?
They're great fun! And they're highly informative. If you'd like to contact me to find out more details, you're welcome to email me at copy@iol.ie.
I'll be delighted to hear from you.
In the meantime, if you see anything in this ezine that you'd like to know more about, I'll be pleased if you pick up the phone and give me a quick call on +353 1 2603949.
Talk to you soon.
Kind regards
Robert Hayes-McCoy
PS Greetings!, if you'd simply like to have a chat, or pick my brains about a direct mail campaign, or charity fundraising appeal that you have in mind - I'm your man.
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Creative Block
People sometimes ask me, 'What should you do when you get writer's block?'
And the answer is simple! 'Keep writing'.
Now I know that this may sound like a somewhat trite answer, but it's the answer that just about every professional writer the world over will give you to this question.
Believe me, you can write your way out of writer's block. If you get writer's block writing a direct mail letter - a handy little tip is to stop trying to write the first paragraph and concentrate your energies on writing a PS to your letter.
It's amazing how easy it is to write a PS. And before you know where you are you're flying! Well ... actually, you're writing.
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Is this a hidden jewel of information for direct markeers in Ireland?
At a recent breakfast briefing at the Alexander Hotel, Dublin, hosted by An Post and the Irish Direct Marketing Association (IDMA), research commissioned by the national postal service was presented to business and industry representatives demonstrating that 86 per cent of direct mail in Ireland is now read by the recipient.
The survey also showed that 36 per cent is kept by consumers for future reference, and that households find money-off coupons, product samples and newsletters, the most useful items.
Approximately 7 in every 10 households receive addressed mail with some form of advertising/ promotional material. Of these, just over one quarter of the items received by these households have additional advertising/ promotional material in them.
Now here's where it gets interesting! 
Our picture shows Stephen Stynes - Chairman IDMA, with John Keane - founding Chairman IDMA. at the An Post Breakfast.
Click here to read more... |
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Well worth a visit this summer! 
Have you ever visited the Print Museum in Garrison Chapel, Beggars Bush, Haddington Road, Dublin 4?
Because if you haven't a wonderful experience awaits you - absolutely free!
It's an amazing museum. and right now there is a special exhibition titled 'Paraphrases of the Bayeux Tapestry' for you to see in the museum as well.
The museum is open Mon/Fri from 9am to 5pm and on Sat/Sun from 2pm - 5pm.
Believe me - it's well worth a visit. |
| You are always welcome to call me or contact me | |
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If you have a brochure to write, a newsletter to create, a direct mail campaign to launch, a sales letter or the marketing message of a web site to compose, or a charity appeal to communicate, talk to me...
... I'll be delighted to help you make your written sales communication message more persuasive or your charity appeal more effective.
Kind regards,
Robert Hayes-McCoy Copywriters
Phone: +353 `1 2603949
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