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Writing Direct Marketing Campaigns for an Irish
Readership
It's harder than you might think! Because Irish people
like to be gently persuaded, or charmed, into buying
something, whether it's a new product, an interesting
service or an exciting concept.
If you subscribe to the school of Irish marketing executives who believe that all your readers want to read is a single page containing a few bullet points of features, the latest gobbledegook buzz words and jargon ... think again. Ask yourself... "would this be enough to make me buy
in?" Because, in an increasingly competitive Irish
market,
more and more the answer to this question must
be 'no'.
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Your one-on-one personal tuition in persuasive
writing.
Let's face it! Most of us learned how to write in
school, when the only person we needed to impress
was our teacher, who never really had to sell
anything, or influence or persuade anybody. Since
then we've had to make do in the business world
with copying the writing styles of our business
colleagues whose writing abilities are often far worse
than our own.
Treat yourself to a half-day one-on-one private
copywriting tuition course this spring.
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Ouch!
... "everyone would welcome items of post if they
came from you - unlike the card pushed through my
door last week which claimed a parcel had arrived
and I should phone to arrange collection. The phone
number was a premium rate, charging £15 - all part
of a scam. How I wish scammers would apply their
obvious ingenuity to an honest day's work..."
Sally Hooton, Editor DMA, Direct Marketing International. Seen on a brochure - but what does it mean?
We offer ... 'scalable, end-to-end solutions based on
cutting-
edge capital effective, thought-ware platforms which
empower you to leverage every last ounce from your
knowledge capital.'
More banks hit by online fraudsters
The latest figures produced from the UK's Association
of
Payment Clearance Services (APACS) show banks
suffered a 55% rise in online fraud to £23million in the
first half of 2006. The majority of these losses
involve 'phishing' where fake bank websites are used
to lure people into revealing bank account details and
passwords.
Taxi Drivers in Delhi debate the merits of starting a sentence with the word 'And' My book- Persuasive Direct Marketing has been published last week by JAICO BOOKS - one of the largest publishing houses in India - for distribution in India, Pakistan, Bangladesh, Nepal and Sri Lanka. As my Oaktree Press, Ireland, editor, Brian O'Kane, points out... 'who knows we'll have the Taxi drivers in Delhi arguing the merits of copywriting Irish-style.' New Irish Direct Marketing Association Newsletter As part of my involvement with the Irish Direct Marketing Association I edit and write their bi- monthly Newsletter. If you'd like to find out more about IDMA activities... |
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Call me at +353 01 2603949 or email me at
copy@iol.ie.
If you have a brochure
to write, a newsletter to create, a direct mail
campaign to launch, a sales letter or the marketing
message of a web site to compose, or a
charity appeal to communicate, talk to me...
... I'll be delighted to help you make your written
sales communication messages more persuasive or
your charity appeals more effective.
Kind regards
 Robert Hayes-McCoy
Robert Hayes-McCoy Consultants Ltd
email:
copy@iol.ie
phone:
+353 1 2603949
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