mcm topper
It's A Good Time To: Build Momentum
January 2011
In This Issue
MCM Service Announcement
2011 Resources for your Business
MCM Spotlight

Need a Little Steering or New Ideas as You're Forging Ahead with your Goals in 2011?


MCM can help.  We work with our Professional Services clients and Associations to develop a marketing, business development and/or event strategy that's right for you and your team.  When we're done, we also take you into the community to make sure you connected to the right resources, whether they be vendors, partners, new business opportunities or information sources in order to meet your specific business needs. 

Have a big agenda and need to hire a team.  MCM builds out projects in tandem with other marketing, branding, PR, media production and events service providers to make sure you have the right fit for your specific needs.

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marian@mcmmktg.com

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Greetings!

Marian Prof VIP Hi Res ShotGreat job!!  Your New Year's resolutions are in motion.  How do I know this you may ask....from all of the calls that have been coming in regarding new job openings, upcoming events, hires, new initiatives, commitments etc.  And even if you're thinking, "not," there is gain from glauming off of the group momentum.  One key is to make sure you're continuing to take action.  Action begets action.

In this edition a few of MCM's colleagues and partners have generously shared some of their favorite resources to help you as you're looking for new angles and support your business in 2011.   

If you have other favorite finds, please do share. 

Marian Mullally
MCM, Marketing and Business Strategies
marian@mcmmktg.com
+1 415 225-8997


Stock up on Resources for 2011


MCM partner ReTargeter wanted to share some of their favorite back office business resources, most of which are free to businesses.  

ReTargeter Logo 2011

Resource List

www.pipelinedeals.com - CRM system

www.FlowTown.com - email marketing / social media demographics

www.KISSMetrics.com - metrics

www.Yammer.com - internal communication for within a company

www.MicroMobs.com - private communication groups (not necessarily at the same company)

www.google.com/apps - web based email and calendars

www.tungle.me - Cloud-based scheduling application

www.unbounce.com - landing page optimization

www.cotweet.com - Twitter management software

www.followup.cc - email management system

Blog 

http://www.resultsjunkies.com/blog/back-office-exposed-retargeter

More info on ReTargeter  

www.ReTargeter.com - branding and driving sales

 

Did you know that more than 90% of eligible San Francisco businesses do not take advantage of the state and payroll tax credits available to them, leaving millions of unused tax credit dollars on the table every year?  SF Works helps businesses establish eligibility for the businesses themselves and their workers. 

SFWorks
  • If your company has paid state income taxes in the last 3-4 years, SFWorks can help you establish if you're eligible for a refund with interest!  Basically, you need to have three criteria to qualify:

a.    Be in the SF Enterprise Zone

b.    Been profitable and paid CA state income taxes in the last 3-4 years

c.    Have hired in the last 3-4 years.  New graduates are one great category and can trigger up to $37,000 in tax credits.

  • Are you looking for ways to show appreciation and increased benefits for your employees?  Low income workers can get access to community resources, saving them up to $2000 annually (reduced utility expenses, discounted MUNI, savings on auto insurance, free life insurance, etc.).

For more information contact Sean Jack at 415-217-5193, sjack@sfworks.org or look up www.sfworks.org

MCM Spotlight
Budgeting and Planning Resource
Kathryn Amenta

Kathryn Amenta Financial Advisor

Are you trying to save for your next big investment (house, new business, new baby)?  Are you trying to figure out how you can spend more wisely and don't know what to cut back on?  Is talking about your finances stressful or something you tend to avoid?  Are you tired of asking yourself where it all went each month?  I had the opportunity to work with Kathryn when I started MCM.  Not only was she able to help me identify my burn rate so I could plan appropriately, she was able to help surface some of my attachments to money, ultimately allowing me to step into that next phase of my professional life with more confidence and clarity.  If budgeting is on your To-Do list for 2011, Kathryn is available for informational chats to discuss her process and services via 415.333.6972 or kathryn@kathrynamenta.com
About MCM
At MCM we can help you get traction in the market place.  Looking to step into 2011 strong.  Contact MCM and learn more about how to get your Rainmaker Profile. 

 MCM, Marketing and Business Strategies
 
2269 Chestnut Street, #205
 San Francisco, CA 94123