By: Clyth MacLeod, Ltd. Managing Director

Personal goodwill is present to a greater or lesser extent, in most SME - but is less common in larger companies.

An Australian case stated "a business proprietor who has 'know how' and ability, and the personality to attract and hold customers, no doubt may be said to possess those customers' goodwill. This will certainly be of value to him, and just as certainly will increase his profits, but it does not thereby become for the purpose of commercial law, 'goodwill'. It is not a saleable asset. This is the test."

Brokerage Firm: Plethora Businesses
California Region: Southern
Contact: 714-255-8862 or peter@plethorabusinesses.com

Q: Briefly describe your background (length as broker, career prior, how you got into this field).

A: I have been a broker since January 2009. I have been in small business my whole life, mostly in the jewelry industry. I am a Certified Diamond Grader through GIA. I wanted a change and approached George Hicks and asked him to mentor me. As they say, the rest is history...

Q: Do you have particular business types you specialize in, or a region?

A: I enjoy logistics.

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