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Welcome to your CABB Weekly Connection
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Manage Your In-House Appointment Setting and Lead Generation Effort
By: Amanda Puppo, originally appeared on The Business Broker Are you planning your own appointment setting and lead generation effort? Without proper planning, lead generation programs often fail. The first and most important part of a successful program is to hire the right person. Here are six tips to help you find and train the person who can make your in-house program a success:
Gauge your prospective new lead generator employee on his/her attitude and your feel for the new employee's personality, not just on experience - although less experience means more training and should always be considered. A person with no experience who is personable and has an innate ability to develop rapport can surprisingly often be a more productive lead generator than the seasoned pro with decades of experience.
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| Call For Volunteers - CABB Needs Your Help! |
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Our Communications Committee is looking for a few new members who could assist 4-6 hours per month. Our team facilitates the weekly newsletters, CABBinars, articles, LinkedIn discussions and Member highlights. If you have experience or interest in writing, marketing or PR, you're who we are looking for! Please contact Committee Chair Amy Cole at acole@abi-ma.com or 925-890-6012 as soon as possible.
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CABBinar Archive
Do you miss the June CABBinar? Have no fear, you can still access the recorded version of the most recent CABBinar.
Don't miss out on Ron Hughes "Transitioning Business from Seller to Buyer" presentation. View the recorded webinar.
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August 10: IBBA 301 Introduction to Mergers and Acquisitions
ABI Business Sales, Mergers and Acquisitions - Register today!
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September 13-14: CABB 101
Northern California/Business Team Campbell - Instructor: John Mittlestet
Not sure if you want to take the CABB 101 Course? Here's what CABB members Jason Alan had to say about CABB 101:
"...I wanted you to know that I learned so much during the two day CABB 101 Course and look forward to being part of the CABB community."
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September 27-28: IBBA 210
Southern California/Business Team Torrance - Instructor: Ron Hottes
Click here for more education dates.
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The opinions, beliefs and viewpoints expressed by the various authors for this newsletter do not necessarily reflect the opinions, beliefs and viewpoints or official policies of the California Association of Business Brokers.
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