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| Volume 1, Issue 2 | July 29, 2010 |
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Hello,
Welcome to The Unfair Advantage, my new bi-weekly Ezine for Entrepreneurs and Small Business Owners. To be sure this Ezine arrives in your inbox, add ezine@yourunfairadvantage.biz to your address book or approved list of senders.
A Personal Note From Rebecca
As many of you are reading this Ezine issue, I'll be Sitting on the Dock of the Bay--The San Francisco Bay, that is! Someone told me recently that San Francisco looks like the South of France. I've never been to the South of France, but I fell in love with this city twenty five years ago when I lived in the Bay area and worked downtown San Francisco as an accountant for a Building Maintenance Company, just across the street from the famous landmark, Transamerica Pyramid.
I'll be attending a two-day workshop here, but the city is what really attracted me to come and extend my stay for a few days of R&R. With our busy schedules as business owners, we can sometimes neglect keeping our lives balanced. We occasionally need to drop it all and get away, or weave in a little time just for ourselves, without all the noise. So, I hope that you will take my cue and schedule some time to escape. Trust me, it will all be there when you return!!
What's New?
Your Unfair Advantage Affiliate Program Rolls Out Within the Next Two Weeks!
Affiliate programs are the ultimate viral marketing strategy. If you haven't considered implementing your own affiliate program, I would strongly encourage you to do so. I'll be sharing more with you within the next week or two about my Affiliate program and how you can earn money by signing up. It's free to sign up.
Teleseminars and Training
ALL New 4-week Teleclass "Leverage Your Brilliance"
Thursday August 26, September 2, September 9 and September 16 7:00pm ET
Who should attend this teleclass?
Speakers, Authors, Coaches, Trainers, Entrepreneurs and Service Professionals
who are ready to get your gift out in a BIGGER way (and who isn't!) and earn passive streams of income.
1. Are you speaking for FREE in an effort to get exposure and name recognition?
2. Are you trying to build your coaching practice one client at a time?
3. Are you maximizing your profit potential?
If you're done thinking about going big and are ready to TAKE ACTION, then this call is for you.
Here's the link with all the details and to reserve your space!
The Unfair Advantage Home-study Program
Busting the PerformanceMyth: Real Keys to Developing an Unfair Advantage on the Playing Field
Have you been spending most of your time "perfecting" your products and services and mastering your craft, but not making any significant gains in this game called business? Well, it is only in sports that out-performing the other players on the field guarantees you an advantage!
Busting the Performance Myth: Real Keys to Developing an Unfair Advantage On The Playing Field reveals the real weight performance holds and underscores the prevailing factors that will set your business apart and determine your long-term success. The VIP Formula for Success will change the way you do business forever!!
Here's the link with all the details and to download the program!
Feature Article
5 Things Your Clients/Customers Want
by Rebecca McClain
One of the first aspects of business that we as entrepreneurs and business owners learn is that it's easier and cheaper to keep existing clients/customers than it is to get new ones. A lot of time can go into getting a lead, following up on that lead and landing the sale. However, marketing is only one component in your business strategy.
Customer Service should be a top priority in any business, regardless of the size. It's easy to get caught up in the cycle of trying to attract new business that you neglect customer retention, especially in the early stages. But, if you expect your business to grow and thrive, it is essential that you evaluate whether you're providing the best over-all customer experience.
Below are five things your clients/customers want and how you can deliver good customer service:
1. They want to know that your product or service will enhance their life--that is, what problem can be solved from doing business with you? Be straight-forward and confident in letting people know what you can do for them. Be up front in stating how your products and services make things better for your customers so that they can make a decision.
2. They don't want to go through a bunch of changes in order to do business with you. Make it easy for your clients/customers to understand your prices, policies, and procedures. Avoid using complicated jargon and "un-user" friendly ordering systems and applications.
3. They want to feel comfortable that your products and services are right for them. Be genuine so people will know what they're getting when they do business with you. Perhaps you're a firm, no-holds-barred CPA; a funny, high-energy event planner or a naturally conservative realtor. Showing the real YOU makes it easy for people to decide if you're right for them.
4. They don't want a pushy sales pitch. We all like freebies and/or taking a test drive before making a final decision on a purchase. Ease skepticism by offering freebies and samples in the form of demos, trial periods, complimentary service or a money-back guarantee.
5. They want to purchase your products and services and trust that they can be easily accommodated. Make it convenient and easy for clients/customers to pay you and extend to them an open line of communication, easy exchange and available support.
As you can see, understanding what your client/customer wants is vital to increasing your revenue and maintaining a loyal base. If you give your clients/customers a pleasant, reliable and value-added experience they will patronize you for the long-term and hopefully become an evangelist for your business.
Request Rebecca to Speak
Request (or Refer) Rebecca to speak at your business event about how to Bust The Performance Myth with Real Keys to Developing an Unfair Advantage on the Playing Field. Click Here and follow the instructions.
About Rebecca
A passionate speaker, author and executive/business coach, Rebecca has a heart to help entrepreneurs and small business owners to thrive in work and life. From the Self-employed Women's Teleforum to her products and services, Rebecca provides expert solutions to entrepreneurs and small business owners across the nation and internationally. She collaborates with them to solve their challenges and achieve extraordinary outcomes. Visit her website, Your Unfair Advantage, for information and resources.
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RM Enterprises
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Stckbridge, GA 30281 678-289-0148 | |
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