Greetings!
You may want to include a personal greeting, a note or editorial written by the owner of your company. By including a photo, you can make your greeting even more personal.
Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month.
Sincerely,
Juan Lopez-Bonilla
Kentucky Cobra Club
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Try using case studies, success stories, testimonials or examples of how others used your product or service successfully. Solicit material from clients and vendors, or ask your readers to write. It's a win-win! You get relevant content, and they get exposure.
Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.
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2432 Crittenden Drive
Louisville, Kentucky 40217
502-558.2904
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