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It's A Good Time To: Get "Linked-In"
March 2012
In This Issue
Featured Article
MCM News
MCM Recommends
MCM Launches Two New Rainmaker Strategy Events
Starting this month, MCM is proud to announce we are launching two new programs.  

Networking with LinkedIn is being rolled out as a 5-part training program in response to all of your questions and comments around, "I have a LinkedIn account, now what?  What's the point?  And/or how do I get the most out of my existing offline and online efforts?"  For more information or to register, please click HERE, or email marian@mcmmktg.com

Additionally, we are taking what we do best - networking and facilitating business introductions and launching a monthly by-invitation-only LinkedIn-training and event series - as a way for power-partner groups to come together, develop relationships and generate mind share.  Separate strategic invitations to come....    
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Fountain Headshot Greetings!

We've been busy working with many of you to get further traction between your offline and online branding and business development initiatives. 

Getting connected online through Social Media platforms like LinkedIn only compliments the face-to-face relationships that we know and thrive from offline.  Therefore, in this edition we'd like to focus on the LinkedIn success stories, tips and testimonials we've been hearing from all of you.

Additionally, because there's still nothing that replaces establishing those in-person connections, we also wanted to highlight a few upcoming events including the launch of two new
Rainmaker Strategy Events.   

   

Sincerely,

 

Marian Mullally
MCM, Marketing and Business Strategies
marian@mcmmktg.com
+1 415 225-8997

Your LinkedIn Success Stories

New Business Requests
Ikey Schreiber, Private Event Sales, at Le Colonial added her offline Association commitments as groups on her LinkedIn profile after taking MCM's LinkedIn training.  She was delighted to find that the "LinkedIn Groups are like mini-Craigslists for respective industries," and that instead of cold calling she was able to respond to actual venue requests on LinkedIn. 

Grow Your Contacts
Motivate 2 Geoff Skigen, President of Motivate LLC, an Advertising, Marketing and Communications agency, grew his LinkedIn contact base from 250 to more than 1000 after hearing MCM's speech to the Ambassadors at the SF Chamber of Commerce, giving him access to exponentially more businesses and as a way to further help connect Chamber members.  

Win A New Account
Holly Pranger 2 Holly Pranger, Owner and Attorney, of  Pranger Law Group landed Nike, Inc. as a client through LinkedIn.  Nike found Holly's LinkedIn page and reached out to possibly recruit her for an open in-house position.  Flattered, but not able to re-locate to Oregon, Holly repositioned the opportunity into a new client engagement for her firm.


Display your Creative Portfolio on LinkedIn    
William Bowen, Artist and Engineer, of Eyeflow Designs has one of the rare LinkedIn profiles that demonstrates great use of the Creative Portfolio Display, a bridge to showcasing creative content on what is otherwise a relatively text based platform.
(**Please note, even if the above link takes you to William's LinkedIn profile, unless you are signed in to your LinkedIn account, the app won't display).

You can even hire him to help you load yours by emailing William at: roots@eyeflowdesigns.com 


Integrate your Social Intelligence - LinkedIn and Salesforce Team Up

LinkedIn for Salesforce You can now integrate your salesforce customer relationship management tools with your LinkedIn, gaining more traction when reaching out to sales prospects and gathering sales information. 

For more info, click this demo link and press play: http://www.linkedin.com/subscriptionv2?displaySalesProduct=&trk=help_center-li4sf-0-overview-0

"Meet and Seat," Social Media Meets Face to Face Traveling

Mark Stoner, Managing Partner of Airspace Interactive, Social Media Campaign Management company shared a latest news you can use...

 

KLM Airlines recently announced a trial program called "Meet and Seat" where travelers can choose who they want to sit next to while traveling internationally by viewing your seatmates' LinkedIn or Facebook profile when booking your flight.  For more information read this article link

 

If you have success stories to share, please forward to marian@mcmmktg.com
MCM Recommends:  Upcoming Events, and Partner Updates
 
WISE SF Presents:  The Road to London
WISE SF
Olympic Marketing from Different Perspectives: Hear directly from an athlete, corporate sponsors, and legal counsel.


WHERE: Bryan Cave LLC

            560 Mission St, 25th Floor

WHEN: Tuesday March 27th, 2012
           Reception: 6:00 - 7:00pm
           Panel Discussion: 7:00 - 8:00pm

RSVP: email info@wisesf.org

COST: Free to members, $20 non-members


Collective Wisdom: The EO Mentors Program    

EO The Entrepreneurs Organization is a global education and leadership community of founders and major shareholders of companies with $1Million in annual revenues and up.  One of the factors many of them attribute to their success is having had the right mentors to give them a lift along the way, helping take their business to the next level.  

 

The San Francisco EO Chapter would like to share the goodwill...their knowledge base, advice and success stories with other Bay Area entrepreneurs.  If you are a business with $250K - $1Million in annual revenues and are looking at ways to take your business to the next level, apply here,http://www.eomentors.com to the mentorship program.  Think of this as a business scholarship.  Your business success could be next..... 

 

BNIVisit the Civic Center BNI chapter on Wednesday April 25th and network with one of the top revenue producing BNI business leads groups in the country.  We meet at the Serrano Hotel, San Francisco from 12-2.  Lunch is $30. 
To RSVP:   marian@mcmmktg.com

 

About MCM
At MCM we can help you get traction in the market place.  Looking to step into 2012 strong?  Contact MCM and learn more about how to get your Rainmaker Profile. 

 

MCM, Marketing and Business Strategies 
2269 Chestnut Street, #193 
San Francisco, CA 94123