MCM Can Help You....
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Are you looking for a customized analysis of your business, to identify your greatest opportunities
and recommendations to set you on a path to success in 2010?
Contact MCM and learn more about how to get your Rainmaker Profile.
MCM helps you enact change and instigate growth through three core
services - strategic analysis, consulting, and our professional
networking events.
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Greetings!
Are you getting enough of a contact high this Holiday Season? That secret rush that comes from smelling the Specialty's Bakery fans as you make your way to BART, "playing" Santa, realizing you bought the first holiday gift for yourself, or out-timing your neighbor on the elliptical machine.
If
you're like me, you just go for the networking and business development
high. You know the one: you get it every time you introduce two people
and see the look of love in their eyes. The look of love of people,
love from the connection, love of business, that energetic charge that
comes from seeing what's lovable and bringing that together for other
people.
Find the love this holiday season, spending time with
your family, friends and colleagues, and carry that positive energy into the New Year. Here are a few suggestions of how
to find the love and generate a little bit of that secret contact high
for yourself.
Love to you all and Happy Holidays!
Marian Mullally
MCM, Marketing and Business Strategies
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MCM Strategies
Get Traction with your Business by Implementing a Grassroots Effort
As Americans are tightening their purse
strings, social media is shifting who drives our news, and unfortunate scandals have created a witch-hunt
frenzy from society; companies, employees and executives are scared of
the stigma and backlash from making big financial decisions. It could
be their job next on the chopping block. So what's working? Grassroots efforts bring power to the people AND contribute to your bottom line. Here are a few examples...
- Events: California Academy of Sciences - Nightlife Event:
"Every
Thursday, the Academy is transformed into a lively venue filled with
music, provocative science, mingling and cocktails for thousands of
visitors 21 and up." You do the math on $10/head times 2-3 thousand
guests, four times a month, plus additional revenues from food and
beverage sales. It's also a brilliant guest experience...everyone wins! Smart
marketing all the way around.
- Sponsorship Opportunities Focused on Employee Participation : San Francisco Film Society
In speaking with the SFFS's sponsorship and development team they noticed that companies were looking to move away from opportunities that would be "deemed excessive" for upper management and shift their focus on broader employee participation. They first saw this as a trend with Silicon Valley Tech companies and have since looked at ways to further incorporate volunteerism, employee discounts, memberships and/or increase the # of tickets provided to meet the needs of their corporate sponsors. - Political Fundraising: Reaching the Masses
I attended a political event earlier this year in which the candidate said when he decided to run for office he had set a campaign goal of securing
100 checks for $10,000 and instead ended up with 10,000 checks for $100. It's taking a movement and the masses to drive critical mass.
- Entrepreneurialism: Power to the People: The Entrepreneurs Organization
In working on a sponsorship engagement with the Entrepreneurs' Organization this year, I was reminded of why I love working with entrepreneurs. There's not same rules, barriers, blame or lack of empowerment. It's roll up your sleeves and make it happen and if it's not happening then find a way to make it happen and if you can't find a way to make it happen find out who can and just get it done. Cut the politics, cut the bureaucracy, cut the limitations and just do it.
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MCM Recommends: "The Professionals VIP Holiday Reception"
For the Love of Politics and Community Engagement:
Between the
political elections for Governor, Attorney General, Senate and Congress, 2010 is a
multi-play year. We've already seen a shift as candidates begin to jockey for
the
races. Professionals VIP has always had a primary focus on diversity
and civic engagement. As we move into a big year politically, engage
in the awareness, exposure and education that Professionals VIP is here to
offer.
Professionals
VIP West, San Francisco's exclusive business and non-partisan political
network and the Honorable Willie L. Brown, Jr., cordially invite you
for an elegant evening of holiday cheer.
Please
join old friends and new, distinguished colleagues and guests for hors
d'oeuvres, libations and live entertainment. Attire is business/
cocktail.
Special Guests include:
1. David Chiu, President of the San Francisco Board of Supervisors, District 3
2. Bevan Dufty, San Francisco Supervisor, District 8 and Candidate for Mayor
3. Josh Becker, Democratic Candidate for State Assembly, District 21
4. Kofi Bonner, President of Lennar Urban
RSVP is REQUIRED; please CLICK HERE to register online.
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About MCM
MCM is a business strategy,
marketing and events consulting firm that helps clients transform a spark of
inspiration into a bonfire of success. Think of us as business instigators -
whether it's breaking through barriers that have kept you from achieving
success, generating a strategic marketing concept for a promotion or event, or
facilitating connections that open new doors, MCM is a catalyst that can propel
you and your business forward.
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