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Welcome to the Creativedge Newsletter.
This
month we focus on 'Creative Thinking'.
What is 'Creative Thinking'?
It's really all about applying your imagination to
generate fresh alternatives and finding solutions.
Creative thinking is more than
just brainstorming!
Creativity:
"Looking at the same
things - but seeing them differently"
| The Working Environment |
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Within the working environment, creativity is one of the
most valuable and important human resources of all.
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Businesses need people who aren't boxed in by
traditional modes of thinking and who can approach
situations with innovative solutions. Without
creativity, organisations carry on following the same
patterns, making the same mistakes and end up only
achieving same outcomes.
More importantly, without creativity, organisations risk
being unable to react quickly to the forever changing
market place with its new competitors and new
technologies. A business without fresh ideas .... is a
business without a future.
We generally associate 'creative' people as having a
natural flair, however, creative thinking is a skill that
can be learnt.
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| 10 Characteristics of the 'Creative Thinker' |
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- Has a curious mind
- Views problems as opportunities
- Enjoys a challenge
- Is optimistic
- Comfortable in using their imagination
- Sees problems as being 'interesting'
- Able to challenge assumptions
- Acknowledges that problems are emotionally
acceptable
- Can reason confidently
- Doesn't give up easily
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| The Right Environment |
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Creative thought thrives when we are in certain
environments, such as when we are very relaxed, with
time to spare and perhaps when we are day-
dreaming or only half focused on the problem. In
other instances, we can be doing a completely
different
activity when (eureka!) a great idea just seems to pop
up from
nowhere.
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| 10 Top Tips To Kick-Start Your Creativity |
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- Have an open mind - this is by far the most
important ingredient for creative thinking.
- Never solve a problem from its original
perspective.
- Don't get defensive about your ideas.
- Allow yourself to make wild and crazy suggestions
as well as those that seem sensible.
- Treat all ideas as though they have the potential to
develop further.
- Allow yourself to daydream with a theory or
suggestion.
- Learn from what has not worked as well as what
did.
- Don't be satisfied with one solution. Look for
another and then another.
- If at first your don't succeed, take a break.
- Visualise your problem as solved before solving
it.
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| Creative Thinking Techniques |
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There are many techniques available to help
promote creative thinking. The S.C.A.M.P.E.R.
technique is based around the 6 principle ways to
manipulate and gain a new perspective on something.
Use this method to shake up your thinking, generate
some great new ideas and get that breakthrough.
- S = Substitute - What can you substitute?
What
can be used instead? materials? textures? colours?
- C = Combine - What can you combine or
bring
together somehow? Combine purposes?
- A = Adapt - What can you adapt for use as
a
solution? Adapt part of the product/process to see
how you could change the nature of the
product/process?
- M = Modify - Can you change the item in
some
way? What can be exaggerated? overstated?
multiplied? duplicated? extended? How can you make
it
stronger? longer? safer? thicker? faster? higher? How
can you add extra features? extra ingredients? extra
frequency? more value? more expense? more time?
- P = Put to other uses - How can you put
the thing
to different or other uses? What's the most
unconventional, unusual new use you can imagine?
What's a bizarre new twist on this? What could this be
used for in 10 years time?
- E = Eliminate - Eliminate various parts of
the
product/process and consider what you might do.
What if it were smaller? broken into smaller pieces?
reduced? What could you leave out? cut back on?
- R = Rearranged/Reversed - What can be
rearranged in some way? other layout? other
sequence? Make the negatives in to positives and
vice versa?
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| Final Words |
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Creative Thinking is just
one of many subjects covered by our hugely popular
Rapid ResultsŪ 90 minute training sessions.
With over 24 topics to choose from, these lively and
interactive sessions are packed with tips and ideas to
really get your people switched on! Click here for more information on
bite sized learning that sticks!
Next Month ... Assertiveness
We have now moved to:
Technology House
151 Silbury Boulevard
Central Milton Keynes
MK9 1LH
Tel: 01908 424 351
Fax: 01908 545 705
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Get Switched On ... |
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We design and deliver a range of pragmatic, high
impact learning solutions and materials.
We
believe in stripping away the jargon and mumbo
jumbo that surrounds many topics.
Our
training is
highly participative and is packed with insights, tips
and techniques that are instantly
usable.
Creativedge offers you a brighter,
more
enthusiastic and positive approach which is client
focused, flexible and dynamic.
Take a
look at
our
website and you'll soon see how we are
different.
Our Portfolio:-
*
Training Toolkits
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Courses, Big on
Learning
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* Consultancy Services To Really
Add
Value to Your Business
Final Thoughts ...
"No
matter how old you get, if you can keep the desire to
be creative, you're keeping the child
alive" ... John Cassavetes
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