mcm topper
It's A Good Time For:
Something Airworthy
September 2011

In This Issue
Featured Article
Airworthy News
MCM Recommends
Networking with LinkedIn
Do you have a LinkedIn profile and are wondering, "now what?" or "what's the big deal?"  Contact MCM to learn more about how MCM can bring "Networking with LinkedIn" training to your team.

And to those of you who have taken the training, thank you for sharing your success stories and points of action.  We love hearing from you.  Keep up the great work! 
LinkedIn Tip of the Month
Owning Your Settings
LinkedIn
Your personal settings are a foundation point for decreasing spam, customizing your personal page, owning how you would like to be communicated with, and making sure your privacy is respected. 

How to Customize

* Go to your personal LinkedIn profile page.
* Highlight your name in the top right corner.
* Click on "settings".
* On the bottom left corner it lists "Personal", "Email Preferences", "Groups, Companies & Applications", and "Account."  Select your preferences. 
* Under "personal" note that you have the option to hide your name and photo as you're searching contacts on LinkedIn.  "Select what others see when you've viewed their profile." 
* "Turn on/off your activity broadcasts" is suggested if you're looking for a job and don't want your employer to know that you're updating your profile.
* Under groups, note that you can customize your digest emails to receive daily, weekly or no updates.  This is key if you're subscribed to several groups and are getting too many emails.  
Quick Links
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 marian@mcmmktg.com

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Fountain Headshot Greetings!

MCM turned 2 years old this month!  When I started my business one of my goals was to create something airworthy; something that would take flight, travel, become a movement.  More and more we're seeing it's having the right interplay between online and offline marketing, that's producing traction worthy of those transformational results.

As consultants we feel fortunate to be in a position to impact and witness your success, accomplishments and great ideas, which is why our clients, business friends and partners continue to be the focus of our publications. Enclosed are some fun stories and ideas for you to explore. 

And for those of you who are looking for business networking opportunities and/or community involvements check out BizTech Day Hispanic this Tuesday, TechCrunch Distrupt in SF, and the Professionals VIP Receptions

   

Sincerely,

 

Marian Mullally
MCM, Marketing and Business Strategies
marian@mcmmktg.com
+1 415 225-8997

Airworthy News 
McGuire Real Estate A Knock-out Residential Real-Estate Listing
How do you market a penthouse in a down economy.....tweet!  Twitter CEO, Evan Williams tweeted "Buy my loft...It's a steal!" when selling his 2-bedroom, 2-bathroom.  The loft sold last year for $1,498,000.  What some of the articles I referenced didn't mention is that, the inquiry volume response from his tweet was so huge, it crashed McGuire's servers not just once but twice. 

San Francisco Chamber of Commerce Forecast SF:  An Economic Update
We all know Tech is hot right now, and yet the magnitude of it didn't fully hit me until I had dot-com déjà vu at Salesforce's Dreamforce conference a couple of weeks back but what else is thriving or just working right now?

Apartments, Tourism, Hospitals, Warehousing are a few more I added to my mental list after attending the SF Chamber's "Forecast SF" economic update event.  For more information on data and trends, follow the links for the event recap and Wells Fargo's economic impact study.


Pitch Pitch

We saw a handful of you at the Pitch start-up event last week, and were pleasantly surprised to see media production partner Ann Sutherland from Sutherland Media Productions on the Pitch homepage listed as a "Star Trek Pack" raffle prize winner.  In order to see a complete list of winners including award winners LawPivot, NetPlenish, and Doot please visit their website http://www.pitchevent.com/.         

MCM Recommends
BizTech Day Hispanic
BizTech Day Hispanic

MCM Hispanic marketing partner Sofia Keck, founder of HMB, and co-host of BizTech Day Hispanic invites you to attend an open, informative and fun gathering on September 13th.  Meet professionals focused on the Hispanic market, influencers in the online world, and learn more about effective outreach strategies to the fastest growing market in America. 

 

When: Sept 13th

Where: The University of San Francisco

Fromm Hall, formerly known as Xavier Hall

2130 Fulton Street, San Francisco, CA 94117-1080 (YOU CAN ENTER FROM PARKER AVE. OR GOLDEN GATE AVE.)

Special Pricing:  Make sure to reference "MCM" in the promo code section to get your ticket at half-off.  

Tickets: http://biztech-hispanic-2011-meetup.eventbrite.com/ 

 

Tech Crunch Disrupt   

TechCrunch  

For those of you looking to interact with more up-and-coming companies, come meet the next TechCrunch darlings and listen to key leaders from the Venture Capital and Tech communities, be sure to hit TechCrunch Disrupt.     

   

Professionals VIP 

Professionals VIP LogoProfessionals VIP has some stellar events coming up in Sept and Oct, including a Meet the Candidates Quarterly Reception on Oct. 12th at the Neiman Marcus Rotunda, and several opportunities to get involved in President Obama's Re-Election Campaign.  If you are interested in directly participating in and fundraising for the President's Re-Election Campaign efforts, please email Hala Hijazi at hkhijazi@yahoo.com  

 

 

Save the Date: Meet the Candidates Reception Details:  

 

Date: Wednesday, October 12, 2011
Time: 6:00PM-9:00PM (Program TBD)
Venue: Neiman Marcus Rotunda, SF
Provided: Hors d'oeuvres and Drinks
RSVP:
ProfessionalsVIP@hotmail.com      

  
About MCM
At MCM we can help you get traction in the market place.  Looking to step into 2012 strong.  Contact MCM and learn more about how to get your Rainmaker Profile. 

 

MCM, Marketing and Business Strategies 
2269 Chestnut Street, #193 
San Francisco, CA 94123