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Many of my business colleagues have a passion for what they do. They are making a difference every day. These folks lead companies, are employed by the government, run financial institutions, own small eateries, provide daycare. Each one of them inspires ME to "do good."
Most of these folks are the humble type, who would never expect a return on their "good deed doing". But I know each one would say that in the process of giving, they receive SO much back.
There is a tendency when times are tough, to go into the survival mode, tighten our belts and "wait" for a change. Do you know that when businesses devote time and resources to doing good, this benefits them in at least 3 ways? They reap the rewards of a "triple bottom line". Here is the triple bottom line that YOUR COMPANY can achieve, when it "does good".
1. Increase Revenue
2. Improve Image
3. Make a Difference
At All Valley Printing, we are Central California's Business Printing Partners. As partners, we want to keep you aware of "best business practices". Doing good, is "a best business practice".
Pauline Hershey
President
Communications Consultant for
All Valley Printing, Inc. & The Agency at All Valley
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Recognizing Goodness!
Through the end of June, I will be gathering your emails sharing stories about folks who are "doing well...by doing good". Contact me at phershey@avprint.com and tell me any little story about someone you know who has "done well" by "doing good". (It could even be YOU!)
We will devote a special section on our Agency website (new site Launching in the fall) to highlighting these stories.
SOUND GOOD? That's the point.
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