Nationwide Audience to See Why It Hurts
to hear "That's So Gay"
GLSEN's already historic PSA campaign will make history once again tonight. One of our groundbreaking commercials, featuring Hilary Duff will air during the season premiere of Ugly Betty on ABC-TV.
This is an exciting and important showcase for GLSEN's message. Millions will be watching tonight. We hope that you will make it a few more, by doing these three things:
1) Watch our ad tonight during Ugly Betty between 8:00-10:00 pm (Eastern/Pacific) or 7:00-9:00 (Central).
2) Forward this email to your friends and family, and tell them to get their schedules and TiVo's ready! The more people talking about our ad tomorrow and next week, the more momentum we'll create for our message of tolerance and respect.
3) Preview the PSA right now, by clicking here. See why it's so relevant to what's happening right now in America: a national conversation about LGBT rights and equality. Your support of GLSEN, which made possible our historic partnership with the Ad Council, is making sure that LGBT youth are part of that discussion.
Last year, GLSEN partnered with the Ad Council to develop a powerful PSA campaign to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America's schools. The Ad Council is known for timely and effective public service messages like their famous Smokey the Bear campaign and the well-known "Friends don't let friends drive drunk" commercials. The goal of ThinkB4YouSpeak is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults - including school personnel and parents - whose support of this message is crucial its success. Be Sure to Watch the ThinkB4YouSpeak PSA on Ugly Betty Tonight!
So, if you're a fan of Ugly Betty, you probably know that the character "Justin," Betty's nephew, is exploring the challenges of being a teen. Now that he's in high school, we'll see how Justin copes with his emotions, fears and relationships, both at school and at home. Countless "Justins" from schools across the country will tune in to Ugly Betty tonight and know that the entire GLSEN community is on their side. Your support is making that possible.
With gratitude and appreciation for the work we are doing together to make schools safer for ALL students,
Leif Mitchell and Liane Roseman
Co-Chairs, GLSEN Connecticut P.S. Richard Walsh, a student from Chillicothe, OH and president of his GSA (Gay-Straight Alliance) used GLSEN's groundbreaking "ThinkB4YouSpeak" campaign to combat the growing problem of anti-LGBT language and bullying. By challenging the careless and casual use of phrases like, "that's so gay," Richard and his GSA started a dialogue and raised awareness. Watch a video about Richard and ThinkB4YouSpeak here. |